Rascasse Audience Intelligence

Breast pump Audience in Germany

A data profile of the people who buy, follow and care about Breast pump in Germany — modelled from more than twelve digital signal sources. Breast pump has an estimated audience of 885,219 people in Germany.

#3403among Topic in Germany#187in Kids & Family

The average Breast pump fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Infant bed, Baby bottle, Diaper bag, with strongest over-indexing on Infant bed (13.96× the country average).

Demographically, the Breast pump audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breast pump fan in Germany is more female, around 32.4 years old, with strong Family Orientation tendencies and a notable affinity for Infant bed.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breast pump profile in Germany.

Audience size
885K
in Germany
Gender
87.3%♀
12.7% male
Age
32.4
average years
Country rank
#7229
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breast pump fans

87.3% are female, 12.7% are male, average age 32.4.

Fig. 02

Gender split

87.3%
Female
12.7%
Male
Demographic split for Breast pump audience in Germany
MetricValue
Female87.3%
Male12.7%
Average age32.4
Estimated audience size885,219
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Breast pump audience in Germany
Age bracketShare%
16-1919%
20-2944%
30-3925%
40-498%
50+4%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Breast pump audience comes from Germany.

Worldwide audience distribution share by country for Breast pump
CountryShare
Japan19.2%
United States13.4%
Indonesia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breast pump audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breast pump fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.60×
02Hessen~100K1.57×
03Bremen~9K1.23×
04Hamburg~20K1.15×
05Bayern~200K1.08×
06Rheinland-Pfalz~50K1.06×
07Saarland~10K1.01×
08Baden-Württemberg~100K0.97×
09Mecklenburg-Vorpommern~20K0.94×
10Thüringen~20K0.93×
11Schleswig-Holstein~30K0.91×
12Sachsen-Anhalt~20K0.91×
13Brandenburg~20K0.90×
14Nordrhein-Westfalen~200K0.85×
15Sachsen~30K0.79×
16Niedersachsen~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Breast pump, Germany
0.77×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breast pump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breast pump audience
#·InterestCategoryAffinity×
01Baby bottleKids & Family16.23×
02Prenatal careKids & Family14.76×
03Powdered milkKids & Family14.35×
04BirthKids & Family14.30×
05Romper suitFashion & Accessoires14.13×
06Infant bedHome & Garden13.96×
07PacifierKids & Family13.92×
08Baby monitorKids & Family13.48×
09BassinetKids & Family13.04×
10Diaper bagKids & Family12.34×
11Baby WalzKids & Family11.55×
12Infant bodysuitKids & Family10.06×
13Baby powderKids & Family9.70×
14Baby transportKids & Family9.61×
15Pre-kindergartenKids & Family9.14×
16Parental leaveKids & Family8.36×
17Infant clothingKids & Family6.96×
18Baby foodKids & Family6.88×
19American EnglishBusiness & Career6.11×
20ToddlerKids & Family5.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breast pump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breast pump audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.92×
Design AffinityPREMIUM1.48×
SustainabilityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breast pump audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Risk AppetiteTHRILL0.48×
SpiritualityBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breast pump have in Germany?

Breast pump has an estimated audience of 885,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Breast pump fans?

87.3% of Breast pump fans are female, 12.7% are male, with an average age of 32.4 years.

03

Which brands do Breast pump fans like most?

Breast pump fans show strongest brand affinity for Infant bed (13.96×), Baby bottle (16.23×), and Diaper bag (12.34×) over the country average.

04

Where do Breast pump fans live in Germany?

Breast pump fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Breast pump fans also like?

Beyond Breast pump itself, the audience over-indexes on Baby bottle (16.23×), Diaper bag (12.34×), Pre-kindergarten (9.14×), and Infant bodysuit (10.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Breast pump audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breast pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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