Prenatal care Audience in Germany
Prenatal care has an estimated audience of 1,184,965 people in Germany. 79.6% are female, 20.4% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Romper suit, Bassinet, Baby transport, Parental leave.
The average Prenatal care fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Romper suit, Bassinet, with strongest over-indexing on Real property (14.21× the country average). Demographically, the Prenatal care audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Prenatal care fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 34.1 |
| Estimated audience size | 1,184,965 |
Audience persona
The typical Prenatal care fan in Germany is more female, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 292,749 | 1.13× |
| Bayern | 245,807 | 1.29× |
| Baden-Württemberg | 157,548 | 0.97× |
| Niedersachsen | 123,366 | 1.07× |
| Hessen | 92,969 | 1.03× |
| Berlin | 69,157 | 1.31× |
| Rheinland-Pfalz | 51,674 | 0.87× |
| Sachsen | 44,330 | 0.76× |
| Schleswig-Holstein | 36,153 | 0.85× |
| Hamburg | 35,275 | 1.32× |
| Brandenburg | 25,383 | 0.69× |
| Sachsen-Anhalt | 23,582 | 0.77× |
| Thüringen | 23,499 | 0.78× |
| Saarland | 17,293 | 1.19× |
| Mecklenburg-Vorpommern | 14,050 | 0.62× |
| Bremen | 13,707 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 14.21× | Home & Garden |
| Romper suit | 21.67× | Fashion & Accessoires |
| Bassinet | 21.39× | Kids & Family |
| Baby transport | 12.05× | Kids & Family |
| Parental leave | 9.32× | Kids & Family |
| Child care | 7.11× | Kids & Family |
| Baby food | 5.78× | Kids & Family |
| Mothercare | 10.07× | Kids & Family |
| Diaper | 10.1× | Kids & Family |
| Breast pump | 14.81× | Kids & Family |
| Remittance | 24.1× | Business & Career |
| Swaddling | 30.54× | Kids & Family |
| Pampers | 7.06× | Kids & Family |
| Children's clothing | 4.64× | Fashion & Accessoires |
| Western Union | 5.41× | Business & Career |
| Ernsting's family | 4.87× | Shopping |
| vertbaudet | 9.29× | Fashion & Accessoires |
| Breastfeeding | 7.6× | Kids & Family |
| Powdered milk | 8.75× | Kids & Family |
| Do it yourself (DIY) | 2.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.95 |
| Creativity | OPEN | 1.7 |
| LGBTQ+ Identity | OPEN | 1.6 |
| DIY Mentality | THRILL | 1.57 |
| Design Affinity | PREMIUM | 1.57 |
| Pet Ownership | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Germany | 9.7% |
| Brazil | 9.0% |
See Prenatal care audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Prenatal care have in Germany?
Prenatal care has an estimated audience of 1,184,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prenatal care fans?
79.6% of Prenatal care fans are female, 20.4% are male, with an average age of 34.1 years.
Which brands do Prenatal care fans like most?
Prenatal care fans show strongest brand affinity for Real property (14.21×), Romper suit (21.67×), and Bassinet (21.39×) over the country average.
Where do Prenatal care fans live in Germany?
Prenatal care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 292,749), Bayern (reach 245,807), and Baden-Württemberg (reach 157,548). These three regions account for the largest share of the active audience.
What other brands do Prenatal care fans also like?
Beyond Prenatal care itself, the audience over-indexes on Romper suit (21.67×), Bassinet (21.39×), Baby transport (12.05×), and Parental leave (9.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prenatal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.