Fruit Audience in Canada

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Fruit has an estimated audience of 6,931,108 people in Canada. 61.7% are female, 38.3% are male, average age 41.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Organic food, Fast casual restaurants, Western Union, Non-alcoholic beverage.

The average Fruit fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Organic food, Fast casual restaurants, with strongest over-indexing on Real property (1.91× the country average). Demographically, the Fruit audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in Canada
MetricValue
Female61.7%
Male38.3%
Average age41.5
Estimated audience size6,931,108

Audience persona

The typical Fruit fan in Canada is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Top regions in Canada

Top regions ranked by reach for Fruit in Canada
RegionReachAffinity
Ontario4,029,1131.39×
Quebec2,290,1741.38×
British Columbia1,263,2511.22×
Alberta945,6861.11×
Manitoba267,5211.03×
Saskatchewan216,8930.99×
New Brunswick161,9261.01×
Nova Scotia155,9100.75×
Newfoundland and Labrador78,0720.74×
Prince Edward Island23,8670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Real property1.91×Home & Garden
Organic food1.59×Food & Beverages
Fast casual restaurants1.6×Food & Beverages
Western Union1.59×Business & Career
Non-alcoholic beverage1.81×Food & Beverages
Gluten-free diet1.51×Food & Beverages
Blanket1.62×Home & Garden
Bored Panda1.72×Internet & Social Media
Cappuccino1.66×Food & Beverages
Smoothie1.6×Food & Beverages
Superfood2.1×Food & Beverages
Sugar substitute1.64×Food & Beverages
Low-carbohydrate diet1.61×Food & Beverages
Mineral water1.63×Food & Beverages
Frozen food1.61×Food & Beverages
Christmas market1.5×Food & Beverages
Nestlé1.58×Food & Beverages
Drew Barrymore1.52×Movies & TV
Urban agriculture1.62×Business & Career
Duvet2.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
Quality AwarenessPREMIUM1.28
IndulgenceJOY1.27
SustainabilityBALANCE1.26
Family OrientationCONSERVATISM1.23
Convenience OrientationPREMIUM1.2
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in Canada

Frequently asked questions

How many fans does Fruit have in Canada?

Fruit has an estimated audience of 6,931,108 people in Canada, concentrated in Ontario and Quebec.

What is the gender split and age of Fruit fans?

61.7% of Fruit fans are female, 38.3% are male, with an average age of 41.5 years.

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Real property (1.91×), Organic food (1.59×), and Fast casual restaurants (1.6×) over the country average.

Where do Fruit fans live in Canada?

Fruit fans in Canada are most concentrated in Ontario (reach 4,029,113), Quebec (reach 2,290,174), and British Columbia (reach 1,263,251). These three regions account for the largest share of the active audience.

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Organic food (1.59×), Fast casual restaurants (1.6×), Western Union (1.59×), and Non-alcoholic beverage (1.81×) compared to the Canada average.

How to read this data

Audience size is the estimated number of people in Canada who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.