A data profile of the people who buy, follow and care about Childbirth in France — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 4,348,581 people in France.
The average Childbirth fan in France is 39.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (305.09× the country average).
Demographically, the Childbirth audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Childbirth fan in France is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Childbirth profile in France.
79.1% are female, 20.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 39.3 |
| Estimated audience size | 4,348,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Childbirth audience comes from France.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
Where the Childbirth audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.11× | |
| 02 | Hauts-de-France | ~400K | 1.11× | |
| 03 | Grand Est | ~400K | 1.04× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.01× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 1.01× | |
| 06 | Centre-Val de Loire | ~200K | 1.01× | |
| 07 | Nouvelle-Aquitaine | ~400K | 0.99× | |
| 08 | Provence-Alpes-Côte d'Azur | ~300K | 0.98× | |
| 09 | Normandy | ~200K | 0.98× | |
| 10 | Pays de la Loire | ~200K | 0.97× | |
| 11 | Brittany | ~200K | 0.97× | |
| 12 | Occitanie | ~400K | 0.96× |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 305.09× | ||
| 02 | Selfridges | Shopping | 281.65× | ||
| 03 | Christmas Gift | Kids & Family | 51.17× | ||
| 04 | Modanisa | Fashion & Accessoires | 34.14× | ||
| 05 | Kippah | Fashion & Accessoires | 32.47× | ||
| 06 | Christmas tree | Kids & Family | 30.54× | ||
| 07 | Breast Cancer awareness | Health | 20.54× | ||
| 08 | Kitchen garden | Home & Garden | 15.79× | ||
| 09 | Girl power | Politics & Society | 14.35× | ||
| 10 | Dentistry | Business & Career | 12.33× | ||
| 11 | Hormone | Health | 12.10× | ||
| 12 | Powdered milk | Kids & Family | 11.24× | ||
| 13 | Zoom lens | Technology & Electronics | 10.96× | ||
| 14 | Sustainable products | Politics & Society | 10.15× | ||
| 15 | Broadcasting of sports events | Movies & TV | 7.29× | ||
| 16 | Parental leave | Kids & Family | 6.70× | ||
| 17 | Improvisation | Music & Radio | 5.41× | ||
| 18 | Genetics | Kids & Family | 3.36× | ||
| 19 | Kitchen | Home & Garden | 2.72× | ||
| 20 | Real property | Home & Garden | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.11× | |
| Career Orientation | POWER | 1.41× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Indulgence | JOY | 0.91× | |
| Community Orientation | OPEN | 0.94× |
Childbirth has an estimated audience of 4,348,581 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
79.1% of Childbirth fans are female, 20.9% are male, with an average age of 39.3 years.
Childbirth fans show strongest brand affinity for Love & Sex (305.09×), Christmas Gift (51.17×), and Christmas tree (30.54×) over the country average.
Childbirth fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Childbirth itself, the audience over-indexes on Christmas Gift (51.17×), Christmas tree (30.54×), Kitchen garden (15.79×), and Breast Cancer awareness (20.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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