Rascasse Audience Intelligence

Prenatal care Audience in Germany

A data profile of the people who buy, follow and care about Prenatal care in Germany — modelled from more than twelve digital signal sources. Prenatal care has an estimated audience of 1,184,965 people in Germany.

#2810among Topic in Germany#148in Kids & Family

The average Prenatal care fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Romper suit, Bassinet, Powdered milk, with strongest over-indexing on Romper suit (27.47× the country average).

Demographically, the Prenatal care audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prenatal care fan in Germany is more female, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Romper suit.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prenatal care profile in Germany.

Audience size
1.2M
in Germany
Gender
79.6%♀
20.4% male
Age
34.1
average years
Country rank
#5581
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prenatal care fans

79.6% are female, 20.4% are male, average age 34.1.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Prenatal care audience in Germany
MetricValue
Female79.6%
Male20.4%
Average age34.1
Estimated audience size1,184,965
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Prenatal care audience in Germany
Age bracketShare%
16-1925%
20-2928%
30-3925%
40-4915%
50+7%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Prenatal care audience comes from Germany.

Worldwide audience distribution share by country for Prenatal care
CountryShare
United States27.2%
Germany9.7%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prenatal care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prenatal care fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.19×
02Bremen~10K1.14×
03Berlin~60K1.13×
04Hamburg~30K1.13×
05Nordrhein-Westfalen~300K1.07×
06Saarland~20K1.07×
07Niedersachsen~100K1.01×
08Hessen~90K1.00×
09Baden-Württemberg~200K0.98×
10Rheinland-Pfalz~60K0.94×
11Sachsen-Anhalt~30K0.94×
12Mecklenburg-Vorpommern~20K0.94×
13Schleswig-Holstein~40K0.93×
14Thüringen~30K0.93×
15Brandenburg~30K0.90×
16Sachsen~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Prenatal care, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prenatal care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prenatal care audience
#·InterestCategoryAffinity×
01SwaddlingKids & Family28.09×
02Romper suitFashion & Accessoires27.47×
03BassinetKids & Family26.67×
04Powdered milkKids & Family26.44×
05Breast pumpKids & Family14.76×
06Child safety seatKids & Family14.41×
07DiaperKids & Family12.31×
08Baby transportKids & Family12.26×
09Maite KellyMusic & Radio10.91×
10vertbaudetFashion & Accessoires9.81×
11Isabel MarantFashion & Accessoires9.75×
12Parental leaveKids & Family9.09×
13Peppa PigKids & Family8.36×
14Child careKids & Family7.69×
15Children's literatureLiterature5.72×
16Picture bookLiterature5.24×
17Baby foodKids & Family5.14×
18Child developmentBusiness & Career4.93×
19Children's clothingFashion & Accessoires4.72×
20Ernsting's familyShopping4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prenatal care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prenatal care audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.30×
Design AffinityPREMIUM2.02×
CreativityOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prenatal care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Social Media UsageJOY0.84×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prenatal care have in Germany?

Prenatal care has an estimated audience of 1,184,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prenatal care fans?

79.6% of Prenatal care fans are female, 20.4% are male, with an average age of 34.1 years.

03

Which brands do Prenatal care fans like most?

Prenatal care fans show strongest brand affinity for Romper suit (27.47×), Bassinet (26.67×), and Powdered milk (26.44×) over the country average.

04

Where do Prenatal care fans live in Germany?

Prenatal care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Prenatal care fans also like?

Beyond Prenatal care itself, the audience over-indexes on Bassinet (26.67×), Powdered milk (26.44×), Child safety seat (14.41×), and Baby transport (12.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Prenatal care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prenatal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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