Rascasse Audience Intelligence

Diaper Audience in United States

A data profile of the people who buy, follow and care about Diaper in United States — modelled from more than twelve digital signal sources. Diaper has an estimated audience of 8,517,611 people in United States.

#2610among Topic in United States#125in Kids & Family

The average Diaper fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diaper bag, Infant clothing, Child, with strongest over-indexing on Diaper bag (6.56× the country average).

Demographically, the Diaper audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diaper fan in United States is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diaper profile in United States.

Audience size
8.5M
in United States
Gender
75.8%♀
24.2% male
Age
36.6
average years
Country rank
#4177
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diaper fans

75.8% are female, 24.2% are male, average age 36.6.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Diaper audience in United States
MetricValue
Female75.8%
Male24.2%
Average age36.6
Estimated audience size8,517,611
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Diaper audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3920%
40-4916%
50+16%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Diaper audience comes from United States.

Worldwide audience distribution share by country for Diaper
CountryShare
United States15.9%
Japan9.6%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diaper audience in United States is strongest.

Fig. 05

Top regions by affinity

Diaper fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K1.18×
02Texas~900K1.17×
03Oklahoma~100K1.16×
04West Virginia~50K1.15×
05Louisiana~100K1.13×
06California~1M1.12×
07Indiana~200K1.11×
08Georgia~300K1.09×
09Ohio~300K1.09×
10Kentucky~100K1.09×
11Arkansas~80K1.09×
12Mississippi~80K1.09×
13Iowa~70K1.06×
14Idaho~50K1.06×
15Nebraska~50K1.06×
16Illinois~300K1.05×
17North Carolina~300K1.05×
18Florida~600K1.04×
19Missouri~100K1.04×
20Pennsylvania~300K1.03×
21Alabama~100K1.03×
22New York~500K1.02×
23Arizona~200K1.02×
24Tennessee~200K1.02×
25Wisconsin~100K1.01×
26Connecticut~90K1.01×
27Nevada~80K1.01×
28North Dakota~20K1.01×
29Minnesota~100K1.00×
30New Mexico~40K1.00×
31New Jersey~200K0.99×
32Washington~200K0.99×
33South Dakota~20K0.99×
34Maryland~100K0.98×
35Kansas~70K0.98×
36New Hampshire~30K0.98×
37Rhode Island~30K0.98×
38South Carolina~100K0.97×
39Massachusetts~200K0.96×
40Oregon~90K0.96×
41Virginia~200K0.95×
42Utah~70K0.94×
43Hawaii~30K0.94×
44Delaware~20K0.92×
45Colorado~100K0.89×
46Maine~30K0.85×
47Montana~20K0.83×
48Alaska~20K0.83×
49Vermont~10K0.80×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Diaper, United States
0.72×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diaper audience
#·InterestCategoryAffinity×
01Cloth diaperKids & Family7.52×
02Diaper bagKids & Family6.56×
03Infant clothingKids & Family5.86×
04BabywearingKids & Family5.71×
05Baby foodKids & Family5.02×
06Infant bodysuitKids & Family4.74×
07GenderPolitics & Society2.86×
08InfantKids & Family2.74×
09Sales promotionShopping2.40×
10GiftShopping2.39×
11ChildKids & Family2.32×
12RecreationTravel & Leisure2.18×
13HappinessHealth2.10×
14EducationBusiness & Career2.04×
15WomanKids & Family2.00×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18FoodFood & Beverages1.65×
19Fitness and wellnessSports1.57×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diaper audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.19×
Price SensitivityPREMIUM1.14×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diaper audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TravellingTHRILL0.75×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diaper have in United States?

Diaper has an estimated audience of 8,517,611 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diaper fans?

75.8% of Diaper fans are female, 24.2% are male, with an average age of 36.6 years.

03

Which brands do Diaper fans like most?

Diaper fans show strongest brand affinity for Diaper bag (6.56×), Infant clothing (5.86×), and Child (2.32×) over the country average.

04

Where do Diaper fans live in United States?

Diaper fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Diaper fans also like?

Beyond Diaper itself, the audience over-indexes on Infant clothing (5.86×), Child (2.32×), Infant (2.74×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Diaper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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