A data profile of the people who buy, follow and care about Childbirth in Brazil — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 8,933,263 people in Brazil.
Childbirth has an estimated audience of 8,933,263 people in Brazil. 87.4% are female, 12.6% are male, average age 35.9. Top brand affinities: Personal care, Furniture, Entrepreneurship, Jazz music, Hypermarket.
Top brand affinities include Personal care, Furniture, Entrepreneurship, with strongest over-indexing on Personal care (1.86× the country average).
Demographically, the Childbirth audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Creativity, Tradition.
The typical Childbirth fan in Brazil is more female, around 35.9 years old, with strong Creativity tendencies and a notable affinity for Personal care.
The key figures that characterise the Childbirth profile in Brazil.
87.4% are female, 12.6% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 87.4% |
| Male | 12.6% |
| Average age | 35.9 |
| Estimated audience size | 8,933,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Childbirth audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.52× | ||
| 02 | Spanish language | Politics & Society | 2.45× | ||
| 03 | Furniture | Home & Garden | 1.90× | ||
| 04 | Hypermarket | Shopping | 1.87× | ||
| 05 | Handbags | Fashion & Accessoires | 1.87× | ||
| 06 | Personal care | Health | 1.86× | ||
| 07 | MSN | News | 1.83× | ||
| 08 | Jazz music | Music & Radio | 1.81× | ||
| 09 | Boutiques | Fashion & Accessoires | 1.78× | ||
| 10 | College | Business & Career | 1.75× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 12 | Action movies | Movies & TV | 1.69× | ||
| 13 | Animated movies | Movies & TV | 1.63× | ||
| 14 | Wine | Food & Beverages | 1.62× | ||
| 15 | X | Internet & Social Media | 1.62× | ||
| 16 | Samsung | Technology & Electronics | 1.62× | ||
| 17 | Discount stores | Shopping | 1.61× | ||
| 18 | Entrepreneurship | Business & Career | 1.60× | ||
| 19 | Basketball | Sports | 1.60× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.76× | |
| Tradition | CONSERVATISM | 1.54× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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