Infant clothing Audience in United States

Infant clothing has an estimated audience of 26,622,342 people in United States. 80.5% are female, 19.5% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Baby food, Indeed.com, Child development, Capital One.

The average Infant clothing fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Baby food, Indeed.com, with strongest over-indexing on Google Maps (10.51× the country average). Demographically, the Infant clothing audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Infant clothing fans

Demographic split for Infant clothing audience in United States
MetricValue
Female80.5%
Male19.5%
Average age35.6
Estimated audience size26,622,342

Audience persona

The typical Infant clothing fan in United States is more female, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Infant clothing in United States
RegionReachAffinity
California2,624,8490.9×
Texas2,413,7991.05×
New York1,858,9841.25×
Florida1,690,2320.94×
Georgia1,117,8711.36×
Pennsylvania1,001,9311.12×
North Carolina1,001,4471.25×
Illinois958,7631.08×
New Jersey794,8801.17×
Ohio756,4250.92×
Virginia736,8731.14×
Michigan716,5781.03×
Alabama628,9971.69×
Tennessee575,3981.08×
Louisiana549,0291.6×
Massachusetts515,4500.98×
Maryland514,6041.12×
South Carolina500,2931.25×
Indiana457,8080.94×
Missouri449,7521.05×
Wisconsin446,9861.12×
Washington435,3820.82×
Mississippi418,8601.91×
Arizona375,1990.69×
Kentucky354,4471.06×
Minnesota350,7930.92×
Colorado327,5750.78×
Oklahoma307,6321.04×
Oregon267,4780.88×
Arkansas260,8601.19×
Connecticut258,4680.97×
Nevada205,3410.8×
Kansas194,2690.93×
Iowa187,5550.86×
Utah151,1320.63×
Nebraska123,6780.93×
New Hampshire99,8670.95×
West Virginia96,2500.78×
Hawaii91,1960.8×
Maine87,8720.92×
New Mexico82,9750.62×
Washington, District of Columbia77,0260.96×
Idaho72,4230.54×
Rhode Island70,9070.84×
Delaware68,5800.93×
Montana58,9220.8×
Alaska54,3320.95×
South Dakota48,9750.8×
North Dakota44,7050.82×
Wyoming40,3721.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant clothing audience
BrandAffinityCategory
Google Maps10.51×Internet & Social Media
Baby food17.4×Kids & Family
Indeed.com9.06×Business & Career
Child development16.1×Business & Career
Capital One8.29×Business & Career
Mothercare23.77×Kids & Family
Kendra Scott20.27×Fashion & Accessoires
Khan Academy15.37×Business & Career
Google News10.37×News
Enterprise Rent-A-Car9.14×Cars & Mobility
ICloud13.75×Technology & Electronics
Circle K10.33×Shopping
Apple Store10.17×Shopping
AccuWeather8.16×Home & Garden
Parental leave16.16×Kids & Family
Nicole Kidman10.89×Movies & TV
Wattpad12.91×Internet & Social Media
DuckDuckGo10.42×Internet & Social Media
Jeff Bezos12.7×Business & Career
Rent the Runway18.33×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant clothing audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
Pet OwnershipJOY1.51
Design AffinityPREMIUM1.48
DIY MentalityTHRILL1.44
CreativityOPEN1.33
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Infant clothing
CountryShare
United States25.2%
Japan12.9%
United Kingdom5.5%

See Infant clothing audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Infant clothing have in United States?

Infant clothing has an estimated audience of 26,622,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant clothing fans?

80.5% of Infant clothing fans are female, 19.5% are male, with an average age of 35.6 years.

Which brands do Infant clothing fans like most?

Infant clothing fans show strongest brand affinity for Google Maps (10.51×), Baby food (17.4×), and Indeed.com (9.06×) over the country average.

Where do Infant clothing fans live in United States?

Infant clothing fans in United States are most concentrated in California (reach 2,624,849), Texas (reach 2,413,799), and New York (reach 1,858,984). These three regions account for the largest share of the active audience.

What other brands do Infant clothing fans also like?

Beyond Infant clothing itself, the audience over-indexes on Baby food (17.4×), Indeed.com (9.06×), Child development (16.1×), and Capital One (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.