Barbie (film series) Audience in Brazil
Barbie (film series) has an estimated audience of 3,524,908 people in Brazil. 75.0% are female, 25.0% are male, average age 39.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Bratz, Baby Alive, Stitch!, Polly Pocket, Millie Bobby Brown.
The average Barbie (film series) fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Bratz, Baby Alive, Stitch!, with strongest over-indexing on Bratz (64.24× the country average). Demographically, the Barbie (film series) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Barbie (film series) fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 39.6 |
| Estimated audience size | 3,524,908 |
Audience persona
The typical Barbie (film series) fan in Brazil is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Bratz.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 841,881 | 0.92× |
| Minas Gerais | 369,541 | 1.01× |
| Rio de Janeiro | 297,198 | 0.9× |
| Bahia | 256,941 | 1.1× |
| Pernambuco | 212,474 | 1.32× |
| Rio Grande do Sul | 194,285 | 0.93× |
| Paraná | 185,084 | 0.86× |
| Ceará | 161,155 | 1.05× |
| Santa Catarina | 137,085 | 0.85× |
| Goiás | 126,809 | 0.94× |
| Pará | 125,841 | 1.09× |
| Maranhão | 102,073 | 1.16× |
| Paraíba | 93,864 | 1.32× |
| Espírito Santo | 68,479 | 0.93× |
| Alagoas | 64,761 | 1.26× |
| Rio Grande do Norte | 63,580 | 1.08× |
| Amazonas | 57,540 | 0.94× |
| Piauí | 52,968 | 1.08× |
| Mato Grosso | 52,295 | 0.79× |
| Sergipe | 50,467 | 1.37× |
| Federal District | 43,676 | 0.74× |
| Mato Grosso do Sul | 42,428 | 0.83× |
| Rondônia | 25,273 | 0.86× |
| Tocantins | 21,837 | 0.94× |
| Amapá | 12,079 | 0.97× |
| Acre | 10,115 | 0.82× |
| Roraima | 9,241 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bratz | 64.24× | Kids & Family |
| Baby Alive | 19.22× | Kids & Family |
| Stitch! | 4.1× | Movies & TV |
| Polly Pocket | 20.35× | Kids & Family |
| Millie Bobby Brown | 5.53× | Movies & TV |
| True Detective | 4.6× | Movies & TV |
| Roblox | 3.69× | Games |
| Radio Disney | 19.25× | Music & Radio |
| Lego | 4.52× | Kids & Family |
| Toys | 2.44× | Games |
| 1.59× | Internet & Social Media | |
| My Little Pony | 7.01× | Kids & Family |
| Donatella Versace | 10.81× | Fashion & Accessoires |
| Manicure | 2.88× | Beauty & Wellness |
| Hairstyle | 2.42× | Beauty & Wellness |
| Kitchen | 1.55× | Home & Garden |
| Havaianas | 2.59× | Fashion & Accessoires |
| Eye shadow | 2.96× | Beauty & Wellness |
| Air travel | 1.92× | Travel & Leisure |
| Pizza | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.97 |
| Early Adopter Mentality | POWER | 1.6 |
| Design Affinity | PREMIUM | 1.29 |
| Indulgence | JOY | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.9% |
| United States | 15.5% |
| Germany | 7.3% |
See Barbie (film series) audiences in other countries
- Barbie (film series) — Germany
- Barbie (film series) — United States
- Barbie (film series) — United Kingdom
- Barbie (film series) — France
- Barbie (film series) — Italy
- Barbie (film series) — Spain
- Barbie (film series) — Japan
- Barbie (film series) — South Korea
- Barbie (film series) — India
- Barbie (film series) — Canada
- Barbie (film series) — Mexico
More Movies & TV audiences in Brazil
- NewsWatch (branding) (55,021,284)
- Harry Potter (47,364,097)
- Superman (34,272,113)
- Euphoria (29,412,994)
- Good Morning (film) (22,591,475)
Frequently asked questions
How many fans does Barbie (film series) have in Brazil?
Barbie (film series) has an estimated audience of 3,524,908 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Barbie (film series) fans?
75.0% of Barbie (film series) fans are female, 25.0% are male, with an average age of 39.6 years.
Which brands do Barbie (film series) fans like most?
Barbie (film series) fans show strongest brand affinity for Bratz (64.24×), Baby Alive (19.22×), and Stitch! (4.1×) over the country average.
Where do Barbie (film series) fans live in Brazil?
Barbie (film series) fans in Brazil are most concentrated in São Paulo (reach 841,881), Minas Gerais (reach 369,541), and Rio de Janeiro (reach 297,198). These three regions account for the largest share of the active audience.
What other brands do Barbie (film series) fans also like?
Beyond Barbie (film series) itself, the audience over-indexes on Baby Alive (19.22×), Stitch! (4.1×), Polly Pocket (20.35×), and Millie Bobby Brown (5.53×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Barbie (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.