A data profile of the people who buy, follow and care about Intermarché in Portugal — modelled from more than twelve digital signal sources. Intermarché has an estimated audience of 2,604,143 people in Portugal.
Intermarché has an estimated audience of 2,604,143 people in Portugal. 73.4% are female, 26.6% are male, average age 45.7. Top brand affinities: Pingo Doce, Mercadona, Auchan, Lidl, Aldi.
Top brand affinities include Pingo Doce, Mercadona, Auchan, with strongest over-indexing on Pingo Doce (1.93× the country average).
Demographically, the Intermarché audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Price Sensitivity.
The typical Intermarché fan in Portugal is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Pingo Doce.
The key figures that characterise the Intermarché profile in Portugal.
73.4% are female, 26.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 45.7 |
| Estimated audience size | 2,604,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
The strongest cross-interests of the Intermarché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.Leclerc | Shopping | 3.77× | ||
| 02 | Jumbo (supermarket) | Shopping | 3.73× | ||
| 03 | Spar (retailer) | Shopping | 3.51× | ||
| 04 | Mecha | Literature | 3.12× | ||
| 05 | Auchan | Shopping | 2.56× | ||
| 06 | Mercadona | Shopping | 2.39× | ||
| 07 | Aldi | Shopping | 2.13× | ||
| 08 | Pillow | Home & Garden | 2.05× | ||
| 09 | Pingo Doce | Shopping | 1.93× | ||
| 10 | Hypermarket | Shopping | 1.93× | ||
| 11 | La Redoute | Shopping | 1.86× | ||
| 12 | Lidl | Shopping | 1.84× | ||
| 13 | Mattress | Home & Garden | 1.72× | ||
| 14 | Sleep | Health | 1.69× | ||
| 15 | Chair | Home & Garden | 1.66× | ||
| 16 | Dining room | Home & Garden | 1.66× | ||
| 17 | Supermarket | Shopping | 1.63× | ||
| 18 | Parfois (fashion accessories) | Fashion & Accessoires | 1.53× | ||
| 19 | Pharmacy | Business & Career | 1.52× | ||
| 20 | Fruit | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.24× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Career Orientation | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Intermarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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