Rascasse Audience Intelligence

Breast pump Audience in United States

A data profile of the people who buy, follow and care about Breast pump in United States — modelled from more than twelve digital signal sources. Breast pump has an estimated audience of 4,043,878 people in United States.

#4292among Topic in United States#208in Kids & Family

The average Breast pump fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diaper bag, Infant clothing, Babywearing, with strongest over-indexing on Diaper bag (9.99× the country average).

Demographically, the Breast pump audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breast pump fan in United States is more female, around 31.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breast pump profile in United States.

Audience size
4M
in United States
Gender
90.1%♀
9.9% male
Age
31.0
average years
Country rank
#7980
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breast pump fans

90.1% are female, 9.9% are male, average age 31.0.

Fig. 02

Gender split

90.1%
Female
9.9%
Male
Demographic split for Breast pump audience in United States
MetricValue
Female90.1%
Male9.9%
Average age31.0
Estimated audience size4,043,878
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Breast pump audience in United States
Age bracketShare%
16-1930%
20-2938%
30-3919%
40-497%
50+6%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Breast pump audience comes from United States.

Worldwide audience distribution share by country for Breast pump
CountryShare
Japan19.2%
United States13.4%
Indonesia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breast pump audience in United States is strongest.

Fig. 05

Top regions by affinity

Breast pump fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.34×
02Arkansas~40K1.34×
03Oklahoma~60K1.26×
04Alaska~10K1.26×
05Alabama~70K1.24×
06Kansas~40K1.21×
07North Dakota~10K1.19×
08Louisiana~60K1.18×
09West Virginia~20K1.17×
10Texas~400K1.15×
11Kentucky~60K1.15×
12South Dakota~10K1.15×
13Missouri~70K1.13×
14Nebraska~20K1.12×
15Idaho~20K1.12×
16Tennessee~90K1.10×
17Montana~10K1.09×
18Georgia~100K1.07×
19Indiana~80K1.07×
20Utah~40K1.07×
21Iowa~40K1.06×
22South Carolina~60K1.05×
23North Carolina~100K1.04×
24Michigan~100K1.01×
25Ohio~100K1.00×
26Washington~80K0.99×
27New Mexico~20K0.99×
28Wyoming~6K0.95×
29California~400K0.94×
30Minnesota~50K0.94×
31Arizona~80K0.93×
32Wisconsin~60K0.92×
33Virginia~90K0.91×
34Colorado~60K0.91×
35Hawaii~20K0.91×
36Pennsylvania~100K0.90×
37Illinois~100K0.90×
38Nevada~30K0.89×
39Maryland~60K0.87×
40Connecticut~30K0.86×
41New Jersey~90K0.85×
42Maine~10K0.85×
43Oregon~40K0.83×
44New Hampshire~10K0.83×
45Delaware~9K0.83×
46Florida~200K0.82×
47New York~200K0.79×
48Rhode Island~10K0.77×
49Massachusetts~60K0.75×
50Washington, District of Columbia~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Breast pump, United States
0.62×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breast pump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breast pump audience
#·InterestCategoryAffinity×
01Nursing braFashion & Accessoires19.36×
02Nutrition and pregnancyHealth18.01×
03Hello BabyKids & Family15.25×
04BabywearingKids & Family12.71×
05Natural childbirthKids & Family12.50×
06Maternity clothingFashion & Accessoires12.03×
07Cloth diaperKids & Family11.15×
08MothercareKids & Family10.69×
09Diaper bagKids & Family9.99×
10Baby transportKids & Family9.99×
11Baby monitorKids & Family8.53×
12Infant clothingKids & Family8.38×
13Infant bedHome & Garden7.74×
14Baby foodKids & Family7.39×
15Infant bodysuitKids & Family7.02×
16InfantKids & Family2.74×
17Sales promotionShopping2.43×
18GiftShopping2.39×
19ChildKids & Family2.32×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breast pump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breast pump audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.37×
Family OrientationCONSERVATISM1.28×
ExtroversionTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breast pump audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
TraditionCONSERVATISM0.65×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breast pump have in United States?

Breast pump has an estimated audience of 4,043,878 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Breast pump fans?

90.1% of Breast pump fans are female, 9.9% are male, with an average age of 31.0 years.

03

Which brands do Breast pump fans like most?

Breast pump fans show strongest brand affinity for Diaper bag (9.99×), Infant clothing (8.38×), and Babywearing (12.71×) over the country average.

04

Where do Breast pump fans live in United States?

Breast pump fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Breast pump fans also like?

Beyond Breast pump itself, the audience over-indexes on Infant clothing (8.38×), Babywearing (12.71×), Baby food (7.39×), and Cloth diaper (11.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Breast pump audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breast pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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