Rascasse Audience Intelligence

Infant clothing Audience in United States

A data profile of the people who buy, follow and care about Infant clothing in United States — modelled from more than twelve digital signal sources. Infant clothing has an estimated audience of 26,622,342 people in United States.

#765among Topic in United States#35in Kids & Family

The average Infant clothing fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baby food, Child development, Mothercare, with strongest over-indexing on Baby food (20.11× the country average).

Demographically, the Infant clothing audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infant clothing fan in United States is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Baby food.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infant clothing profile in United States.

Audience size
26.6M
in United States
Gender
80.5%♀
19.5% male
Age
35.6
average years
Country rank
#1113
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant clothing fans

80.5% are female, 19.5% are male, average age 35.6.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Infant clothing audience in United States
MetricValue
Female80.5%
Male19.5%
Average age35.6
Estimated audience size26,622,342
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Infant clothing audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4916%
50+13%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Infant clothing audience comes from United States.

Worldwide audience distribution share by country for Infant clothing
CountryShare
United States25.2%
Japan12.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infant clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Infant clothing fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.58×
02Alabama~600K1.48×
03Louisiana~500K1.41×
04Georgia~1M1.25×
05South Carolina~500K1.21×
06New York~1.5M1.16×
07North Carolina~900K1.16×
08Arkansas~200K1.10×
09Maryland~500K1.09×
10New Jersey~700K1.07×
11Delaware~80K1.06×
12Alaska~60K1.06×
13Pennsylvania~900K1.05×
14Virginia~700K1.05×
15Vermont~50K1.03×
16Illinois~900K1.02×
17Tennessee~500K1.02×
18Missouri~400K1.02×
19North Dakota~60K1.02×
20Wisconsin~400K1.01×
21Kentucky~300K1.01×
22South Dakota~60K1.00×
23Maine~90K0.99×
24Massachusetts~500K0.98×
25Oklahoma~300K0.98×
26Connecticut~300K0.98×
27West Virginia~100K0.98×
28Washington, District of Columbia~80K0.98×
29Montana~70K0.98×
30Texas~2M0.97×
31Michigan~700K0.97×
32New Hampshire~100K0.97×
33Rhode Island~80K0.97×
34Kansas~200K0.96×
35Hawaii~100K0.96×
36Nebraska~100K0.95×
37Indiana~500K0.93×
38Florida~1.5M0.91×
39Iowa~200K0.91×
40Idaho~100K0.91×
41Minnesota~300K0.90×
42Ohio~700K0.89×
43Oregon~300K0.89×
44New Mexico~100K0.89×
45Nevada~200K0.87×
46California~2.5M0.84×
47Washington~400K0.83×
48Colorado~300K0.83×
49Utah~200K0.83×
50Arizona~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Infant clothing, United States
0.78×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infant clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infant clothing audience
#·InterestCategoryAffinity×
01MothercareKids & Family23.96×
02Child developmentBusiness & Career21.33×
03Parental leaveKids & Family21.03×
04Baby foodKids & Family20.11×
05SwaddlingKids & Family13.90×
06My Little PonyKids & Family13.12×
07Baby transportKids & Family10.85×
08BassinetKids & Family9.49×
09Child safety seatKids & Family8.92×
10Educational toyKids & Family8.47×
11Breast pumpKids & Family8.38×
12BreastfeedingKids & Family7.65×
13Early childhood educationBusiness & Career7.10×
14KindergartenKids & Family6.15×
15DiaperKids & Family5.86×
16PreschoolKids & Family5.81×
17MilkFood & Beverages3.74×
18Do it yourself (DIY)Home & Garden2.39×
19Old NavyFashion & Accessoires1.97×
20ToysGames1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant clothing audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
IndulgenceJOY1.95×
Luxury OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant clothing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.80×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infant clothing have in United States?

Infant clothing has an estimated audience of 26,622,342 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infant clothing fans?

80.5% of Infant clothing fans are female, 19.5% are male, with an average age of 35.6 years.

03

Which brands do Infant clothing fans like most?

Infant clothing fans show strongest brand affinity for Baby food (20.11×), Child development (21.33×), and Mothercare (23.96×) over the country average.

04

Where do Infant clothing fans live in United States?

Infant clothing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Infant clothing fans also like?

Beyond Infant clothing itself, the audience over-indexes on Child development (21.33×), Mothercare (23.96×), Parental leave (21.03×), and Kindergarten (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Infant clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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