Rascasse Audience Intelligence

Fruit Audience in United States

A data profile of the people who buy, follow and care about Fruit in United States — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 62,396,806 people in United States.

#198among Topic in United States#21in Food & Beverages

The average Fruit fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Vegetable, Diaper bag, with strongest over-indexing on Planet Fitness (2.13× the country average).

Demographically, the Fruit audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruit fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit profile in United States.

Audience size
62.4M
in United States
Gender
63.4%♀
36.6% male
Age
41.3
average years
Country rank
#267
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

63.4% are female, 36.6% are male, average age 41.3.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Fruit audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.3
Estimated audience size62,396,806
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Fruit audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Fruit audience comes from United States.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruit fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~500K1.81×
02Virginia~2M1.22×
03Texas~6.5M1.21×
04Louisiana~1M1.21×
05California~8M1.16×
06Mississippi~600K1.13×
07Georgia~2M1.12×
08Kentucky~900K1.11×
09Utah~600K1.11×
10Arkansas~600K1.11×
11Nebraska~300K1.11×
12Indiana~1M1.09×
13Oklahoma~800K1.09×
14Kansas~500K1.08×
15North Carolina~2M1.06×
16Pennsylvania~2M1.05×
17Missouri~1M1.05×
18Washington~1.5M1.04×
19South Carolina~1M1.04×
20Maryland~1M1.03×
21Alabama~900K1.03×
22Arizona~1.5M1.02×
23North Dakota~100K1.02×
24Illinois~2M1.01×
25Iowa~500K1.01×
26Ohio~2M1.00×
27New Jersey~1.5M1.00×
28Nevada~600K1.00×
29New York~3.5M0.99×
30Michigan~1.5M0.98×
31Wisconsin~900K0.98×
32Minnesota~900K0.98×
33South Dakota~100K0.98×
34Florida~4M0.97×
35Oregon~700K0.97×
36Connecticut~600K0.96×
37New Mexico~300K0.96×
38West Virginia~300K0.96×
39Tennessee~1M0.95×
40Delaware~200K0.92×
41Idaho~300K0.91×
42Massachusetts~1M0.87×
43Alaska~100K0.87×
44Rhode Island~200K0.82×
45Colorado~800K0.80×
46Maine~200K0.75×
47New Hampshire~200K0.73×
48Montana~100K0.73×
49Vermont~80K0.72×
50Washington, District of Columbia~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Fruit, United States
0.71×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.85×
02Diaper bagKids & Family2.71×
03LabradorPets & Animals2.32×
04Planet FitnessSports2.13×
05VegetableFood & Beverages2.08×
06MetaphysicsBusiness & Career1.99×
07HormoneHealth1.99×
08Real propertyHome & Garden1.90×
09LaundryHome & Garden1.85×
10LumberHome & Garden1.77×
11PastryFood & Beverages1.71×
12Made in USABusiness & Career1.71×
13DoughFood & Beverages1.66×
14DentistryBusiness & Career1.61×
15MilkFood & Beverages1.56×
16CrystalFashion & Accessoires1.55×
17Golf ChannelSports1.54×
18Bass guitarMusic & Radio1.52×
19PatioHome & Garden1.51×
20Talk radioMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Healthy LifestyleBALANCE1.24×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
PatriotismCONSERVATISM0.93×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit have in United States?

Fruit has an estimated audience of 62,396,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fruit fans?

63.4% of Fruit fans are female, 36.6% are male, with an average age of 41.3 years.

03

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Planet Fitness (2.13×), Vegetable (2.08×), and Diaper bag (2.71×) over the country average.

04

Where do Fruit fans live in United States?

Fruit fans in United States are most concentrated in California (reach ~8M), Texas (reach ~6.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Vegetable (2.08×), Diaper bag (2.71×), Real property (1.9×), and Metaphysics (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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