Fruit Audience in Canada

Fruit has an estimated audience of 6,931,108 people in Canada. 61.7% are female, 38.3% are male, average age 41.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Organic food, Fast casual restaurants, Western Union, Non-alcoholic beverage.
The average Fruit fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Organic food, Fast casual restaurants, with strongest over-indexing on Real property (1.91× the country average). Demographically, the Fruit audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fruit fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.5 |
| Estimated audience size | 6,931,108 |
Audience persona
The typical Fruit fan in Canada is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,029,113 | 1.39× |
| Quebec | 2,290,174 | 1.38× |
| British Columbia | 1,263,251 | 1.22× |
| Alberta | 945,686 | 1.11× |
| Manitoba | 267,521 | 1.03× |
| Saskatchewan | 216,893 | 0.99× |
| New Brunswick | 161,926 | 1.01× |
| Nova Scotia | 155,910 | 0.75× |
| Newfoundland and Labrador | 78,072 | 0.74× |
| Prince Edward Island | 23,867 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.91× | Home & Garden |
| Organic food | 1.59× | Food & Beverages |
| Fast casual restaurants | 1.6× | Food & Beverages |
| Western Union | 1.59× | Business & Career |
| Non-alcoholic beverage | 1.81× | Food & Beverages |
| Gluten-free diet | 1.51× | Food & Beverages |
| Blanket | 1.62× | Home & Garden |
| Bored Panda | 1.72× | Internet & Social Media |
| Cappuccino | 1.66× | Food & Beverages |
| Smoothie | 1.6× | Food & Beverages |
| Superfood | 2.1× | Food & Beverages |
| Sugar substitute | 1.64× | Food & Beverages |
| Low-carbohydrate diet | 1.61× | Food & Beverages |
| Mineral water | 1.63× | Food & Beverages |
| Frozen food | 1.61× | Food & Beverages |
| Christmas market | 1.5× | Food & Beverages |
| Nestlé | 1.58× | Food & Beverages |
| Drew Barrymore | 1.52× | Movies & TV |
| Urban agriculture | 1.62× | Business & Career |
| Duvet | 2.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.28 |
| Indulgence | JOY | 1.27 |
| Sustainability | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
See Fruit audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Fruit have in Canada?
Fruit has an estimated audience of 6,931,108 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Fruit fans?
61.7% of Fruit fans are female, 38.3% are male, with an average age of 41.5 years.
Which brands do Fruit fans like most?
Fruit fans show strongest brand affinity for Real property (1.91×), Organic food (1.59×), and Fast casual restaurants (1.6×) over the country average.
Where do Fruit fans live in Canada?
Fruit fans in Canada are most concentrated in Ontario (reach 4,029,113), Quebec (reach 2,290,174), and British Columbia (reach 1,263,251). These three regions account for the largest share of the active audience.
What other brands do Fruit fans also like?
Beyond Fruit itself, the audience over-indexes on Organic food (1.59×), Fast casual restaurants (1.6×), Western Union (1.59×), and Non-alcoholic beverage (1.81×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.