Rascasse Audience Intelligence

Breaking Bad Audience in United States

A data profile of the people who buy, follow and care about Breaking Bad in United States — modelled from more than twelve digital signal sources. Breaking Bad has an estimated audience of 8,397,005 people in United States.

#53among TV series in United States#94among Movie / TV Show / Series in United States#335in Movies & TV

The average Breaking Bad fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Detective, Better Call Saul, Stranger Things, with strongest over-indexing on True Detective (14.29× the country average).

Demographically, the Breaking Bad audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breaking Bad fan in United States is balanced, around 34.5 years old, with strong Tradition tendencies and a notable affinity for True Detective.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breaking Bad profile in United States.

Audience size
8.4M
in United States
Gender
45.9%♀
54.1% male
Age
34.5
average years
Country rank
#4225
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breaking Bad viewers

45.9% are female, 54.1% are male, average age 34.5.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Breaking Bad audience in United States
MetricValue
Female45.9%
Male54.1%
Average age34.5
Estimated audience size8,397,005
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Breaking Bad audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3915%
40-4916%
50+15%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Breaking Bad audience comes from United States.

Worldwide audience distribution share by country for Breaking Bad
CountryShare
United States19.1%
Brazil8.6%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breaking Bad audience in United States is strongest.

Fig. 05

Top regions by affinity

Breaking Bad fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.86×
02Utah~90K1.19×
03Arizona~200K1.16×
04California~1M1.15×
05Texas~800K1.14×
06Oklahoma~100K1.09×
07Idaho~50K1.09×
08Oregon~100K1.08×
09Washington~200K1.07×
10Colorado~100K1.06×
11Illinois~300K1.05×
12Nevada~80K1.05×
13Pennsylvania~300K1.04×
14Michigan~200K1.04×
15Massachusetts~200K1.04×
16Kansas~70K1.03×
17Ohio~300K1.02×
18New Jersey~200K1.02×
19Indiana~200K1.02×
20Kentucky~100K1.02×
21Missouri~100K1.01×
22Connecticut~80K1.01×
23Arkansas~70K1.01×
24Iowa~70K1.00×
25New York~500K0.99×
26Georgia~300K0.99×
27Tennessee~200K0.99×
28Minnesota~100K0.99×
29Nebraska~40K0.99×
30Wisconsin~100K0.98×
31Virginia~200K0.97×
32Florida~500K0.96×
33North Carolina~200K0.96×
34West Virginia~40K0.96×
35New Hampshire~30K0.96×
36Rhode Island~30K0.95×
37Montana~20K0.95×
38Maryland~100K0.93×
39North Dakota~20K0.93×
40Louisiana~100K0.92×
41South Carolina~100K0.89×
42Maine~30K0.89×
43South Dakota~20K0.89×
44Alaska~20K0.89×
45Alabama~100K0.88×
46Delaware~20K0.88×
47Vermont~10K0.84×
48Mississippi~60K0.82×
49Washington, District of Columbia~20K0.76×
50Hawaii~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Breaking Bad, United States
0.73×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breaking Bad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breaking Bad audience
#·InterestCategoryAffinity×
01Eat Pray LoveMovies & TV41.86×
02What Women WantMovies & TV40.95×
03The GrudgeMovies & TV36.93×
04Lost in SpaceMovies & TV32.16×
05Money HeistMovies & TV27.22×
06Better Call SaulMovies & TV26.13×
07ÉliteMovies & TV24.30×
0850 First DatesMovies & TV23.02×
09Rosamund PikeMovies & TV20.92×
10Aaron PaulMovies & TV19.09×
11Westworld (TV series)Movies & TV17.14×
12Eugene LevyMovies & TV17.03×
13Bad Boys IIMovies & TV15.10×
14Krysten RitterMovies & TV14.41×
15True DetectiveMovies & TV14.29×
16Peaky Blinders (TV series)Movies & TV10.27×
17Stranger ThingsMovies & TV7.85×
18Catherine O'HaraMovies & TV6.19×
19CaseyMusic & Radio6.16×
20Game of ThronesMovies & TV5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breaking Bad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breaking Bad audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
ExtroversionTHRILL1.34×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breaking Bad audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
SustainabilityBALANCE0.94×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breaking Bad have in United States?

Breaking Bad has an estimated audience of 8,397,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Breaking Bad viewers?

45.9% of Breaking Bad fans are female, 54.1% are male, with an average age of 34.5 years.

03

Which brands do Breaking Bad fans like most?

Breaking Bad fans show strongest brand affinity for True Detective (14.29×), Better Call Saul (26.13×), and Stranger Things (7.85×) over the country average.

04

Where do Breaking Bad fans live in United States?

Breaking Bad fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Breaking Bad fans also like?

Beyond Breaking Bad itself, the audience over-indexes on Better Call Saul (26.13×), Stranger Things (7.85×), The Grudge (36.93×), and What Women Want (40.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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