Rascasse Audience Intelligence

Childbirth Audience in Germany

A data profile of the people who buy, follow and care about Childbirth in Germany — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 3,351,494 people in Germany.

#1138among Topic in Germany#46in Kids & Family

The average Childbirth fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Baby food, Parental leave, Child development, with strongest over-indexing on Baby food (5.38× the country average).

Demographically, the Childbirth audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Childbirth fan in Germany is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Baby food.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Childbirth profile in Germany.

Audience size
3.4M
in Germany
Gender
82.6%♀
17.4% male
Age
35.3
average years
Country rank
#1853
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Childbirth fans

82.6% are female, 17.4% are male, average age 35.3.

Fig. 02

Gender split

82.6%
Female
17.4%
Male
Demographic split for Childbirth audience in Germany
MetricValue
Female82.6%
Male17.4%
Average age35.3
Estimated audience size3,351,494
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Childbirth audience in Germany
Age bracketShare%
16-1921%
20-2930%
30-3923%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Childbirth audience comes from Germany.

Worldwide audience distribution share by country for Childbirth
CountryShare
United States22.6%
Brazil5.2%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Childbirth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Childbirth fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.45×
02Bremen~40K1.36×
03Saarland~50K1.16×
04Mecklenburg-Vorpommern~70K1.04×
05Thüringen~90K1.00×
06Sachsen-Anhalt~90K0.99×
07Brandenburg~100K0.93×
08Rheinland-Pfalz~200K0.91×
09Berlin~100K0.91×
10Hamburg~70K0.91×
11Schleswig-Holstein~100K0.90×
12Sachsen~100K0.89×
13Bayern~500K0.85×
14Baden-Württemberg~400K0.83×
15Niedersachsen~300K0.82×
16Nordrhein-Westfalen~600K0.79×
Fig. 06

Affinity by region

Affinity by region — Childbirth, Germany
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Childbirth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Childbirth audience
#·InterestCategoryAffinity×
01BassinetKids & Family7.34×
02Powdered milkKids & Family7.34×
03Humboldt University of BerlinBusiness & Career7.34×
04Romper suitFashion & Accessoires7.14×
05DiaperKids & Family5.77×
06Parental leaveKids & Family5.73×
07Baby foodKids & Family5.38×
08Baby transportKids & Family5.26×
09MothercareKids & Family5.15×
10PampersKids & Family4.20×
11Child careKids & Family3.97×
12Child developmentBusiness & Career3.71×
13Children's clothingFashion & Accessoires2.85×
14C&AShopping2.49×
15KitchenHome & Garden2.26×
16DeichmannShopping2.21×
17RossmannShopping1.96×
18Do it yourself (DIY)Home & Garden1.83×
19IKEAHome & Garden1.75×
20TagesschauMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Childbirth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Childbirth audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
Design AffinityPREMIUM1.63×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Childbirth audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Risk AppetiteTHRILL0.91×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Childbirth have in Germany?

Childbirth has an estimated audience of 3,351,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Childbirth fans?

82.6% of Childbirth fans are female, 17.4% are male, with an average age of 35.3 years.

03

Which brands do Childbirth fans like most?

Childbirth fans show strongest brand affinity for Baby food (5.38×), Parental leave (5.73×), and Child development (3.71×) over the country average.

04

Where do Childbirth fans live in Germany?

Childbirth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Childbirth fans also like?

Beyond Childbirth itself, the audience over-indexes on Parental leave (5.73×), Child development (3.71×), Bassinet (7.34×), and Powdered milk (7.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Childbirth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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