A data profile of the people who buy, follow and care about Fruit in Canada — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 6,931,108 people in Canada.
The average Fruit fan in Canada is 41.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Organic food, Fast casual restaurants, with strongest over-indexing on Real property (1.91× the country average).
Demographically, the Fruit audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fruit fan in Canada is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Fruit profile in Canada.
61.7% are female, 38.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.5 |
| Estimated audience size | 6,931,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Fruit audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
Where the Fruit audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.39× | |
| 02 | Quebec | ~2.5M | 1.38× | |
| 03 | British Columbia | ~1.5M | 1.22× | |
| 04 | Alberta | ~900K | 1.11× | |
| 05 | Manitoba | ~300K | 1.03× | |
| 06 | New Brunswick | ~200K | 1.01× | |
| 07 | Saskatchewan | ~200K | 0.99× | |
| 08 | Nova Scotia | ~200K | 0.75× | |
| 09 | Newfoundland and Labrador | ~80K | 0.74× | |
| 10 | Prince Edward Island | ~20K | 0.70× |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superfood | Food & Beverages | 2.10× | ||
| 02 | Duvet | Home & Garden | 2.06× | ||
| 03 | Real property | Home & Garden | 1.91× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 05 | Bored Panda | Internet & Social Media | 1.72× | ||
| 06 | Cappuccino | Food & Beverages | 1.66× | ||
| 07 | Sugar substitute | Food & Beverages | 1.64× | ||
| 08 | Mineral water | Food & Beverages | 1.63× | ||
| 09 | Blanket | Home & Garden | 1.62× | ||
| 10 | Urban agriculture | Business & Career | 1.62× | ||
| 11 | Low-carbohydrate diet | Food & Beverages | 1.61× | ||
| 12 | Frozen food | Food & Beverages | 1.61× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.60× | ||
| 14 | Smoothie | Food & Beverages | 1.60× | ||
| 15 | Organic food | Food & Beverages | 1.59× | ||
| 16 | Western Union | Business & Career | 1.59× | ||
| 17 | Nestlé | Food & Beverages | 1.58× | ||
| 18 | Drew Barrymore | Movies & TV | 1.52× | ||
| 19 | Gluten-free diet | Food & Beverages | 1.51× | ||
| 20 | Christmas market | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.27× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Fruit has an estimated audience of 6,931,108 people in Canada, concentrated in Ontario and Quebec.
61.7% of Fruit fans are female, 38.3% are male, with an average age of 41.5 years.
Fruit fans show strongest brand affinity for Real property (1.91×), Organic food (1.59×), and Fast casual restaurants (1.6×) over the country average.
Fruit fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fruit itself, the audience over-indexes on Organic food (1.59×), Fast casual restaurants (1.6×), Western Union (1.59×), and Non-alcoholic beverage (1.81×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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