A data profile of the people who buy, follow and care about Fruit in Brazil — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 11,275,912 people in Brazil.
Fruit has an estimated audience of 11,275,912 people in Brazil. 68.3% are female, 31.7% are male, average age 41.4. Top brand affinities: Salad, Furniture, Fragrances, Barbecue, PCI Concursos.
Top brand affinities include Salad, Furniture, Fragrances, with strongest over-indexing on Salad (3.86× the country average).
Demographically, the Fruit audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
The typical Fruit fan in Brazil is more female, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Salad.
The key figures that characterise the Fruit profile in Brazil.
68.3% are female, 31.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 41.4 |
| Estimated audience size | 11,275,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Fruit audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salad | Food & Beverages | 3.86× | ||
| 02 | Baking | Food & Beverages | 1.93× | ||
| 03 | Spanish language | Politics & Society | 1.92× | ||
| 04 | Ice cream | Food & Beverages | 1.81× | ||
| 05 | Lojas Americanas | Shopping | 1.77× | ||
| 06 | PCI Concursos | Shopping | 1.76× | ||
| 07 | JusBrasil | Internet & Social Media | 1.70× | ||
| 08 | Riachuelo | Shopping | 1.68× | ||
| 09 | MSN | News | 1.68× | ||
| 10 | Hotmart | Shopping | 1.56× | ||
| 11 | Veganism | Food & Beverages | 1.56× | ||
| 12 | Flower | Home & Garden | 1.56× | ||
| 13 | Milk | Food & Beverages | 1.56× | ||
| 14 | Galinha Pintadinha | Movies & TV | 1.54× | ||
| 15 | Fragrances | Beauty & Wellness | 1.53× | ||
| 16 | Wine | Food & Beverages | 1.52× | ||
| 17 | Hypermarket | Shopping | 1.52× | ||
| 18 | Coffeehouses | Food & Beverages | 1.52× | ||
| 19 | Furniture | Home & Garden | 1.50× | ||
| 20 | Barbecue | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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