Diaper Audience in United States

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Diaper has an estimated audience of 8,517,611 people in United States. 75.8% are female, 24.2% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Infant clothing, Child, Infant, Food and drink.

The average Diaper fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Infant clothing, Child, with strongest over-indexing on Diaper bag (6.56× the country average). Demographically, the Diaper audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Diaper fans

Demographic split for Diaper audience in United States
MetricValue
Female75.8%
Male24.2%
Average age36.6
Estimated audience size8,517,611

Audience persona

The typical Diaper fan in United States is more female, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Diaper in United States
RegionReachAffinity
California1,092,5461.17×
Texas916,8191.25×
Florida626,3391.09×
New York522,0241.1×
Pennsylvania307,7311.07×
Illinois304,0141.07×
Georgia287,3961.1×
Ohio283,4891.08×
North Carolina279,5431.09×
Michigan258,9461.16×
New Jersey220,6681.02×
Virginia200,0870.96×
Tennessee183,1781.07×
Washington178,4781.04×
Indiana177,1981.14×
Arizona171,9840.99×
Massachusetts167,2651×
Maryland146,5461×
Missouri142,3891.04×
Wisconsin132,3051.03×
South Carolina128,3761×
Colorado126,8810.95×
Louisiana124,7051.14×
Minnesota122,7041.01×
Kentucky118,0781.11×
Alabama117,8660.99×
Oklahoma110,6061.17×
Oregon92,8580.95×
Nevada91,2081.11×
Connecticut87,5391.02×
Arkansas77,0611.1×
Mississippi73,6521.05×
Utah72,7240.95×
Iowa68,7290.98×
Kansas63,1820.94×
West Virginia45,8991.16×
Idaho45,2371.06×
Nebraska43,6931.02×
New Mexico39,9380.93×
Hawaii34,2040.93×
New Hampshire33,9051.01×
Rhode Island25,5110.94×
Maine24,6460.81×
Delaware20,3500.87×
Washington, District of Columbia18,3290.72×
Montana17,9760.76×
South Dakota16,3150.83×
North Dakota16,0840.92×
Alaska12,6810.7×
Vermont10,6410.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diaper audience
BrandAffinityCategory
Diaper bag6.56×Kids & Family
Infant clothing5.86×Kids & Family
Child2.32×Kids & Family
Infant2.74×Kids & Family
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Baby food5.02×Kids & Family
Sales promotion2.4×Shopping
Food1.65×Food & Beverages
Education2.04×Business & Career
Cloth diaper7.52×Kids & Family
Happiness2.1×Health
Fitness and wellness1.57×Sports
Woman2×Kids & Family
Beverages1.74×Food & Beverages
Infant bodysuit4.74×Kids & Family
Recreation2.18×Travel & Leisure
Gender2.86×Politics & Society
Restaurants1.55×Food & Beverages
Babywearing5.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diaper audience
TraitClusterScore
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.17
CreativityOPEN1.12
Social Media UsageJOY1.05
Convenience OrientationPREMIUM1.03
Pet OwnershipJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Diaper
CountryShare
United States15.9%
Japan9.6%
China5.7%

See Diaper audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Diaper have in United States?

Diaper has an estimated audience of 8,517,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Diaper fans?

75.8% of Diaper fans are female, 24.2% are male, with an average age of 36.6 years.

Which brands do Diaper fans like most?

Diaper fans show strongest brand affinity for Diaper bag (6.56×), Infant clothing (5.86×), and Child (2.32×) over the country average.

Where do Diaper fans live in United States?

Diaper fans in United States are most concentrated in California (reach 1,092,546), Texas (reach 916,819), and Florida (reach 626,339). These three regions account for the largest share of the active audience.

What other brands do Diaper fans also like?

Beyond Diaper itself, the audience over-indexes on Infant clothing (5.86×), Child (2.32×), Infant (2.74×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.