Breaking Bad Audience in United States

Breaking Bad logo

Breaking Bad has an estimated audience of 8,364,033 people in United States. 45.9% are female, 54.1% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: True Detective, Better Call Saul, Better call Saul, Stranger Things, What Women Want.

The average Breaking Bad fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include True Detective, Better Call Saul, Better call Saul, with strongest over-indexing on True Detective (14.29× the country average). Demographically, the Breaking Bad audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Breaking Bad fans

Demographic split for Breaking Bad audience in United States
MetricValue
Female45.9%
Male54.1%
Average age34.5
Estimated audience size8,364,033

Audience persona

The typical Breaking Bad fan in United States is balanced, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for True Detective.

Top regions in United States

Top regions ranked by reach for Breaking Bad in United States
RegionReachAffinity
California1,088,9601.18×
Texas886,6191.23×
Florida568,6811×
New York487,0531.04×
Illinois310,6331.11×
Pennsylvania298,2511.06×
Ohio261,0321.01×
Georgia259,9701.01×
North Carolina246,1070.98×
Michigan231,8881.06×
New Jersey217,5761.02×
Virginia197,8440.97×
Arizona196,2041.15×
Washington182,2861.09×
Massachusetts177,4731.08×
Tennessee167,5921×
Indiana159,4191.04×
Colorado146,0031.11×
Missouri139,6431.04×
Maryland133,9160.93×
Wisconsin124,1110.99×
Minnesota122,1581.02×
South Carolina111,5580.89×
Kentucky106,1531.01×
Oregon105,8331.1×
Alabama103,1510.88×
Oklahoma102,8261.11×
Louisiana101,3650.94×
Nevada89,0161.1×
Utah87,3541.17×
Connecticut83,8541×
New Mexico77,1411.84×
Iowa67,6080.98×
Arkansas67,5210.98×
Kansas67,2871.02×
Mississippi55,3930.8×
Idaho45,2971.08×
Nebraska40,3280.96×
West Virginia35,6260.91×
New Hampshire31,5450.96×
Hawaii26,0330.72×
Maine25,8970.86×
Rhode Island24,5380.92×
Montana21,5100.93×
Washington, District of Columbia19,3540.77×
Delaware19,0380.83×
South Dakota16,0940.83×
Alaska14,6450.82×
North Dakota14,3370.83×
Vermont11,3600.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breaking Bad audience
BrandAffinityCategory
True Detective14.29×Movies & TV
Better Call Saul26.13×Movies & TV
Better call Saul22.95×Movies & TV
Stranger Things7.85×Movies & TV
What Women Want40.95×Movies & TV
Rosamund Pike20.92×Movies & TV
Friends4.62×Movies & TV
The Grudge36.93×Movies & TV
Casey6.16×Music & Radio
Eat Pray Love41.86×Movies & TV
Bad Boys II15.1×Movies & TV
Lost in Space32.16×Movies & TV
Money Heist27.22×Movies & TV
50 First Dates23.02×Movies & TV
Élite24.3×Movies & TV
Aaron Paul19.09×Movies & TV
Catherine O'Hara6.19×Movies & TV
Peaky Blinders (TV series)10.27×Movies & TV
Game of Thrones5.05×Movies & TV
Westworld (TV series)17.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breaking Bad audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.34
MindfulnessBALANCE1.24
Urban LifestyleOPEN1.24
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Breaking Bad
CountryShare
United States19.4%
Brazil8.6%
India8.4%

See Breaking Bad audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Breaking Bad have in United States?

Breaking Bad has an estimated audience of 8,364,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Breaking Bad fans?

45.9% of Breaking Bad fans are female, 54.1% are male, with an average age of 34.5 years.

Which brands do Breaking Bad fans like most?

Breaking Bad fans show strongest brand affinity for True Detective (14.29×), Better Call Saul (26.13×), and Better call Saul (22.95×) over the country average.

Where do Breaking Bad fans live in United States?

Breaking Bad fans in United States are most concentrated in California (reach 1,088,960), Texas (reach 886,619), and Florida (reach 568,681). These three regions account for the largest share of the active audience.

What other brands do Breaking Bad fans also like?

Beyond Breaking Bad itself, the audience over-indexes on Better Call Saul (26.13×), Better call Saul (22.95×), Stranger Things (7.85×), and What Women Want (40.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.