A data profile of the people who buy, follow and care about Galinha Pintadinha in Brazil — modelled from more than twelve digital signal sources. Galinha Pintadinha has an estimated audience of 10,082,323 people in Brazil.
The average Galinha Pintadinha fan in Brazil is 36.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Discovery Kids (Latin America), Son, Mega-Sena, with strongest over-indexing on Discovery Kids (Latin America) (5.7× the country average).
Demographically, the Galinha Pintadinha audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Galinha Pintadinha fan in Brazil is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Discovery Kids (Latin America).
The key figures that characterise the Galinha Pintadinha profile in Brazil.
88.4% are female, 11.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 88.4% |
| Male | 11.6% |
| Average age | 36.5 |
| Estimated audience size | 10,082,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 13% | |
| 50+ | 13% |
of the worldwide Galinha Pintadinha audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 95.8% |
| United States | 0.9% |
| Portugal | 0.5% |
Where the Galinha Pintadinha audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piauí | ~200K | 1.65× | |
| 02 | Maranhão | ~400K | 1.51× | |
| 03 | Tocantins | ~100K | 1.49× | |
| 04 | Bahia | ~800K | 1.26× | |
| 05 | Minas Gerais | ~1M | 1.16× | |
| 06 | Paraíba | ~200K | 1.15× | |
| 07 | Alagoas | ~200K | 1.12× | |
| 08 | Sergipe | ~100K | 1.12× | |
| 09 | Mato Grosso | ~200K | 1.11× | |
| 10 | Rondônia | ~90K | 1.06× | |
| 11 | Goiás | ~400K | 1.04× | |
| 12 | Pará | ~300K | 1.04× | |
| 13 | Mato Grosso do Sul | ~100K | 1.01× | |
| 14 | Ceará | ~400K | 1.00× | |
| 15 | Espírito Santo | ~200K | 0.98× | |
| 16 | Acre | ~30K | 0.97× | |
| 17 | Rio Grande do Sul | ~500K | 0.93× | |
| 18 | Pernambuco | ~400K | 0.92× | |
| 19 | Amapá | ~30K | 0.89× | |
| 20 | Rio Grande do Norte | ~100K | 0.88× | |
| 21 | Santa Catarina | ~400K | 0.82× | |
| 22 | Paraná | ~500K | 0.80× | |
| 23 | Roraima | ~20K | 0.72× | |
| 24 | Amazonas | ~100K | 0.64× | |
| 25 | São Paulo | ~1.5M | 0.62× | |
| 26 | Rio de Janeiro | ~500K | 0.57× | |
| 27 | Federal District | ~90K | 0.56× |
The strongest cross-interests of the Galinha Pintadinha audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zara Kids | Fashion & Accessoires | 5.90× | ||
| 02 | Discovery Kids (Latin America) | Kids & Family | 5.70× | ||
| 03 | Frozen (2013 film) | Movies & TV | 5.39× | ||
| 04 | My Little Pony | Kids & Family | 5.15× | ||
| 05 | Baby powder | Kids & Family | 4.45× | ||
| 06 | Minions (film) | Movies & TV | 3.22× | ||
| 07 | Consumer Electronics Association | Technology & Electronics | 3.08× | ||
| 08 | Lego | Kids & Family | 2.87× | ||
| 09 | Son | Kids & Family | 2.78× | ||
| 10 | Educational toy | Kids & Family | 2.71× | ||
| 11 | InfoJobs | Business & Career | 2.44× | ||
| 12 | Mega-Sena | Games | 2.29× | ||
| 13 | sbt | Movies & TV | 2.22× | ||
| 14 | Childhood | Kids & Family | 2.13× | ||
| 15 | JusBrasil | Internet & Social Media | 2.13× | ||
| 16 | Atacadão | Shopping | 1.69× | ||
| 17 | Interpersonal relationship | Kids & Family | 1.67× | ||
| 18 | Parent | Kids & Family | 1.64× | ||
| 19 | Vivara | Pets & Animals | 1.55× | ||
| 20 | Sewing | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.25× | |
| Design Affinity | PREMIUM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.78× |
Galinha Pintadinha has an estimated audience of 10,082,323 people in Brazil, concentrated in São Paulo and Minas Gerais.
88.4% of Galinha Pintadinha fans are female, 11.6% are male, with an average age of 36.5 years.
Galinha Pintadinha fans show strongest brand affinity for Discovery Kids (Latin America) (5.7×), Son (2.78×), and Mega-Sena (2.29×) over the country average.
Galinha Pintadinha fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~1M), and Bahia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Galinha Pintadinha itself, the audience over-indexes on Son (2.78×), Mega-Sena (2.29×), Consumer Electronics Association (3.08×), and Baby powder (4.45×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Galinha Pintadinha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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