Fruit Audience in Brazil
Fruit has an estimated audience of 11,275,912 people in Brazil. 68.3% are female, 31.7% are male, average age 41.4. Top brand affinities: Electrolux, Nature, Fast food, Telegram, Sport Club do Recife.
Top brand affinities include Electrolux, Nature, Fast food, with strongest over-indexing on Electrolux (2.5× the country average). Demographically, the Fruit audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Food & Beverages · Type: Topic
Demographics of Fruit fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 41.4 |
| Estimated audience size | 11,275,912 |
Audience persona
The typical Fruit fan in Brazil is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Electrolux.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolux | 2.5× | Home & Garden |
| Nature | 1.58× | Home & Garden |
| Fast food | 1.92× | Food & Beverages |
| Telegram | 2.3× | Internet & Social Media |
| Sport Club do Recife | 1.99× | Sports |
| Organic farming | 2.13× | Food & Beverages |
| Salad | 3.87× | Food & Beverages |
| Organic food | 1.94× | Food & Beverages |
| Children's clothing | 2× | Fashion & Accessoires |
| Beauty salons | 1.51× | Beauty & Wellness |
| Lojas Renner | 1.88× | Fashion & Accessoires |
| Steam | 2.32× | Games |
| Home improvement | 1.54× | Home & Garden |
| Milk | 1.9× | Food & Beverages |
| Air travel | 1.64× | Travel & Leisure |
| Havaianas | 2.09× | Fashion & Accessoires |
| Bakery | 1.91× | Food & Beverages |
| Handbags | 1.71× | Fashion & Accessoires |
| Pizza | 1.61× | Food & Beverages |
| Discount stores | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.56 |
| Creativity | OPEN | 1.51 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
See Fruit audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.