Diaper Audience in Germany
Diaper has an estimated audience of 2,227,632 people in Germany. 72.3% are female, 27.7% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Infant bodysuit, Baby food, Infant clothing, Infant bed, Baby powder.
The average Diaper fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Infant bodysuit, Baby food, Infant clothing, with strongest over-indexing on Infant bodysuit (16.41× the country average). Demographically, the Diaper audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Diaper fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 37.7 |
| Estimated audience size | 2,227,632 |
Audience persona
The typical Diaper fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 445,311 | 0.91× |
| Bayern | 369,296 | 1.03× |
| Baden-Württemberg | 297,095 | 0.98× |
| Niedersachsen | 241,149 | 1.11× |
| Hessen | 152,055 | 0.9× |
| Sachsen | 116,114 | 1.06× |
| Rheinland-Pfalz | 106,893 | 0.96× |
| Berlin | 102,825 | 1.03× |
| Schleswig-Holstein | 76,127 | 0.95× |
| Brandenburg | 74,591 | 1.08× |
| Thüringen | 71,560 | 1.26× |
| Sachsen-Anhalt | 67,568 | 1.17× |
| Hamburg | 45,215 | 0.9× |
| Mecklenburg-Vorpommern | 43,084 | 1.01× |
| Saarland | 18,567 | 0.68× |
| Bremen | 18,324 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bodysuit | 16.41× | Kids & Family |
| Baby food | 11.31× | Kids & Family |
| Infant clothing | 11.82× | Kids & Family |
| Infant bed | 14.81× | Home & Garden |
| Baby powder | 13.94× | Kids & Family |
| Diaper bag | 13.98× | Kids & Family |
| Parental leave | 11.48× | Kids & Family |
| Child safety seat | 11.68× | Kids & Family |
| Bassinet | 15.63× | Kids & Family |
| PAW Patrol | 12.81× | Movies & TV |
| Baby Walz | 11.78× | Kids & Family |
| Toddler | 6.15× | Kids & Family |
| Pampers | 10.16× | Kids & Family |
| Romper suit | 14.34× | Fashion & Accessoires |
| American English | 7.44× | Business & Career |
| Birth | 13.08× | Kids & Family |
| Pacifier | 12.92× | Kids & Family |
| Baby bottle | 12.25× | Kids & Family |
| Powdered milk | 13.39× | Kids & Family |
| Babywalz | 10.23× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.66 |
| DIY Mentality | THRILL | 1.45 |
| Indulgence | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.3 |
| Design Affinity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 9.6% |
| China | 5.7% |
See Diaper audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diaper have in Germany?
Diaper has an estimated audience of 2,227,632 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diaper fans?
72.3% of Diaper fans are female, 27.7% are male, with an average age of 37.7 years.
Which brands do Diaper fans like most?
Diaper fans show strongest brand affinity for Infant bodysuit (16.41×), Baby food (11.31×), and Infant clothing (11.82×) over the country average.
Where do Diaper fans live in Germany?
Diaper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 445,311), Bayern (reach 369,296), and Baden-Württemberg (reach 297,095). These three regions account for the largest share of the active audience.
What other brands do Diaper fans also like?
Beyond Diaper itself, the audience over-indexes on Baby food (11.31×), Infant clothing (11.82×), Infant bed (14.81×), and Baby powder (13.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.