Stranger Things Audience in Brazil
Stranger Things has an estimated audience of 15,695,983 people in Brazil. 50.2% are female, 49.8% are male, average age 35.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: The Big Bang Theory, Breaking Bad, Stitch!, Alexander Skarsgård, Black Mirror (TV series).
The average Stranger Things fan in Brazil is 35.5 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include The Big Bang Theory, Breaking Bad, Stitch!, with strongest over-indexing on The Big Bang Theory (8.54× the country average). Demographically, the Stranger Things audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Stranger Things fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 35.5 |
| Estimated audience size | 15,695,983 |
Audience persona
The typical Stranger Things fan in Brazil is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Big Bang Theory.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,102,924 | 1× |
| Minas Gerais | 1,392,032 | 0.86× |
| Rio de Janeiro | 1,329,315 | 0.9× |
| Rio Grande do Sul | 952,664 | 1.03× |
| Paraná | 918,308 | 0.96× |
| Bahia | 905,613 | 0.87× |
| Pernambuco | 714,898 | 0.99× |
| Ceará | 693,475 | 1.01× |
| Santa Catarina | 670,078 | 0.93× |
| Pará | 669,035 | 1.31× |
| Goiás | 554,065 | 0.92× |
| Maranhão | 438,068 | 1.12× |
| Amazonas | 379,741 | 1.39× |
| Paraíba | 306,047 | 0.97× |
| Rio Grande do Norte | 269,828 | 1.03× |
| Espírito Santo | 267,209 | 0.82× |
| Federal District | 251,251 | 0.96× |
| Piauí | 238,534 | 1.09× |
| Mato Grosso | 235,611 | 0.8× |
| Alagoas | 224,738 | 0.98× |
| Mato Grosso do Sul | 223,409 | 0.98× |
| Sergipe | 156,511 | 0.96× |
| Rondônia | 126,771 | 0.97× |
| Tocantins | 79,355 | 0.76× |
| Amapá | 76,499 | 1.37× |
| Acre | 52,574 | 0.96× |
| Roraima | 46,227 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Big Bang Theory | 8.54× | Movies & TV |
| Breaking Bad | 11.38× | Movies & TV |
| Stitch! | 6.1× | Movies & TV |
| Alexander Skarsgård | 14.84× | Movies & TV |
| Black Mirror (TV series) | 13.43× | Movies & TV |
| Millie Bobby Brown | 7.94× | Movies & TV |
| Harry Potter | 2.54× | Movies & TV |
| Scarface (1983 film) | 12.36× | Movies & TV |
| James Marsden | 14.21× | Movies & TV |
| Superman | 2.58× | Movies & TV |
| Christopher Nolan | 13.37× | Movies & TV |
| American Horror Story | 11.36× | Movies & TV |
| Peaky Blinders (TV series) | 8.15× | Movies & TV |
| The Conjuring | 9.9× | Movies & TV |
| Al Pacino | 7.08× | Movies & TV |
| The Office (U.S. TV series) | 8.57× | Movies & TV |
| Prison Break | 8.56× | Movies & TV |
| True Detective | 4.34× | Movies & TV |
| The Wire | 13.65× | Movies & TV |
| Batman | 2.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.81 |
| Mindfulness | BALANCE | 1.54 |
| Community Orientation | OPEN | 1.45 |
| Sustainability | BALANCE | 1.44 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Extroversion | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.6% |
| India | 8.4% |
See Stranger Things audiences in other countries
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Frequently asked questions
How many fans does Stranger Things have in Brazil?
Stranger Things has an estimated audience of 15,695,983 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Stranger Things fans?
50.2% of Stranger Things fans are female, 49.8% are male, with an average age of 35.5 years.
Which brands do Stranger Things fans like most?
Stranger Things fans show strongest brand affinity for The Big Bang Theory (8.54×), Breaking Bad (11.38×), and Stitch! (6.1×) over the country average.
Where do Stranger Things fans live in Brazil?
Stranger Things fans in Brazil are most concentrated in São Paulo (reach 4,102,924), Minas Gerais (reach 1,392,032), and Rio de Janeiro (reach 1,329,315). These three regions account for the largest share of the active audience.
What other brands do Stranger Things fans also like?
Beyond Stranger Things itself, the audience over-indexes on Breaking Bad (11.38×), Stitch! (6.1×), Alexander Skarsgård (14.84×), and Black Mirror (TV series) (13.43×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.