Fruit Audience in Brazil

Fruit has an estimated audience of 11,275,912 people in Brazil. 68.3% are female, 31.7% are male, average age 41.4. Top brand affinities: Electrolux, Nature, Fast food, Telegram, Sport Club do Recife.

Top brand affinities include Electrolux, Nature, Fast food, with strongest over-indexing on Electrolux (2.5× the country average). Demographically, the Fruit audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Creativity.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in Brazil
MetricValue
Female68.3%
Male31.7%
Average age41.4
Estimated audience size11,275,912

Audience persona

The typical Fruit fan in Brazil is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Electrolux.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Electrolux2.5×Home & Garden
Nature1.58×Home & Garden
Fast food1.92×Food & Beverages
Telegram2.3×Internet & Social Media
Sport Club do Recife1.99×Sports
Organic farming2.13×Food & Beverages
Salad3.87×Food & Beverages
Organic food1.94×Food & Beverages
Children's clothingFashion & Accessoires
Beauty salons1.51×Beauty & Wellness
Lojas Renner1.88×Fashion & Accessoires
Steam2.32×Games
Home improvement1.54×Home & Garden
Milk1.9×Food & Beverages
Air travel1.64×Travel & Leisure
Havaianas2.09×Fashion & Accessoires
Bakery1.91×Food & Beverages
Handbags1.71×Fashion & Accessoires
Pizza1.61×Food & Beverages
Discount stores1.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
MindfulnessBALANCE1.56
CreativityOPEN1.51
Healthy LifestyleBALANCE1.5
Design AffinityPREMIUM1.37
Family OrientationCONSERVATISM1.34
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.