Breast pump Audience in Germany
Breast pump has an estimated audience of 885,219 people in Germany. 87.3% are female, 12.7% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Infant bed, Baby bottle, Diaper bag, Pre-kindergarten, Infant bodysuit.
The average Breast pump fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Infant bed, Baby bottle, Diaper bag, with strongest over-indexing on Infant bed (13.96× the country average). Demographically, the Breast pump audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Breast pump fans
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 32.4 |
| Estimated audience size | 885,219 |
Audience persona
The typical Breast pump fan in Germany is more female, around 32.4 years old, with strong Family Orientation tendencies and a notable affinity for Infant bed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,961 | 0.89× |
| Bayern | 163,703 | 1.15× |
| Hessen | 121,427 | 1.8× |
| Baden-Württemberg | 121,030 | 1× |
| Berlin | 70,853 | 1.79× |
| Niedersachsen | 57,592 | 0.67× |
| Rheinland-Pfalz | 47,446 | 1.07× |
| Sachsen | 29,288 | 0.67× |
| Schleswig-Holstein | 26,396 | 0.83× |
| Hamburg | 24,912 | 1.25× |
| Brandenburg | 22,393 | 0.82× |
| Sachsen-Anhalt | 17,379 | 0.76× |
| Thüringen | 14,403 | 0.64× |
| Bremen | 10,547 | 1.39× |
| Saarland | 8,524 | 0.78× |
| Mecklenburg-Vorpommern | 8,202 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bed | 13.96× | Home & Garden |
| Baby bottle | 16.23× | Kids & Family |
| Diaper bag | 12.34× | Kids & Family |
| Pre-kindergarten | 9.14× | Kids & Family |
| Infant bodysuit | 10.06× | Kids & Family |
| Birth | 14.3× | Kids & Family |
| Pacifier | 13.92× | Kids & Family |
| Baby monitor | 13.48× | Kids & Family |
| Powdered milk | 14.35× | Kids & Family |
| Baby food | 6.88× | Kids & Family |
| Baby Walz | 11.55× | Kids & Family |
| Toddler | 5.98× | Kids & Family |
| Romper suit | 14.13× | Fashion & Accessoires |
| Bassinet | 13.04× | Kids & Family |
| Baby powder | 9.7× | Kids & Family |
| Infant clothing | 6.96× | Kids & Family |
| Prenatal care | 14.76× | Kids & Family |
| Parental leave | 8.36× | Kids & Family |
| Baby transport | 9.61× | Kids & Family |
| American English | 6.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.65 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Creativity | OPEN | 1.5 |
| Design Affinity | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.2% |
| United States | 13.4% |
| Indonesia | 3.7% |
See Breast pump audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Breast pump have in Germany?
Breast pump has an estimated audience of 885,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breast pump fans?
87.3% of Breast pump fans are female, 12.7% are male, with an average age of 32.4 years.
Which brands do Breast pump fans like most?
Breast pump fans show strongest brand affinity for Infant bed (13.96×), Baby bottle (16.23×), and Diaper bag (12.34×) over the country average.
Where do Breast pump fans live in Germany?
Breast pump fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,961), Bayern (reach 163,703), and Hessen (reach 121,427). These three regions account for the largest share of the active audience.
What other brands do Breast pump fans also like?
Beyond Breast pump itself, the audience over-indexes on Baby bottle (16.23×), Diaper bag (12.34×), Pre-kindergarten (9.14×), and Infant bodysuit (10.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breast pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.