Childbirth Audience in Germany
Childbirth has an estimated audience of 3,351,494 people in Germany. 82.6% are female, 17.4% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Rossmann, Home Office, Saving, Ipekyol, Cachorro.
The average Childbirth fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (1.85× the country average). Demographically, the Childbirth audience skews more female with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Childbirth fans
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 35.3 |
| Estimated audience size | 3,351,494 |
Audience persona
The typical Childbirth fan in Germany is more female, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 519,045 | 0.71× |
| Hessen | 437,062 | 1.71× |
| Bayern | 422,820 | 0.78× |
| Baden-Württemberg | 343,407 | 0.75× |
| Niedersachsen | 200,117 | 0.61× |
| Berlin | 124,661 | 0.83× |
| Sachsen | 108,130 | 0.66× |
| Rheinland-Pfalz | 105,439 | 0.63× |
| Thüringen | 85,108 | 1× |
| Sachsen-Anhalt | 82,657 | 0.95× |
| Brandenburg | 76,610 | 0.74× |
| Schleswig-Holstein | 74,179 | 0.62× |
| Mecklenburg-Vorpommern | 72,697 | 1.14× |
| Saarland | 72,268 | 1.76× |
| Bremen | 70,919 | 2.47× |
| Hamburg | 48,813 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.85× | Shopping |
| Home Office | 1.79× | Business & Career |
| Saving | 1.54× | Business & Career |
| Ipekyol | 3.8× | Shopping |
| Cachorro | 2.95× | Pets & Animals |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Bank account | 2.03× | Business & Career |
| Hypatia | 6.21× | Politics & Society |
| Solo climbing | 2.03× | Sports |
| Durban University of Technology | 2.5× | Business & Career |
| Information sensitivity | 2.6× | Technology & Electronics |
| Homesteading | 3.02× | Home & Garden |
| Fatteh | 4.63× | Food & Beverages |
| Roger Federer | 1.57× | Sports |
| Cloppenburg | 1.72× | Travel & Leisure |
| Centurion (film) | 2× | Movies & TV |
| Annie Ernaux | 3.82× | Literature |
| Huck (magazine) | 3.59× | Internet & Social Media |
| Rancidification | 5.53× | Business & Career |
| Japanese domestic market | 1.68× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Creativity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
See Childbirth audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Childbirth have in Germany?
Childbirth has an estimated audience of 3,351,494 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Childbirth fans?
82.6% of Childbirth fans are female, 17.4% are male, with an average age of 35.3 years.
Which brands do Childbirth fans like most?
Childbirth fans show strongest brand affinity for Rossmann (1.85×), Home Office (1.79×), and Saving (1.54×) over the country average.
Where do Childbirth fans live in Germany?
Childbirth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 519,045), Hessen (reach 437,062), and Bayern (reach 422,820). These three regions account for the largest share of the active audience.
What other brands do Childbirth fans also like?
Beyond Childbirth itself, the audience over-indexes on Home Office (1.79×), Saving (1.54×), Ipekyol (3.8×), and Cachorro (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.