A data profile of the people who buy, follow and care about Fruit in Portugal — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 2,447,855 people in Portugal.
The average Fruit fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Auchan, Intermarché, Organic farming, with strongest over-indexing on Auchan (1.51× the country average).
Demographically, the Fruit audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fruit fan in Portugal is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Auchan.
The key figures that characterise the Fruit profile in Portugal.
64.1% are female, 35.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 45.5 |
| Estimated audience size | 2,447,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Fruit audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
Where the Fruit audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 4.62× | |
| 02 | Faro District | ~200K | 1.47× | |
| 03 | Lisbon District | ~1M | 1.28× | |
| 04 | Azores | ~80K | 1.23× | |
| 05 | Porto District | ~500K | 1.01× | |
| 06 | Santarém District | ~100K | 1.01× | |
| 07 | Leiria District | ~100K | 0.97× | |
| 08 | Beja District | ~40K | 0.94× | |
| 09 | Bragança District | ~30K | 0.94× | |
| 10 | Portalegre District | ~30K | 0.94× | |
| 11 | Guarda District | ~30K | 0.93× | |
| 12 | Vila Real District | ~40K | 0.92× | |
| 13 | Évora District | ~40K | 0.92× | |
| 14 | Castelo Branco District | ~40K | 0.91× | |
| 15 | Viana do Castelo District | ~50K | 0.89× | |
| 16 | Viseu District | ~80K | 0.88× | |
| 17 | Setúbal District | ~200K | 0.85× | |
| 18 | Coimbra District | ~100K | 0.85× | |
| 19 | Aveiro District | ~100K | 0.82× | |
| 20 | Braga District | ~200K | 0.78× |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.Leclerc | Shopping | 1.74× | ||
| 02 | Gourmet Foods | Food & Beverages | 1.73× | ||
| 03 | Mineral water | Food & Beverages | 1.68× | ||
| 04 | Cheesecake | Food & Beverages | 1.61× | ||
| 05 | Nestlé | Food & Beverages | 1.61× | ||
| 06 | Organic farming | Food & Beverages | 1.60× | ||
| 07 | Greenhouse | Home & Garden | 1.60× | ||
| 08 | Microwave oven | Home & Garden | 1.59× | ||
| 09 | Christmas decoration | Home & Garden | 1.59× | ||
| 10 | Grocery store | Food & Beverages | 1.58× | ||
| 11 | Online food ordering | Food & Beverages | 1.57× | ||
| 12 | Diet food | Food & Beverages | 1.57× | ||
| 13 | Rio Ave F.C. | Sports | 1.56× | ||
| 14 | Rayo Vallecano | Travel & Leisure | 1.56× | ||
| 15 | Cholesterol | Food & Beverages | 1.54× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.53× | ||
| 17 | French cuisine | Food & Beverages | 1.53× | ||
| 18 | Local food | Food & Beverages | 1.52× | ||
| 19 | Auchan | Shopping | 1.51× | ||
| 20 | Intermarché | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Community Orientation | OPEN | 1.33× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.95× | |
| Risk Appetite | THRILL | 0.98× |
Fruit has an estimated audience of 2,447,855 people in Portugal, concentrated in Lisbon District and Porto District.
64.1% of Fruit fans are female, 35.9% are male, with an average age of 45.5 years.
Fruit fans show strongest brand affinity for Auchan (1.51×), Intermarché (1.51×), and Organic farming (1.6×) over the country average.
Fruit fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Faro District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fruit itself, the audience over-indexes on Intermarché (1.51×), Organic farming (1.6×), Local food (1.52×), and Grocery store (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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