Breast pump Audience in United States

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Breast pump has an estimated audience of 4,043,878 people in United States. 90.1% are female, 9.9% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Infant clothing, Babywearing, Baby food, Cloth diaper.

The average Breast pump fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Infant clothing, Babywearing, with strongest over-indexing on Diaper bag (9.99× the country average). Demographically, the Breast pump audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Breast pump fans

Demographic split for Breast pump audience in United States
MetricValue
Female90.1%
Male9.9%
Average age31.0
Estimated audience size4,043,878

Audience persona

The typical Breast pump fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Breast pump in United States
RegionReachAffinity
California450,2751.01×
Texas424,5151.22×
Florida233,2800.85×
New York193,5770.86×
Georgia139,8951.12×
North Carolina130,7901.07×
Ohio130,7461.05×
Pennsylvania127,5900.94×
Illinois125,0820.93×
Michigan109,8341.04×
Virginia93,2740.95×
New Jersey92,5810.9×
Tennessee92,2341.14×
Washington83,9201.03×
Indiana81,0881.1×
Arizona79,9510.97×
Missouri75,2271.15×
Alabama70,9031.26×
South Carolina64,9101.07×
Maryland63,4870.91×
Louisiana63,3231.21×
Massachusetts61,9230.78×
Colorado60,2790.95×
Kentucky59,7181.18×
Oklahoma57,6911.28×
Wisconsin55,5870.91×
Minnesota55,2550.95×
Arkansas44,3811.33×
Mississippi43,2821.3×
Utah39,2471.08×
Oregon39,2140.85×
Kansas37,6741.18×
Nevada36,0390.92×
Connecticut35,3300.87×
Iowa34,3211.03×
Idaho22,7411.12×
Nebraska22,0921.09×
West Virginia21,3311.13×
New Mexico18,8300.93×
Hawaii15,9360.92×
New Hampshire12,5210.79×
Maine11,5180.8×
Montana11,4651.02×
South Dakota10,1701.09×
Rhode Island9,2200.72×
North Dakota8,9291.07×
Alaska8,6731×
Delaware8,5810.77×
Washington, District of Columbia6,9700.57×
Wyoming5,3080.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breast pump audience
BrandAffinityCategory
Diaper bag9.99×Kids & Family
Infant clothing8.38×Kids & Family
Babywearing12.71×Kids & Family
Baby food7.39×Kids & Family
Cloth diaper11.15×Kids & Family
Mothercare10.69×Kids & Family
Nursing bra19.36×Fashion & Accessoires
Infant bodysuit7.02×Kids & Family
Child2.32×Kids & Family
Maternity clothing12.03×Fashion & Accessoires
Infant2.74×Kids & Family
Nutrition and pregnancy18.01×Health
Infant bed7.74×Home & Garden
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Sales promotion2.43×Shopping
Baby monitor8.53×Kids & Family
Baby transport9.99×Kids & Family
Natural childbirth12.5×Kids & Family
Pregnancy3.4×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breast pump audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
SustainabilityBALANCE1.57
Design AffinityPREMIUM1.29
CreativityOPEN1.25
DIY MentalityTHRILL1.23
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Breast pump
CountryShare
Japan19.2%
United States13.4%
Indonesia3.7%

See Breast pump audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Breast pump have in United States?

Breast pump has an estimated audience of 4,043,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Breast pump fans?

90.1% of Breast pump fans are female, 9.9% are male, with an average age of 31.0 years.

Which brands do Breast pump fans like most?

Breast pump fans show strongest brand affinity for Diaper bag (9.99×), Infant clothing (8.38×), and Babywearing (12.71×) over the country average.

Where do Breast pump fans live in United States?

Breast pump fans in United States are most concentrated in California (reach 450,275), Texas (reach 424,515), and Florida (reach 233,280). These three regions account for the largest share of the active audience.

What other brands do Breast pump fans also like?

Beyond Breast pump itself, the audience over-indexes on Infant clothing (8.38×), Babywearing (12.71×), Baby food (7.39×), and Cloth diaper (11.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breast pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.