Fruit Audience in United States

Fruit logo

Fruit has an estimated audience of 62,396,806 people in United States. 63.4% are female, 36.6% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Bank account, Jesse Plemons, Regional styles of Mexican music, Kendra Scott.

The average Fruit fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Bank account, Jesse Plemons, with strongest over-indexing on Nebraska Cornhuskers football (2.54× the country average). Demographically, the Fruit audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.3
Estimated audience size62,396,806

Audience persona

The typical Fruit fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Fruit in United States
RegionReachAffinity
California7,973,6741.16×
Texas6,400,6681.19×
Florida4,679,5091.11×
New York3,704,9551.06×
Georgia2,178,4401.13×
Virginia2,177,6001.43×
Illinois2,122,2531.02×
Pennsylvania2,091,8371×
North Carolina2,028,9551.08×
Ohio1,919,4191×
Michigan1,705,0911.05×
New Jersey1,565,5860.99×
Washington1,387,6971.11×
Arizona1,332,0671.05×
Tennessee1,294,4771.03×
Indiana1,278,1301.12×
Maryland1,128,0661.05×
Massachusetts1,127,4550.92×
Missouri1,062,1891.06×
South Carolina983,8521.05×
Louisiana969,7961.21×
Alabama908,9761.04×
Wisconsin898,8200.96×
Minnesota884,4270.99×
Kentucky806,7591.03×
Colorado804,3910.82×
Oklahoma765,6461.11×
Oregon689,0410.96×
Connecticut617,4790.99×
Mississippi613,3011.19×
Nevada608,2151.01×
Utah579,7411.04×
Arkansas553,2291.08×
Iowa499,9780.97×
Kansas484,9250.99×
Hawaii472,7491.76×
Nebraska324,2931.04×
New Mexico308,8450.99×
Idaho283,4070.91×
West Virginia275,7430.95×
New Hampshire168,6680.69×
Maine161,2850.72×
Rhode Island160,6380.81×
Delaware147,1870.85×
Washington, District of Columbia144,2630.77×
Montana121,7000.7×
South Dakota120,5240.84×
North Dakota119,5650.93×
Alaska101,5180.76×
Vermont71,4400.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Nebraska Cornhuskers football2.54×Sports
Bank account1.51×Business & Career
Jesse Plemons2.02×Movies & TV
Regional styles of Mexican music1.63×Music & Radio
Kendra Scott1.53×Fashion & Accessoires
Cam Ward1.8×Sports
Charlamagne Tha God4.34×Movies & TV
Urban horticulture1.53×Home & Garden
Jaws2.3×Movies & TV
Keene, New Hampshire8.2×Travel & Leisure
John Havlicek6.43×Sports
Queens College, City University of New York2.89×Business & Career
Home staging2.05×Home & Garden
Nipsey Hussle2.26×Music & Radio
Girolando cattle10.01×Pets & Animals
Kento Yamazaki4.01×Movies & TV
Vicky Kaushal4.96×Movies & TV
XPO Logistics2.34×Business & Career
Hocus Pocus1.6×Movies & TV
REC TEC Grills6.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM2.02
Healthy LifestyleBALANCE1.39
SustainabilityBALANCE1.17
DIY MentalityTHRILL1.14
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fruit have in United States?

Fruit has an estimated audience of 62,396,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruit fans?

63.4% of Fruit fans are female, 36.6% are male, with an average age of 41.3 years.

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Nebraska Cornhuskers football (2.54×), Bank account (1.51×), and Jesse Plemons (2.02×) over the country average.

Where do Fruit fans live in United States?

Fruit fans in United States are most concentrated in California (reach 7,973,674), Texas (reach 6,400,668), and Florida (reach 4,679,509). These three regions account for the largest share of the active audience.

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Bank account (1.51×), Jesse Plemons (2.02×), Regional styles of Mexican music (1.63×), and Kendra Scott (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.