vertbaudet Target Market in Germany
A data profile of the people who buy, follow and care about vertbaudet in Germany — modelled from more than twelve digital signal sources. vertbaudet has an estimated audience of 1,609,028 people in Germany.
The average vertbaudet fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ernsting's family, Infant bodysuit, BabyOne, with strongest over-indexing on Ernsting's family (12.45× the country average).
Demographically, the vertbaudet audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical vertbaudet fan in Germany is more female, around 32.4 years old, with strong Family Orientation tendencies and a notable affinity for Ernsting's family.
At a glance
The key figures that characterise the vertbaudet profile in Germany.
Search interest · 12-month trend
Customer demographics of vertbaudet
92.1% are female, 7.9% are male, average age 32.4.
Gender split
| Metric | Value |
|---|---|
| Female | 92.1% |
| Male | 7.9% |
| Average age | 32.4 |
| Estimated audience size | 1,609,028 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 7% | |
| 50+ | 4% |
Geography
Where the vertbaudet audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~300K | 1.24× | |
| 02 | Rheinland-Pfalz | ~100K | 1.24× | |
| 03 | Thüringen | ~50K | 1.23× | |
| 04 | Bayern | ~300K | 1.21× | |
| 05 | Niedersachsen | ~200K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~30K | 1.07× | |
| 07 | Sachsen | ~80K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~400K | 1.04× | |
| 09 | Brandenburg | ~50K | 1.01× | |
| 10 | Saarland | ~20K | 1.01× | |
| 11 | Sachsen-Anhalt | ~40K | 0.98× | |
| 12 | Schleswig-Holstein | ~50K | 0.90× | |
| 13 | Hessen | ~100K | 0.87× | |
| 14 | Hamburg | ~30K | 0.75× | |
| 15 | Bremen | ~9K | 0.67× | |
| 16 | Berlin | ~50K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the vertbaudet audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eenadu | News | 42.67× | ||
| 02 | JAKO-O | Kids & Family | 24.73× | ||
| 03 | Sigikid | Kids & Family | 22.96× | ||
| 04 | Baby toys | Kids & Family | 18.13× | ||
| 05 | BabyOne | Kids & Family | 16.96× | ||
| 06 | Babywalz | Kids & Family | 15.62× | ||
| 07 | Infant bodysuit | Kids & Family | 13.98× | ||
| 08 | Diaper bag | Kids & Family | 13.93× | ||
| 09 | Babywearing | Kids & Family | 13.14× | ||
| 10 | Infant bed | Home & Garden | 13.02× | ||
| 11 | myToys | Shopping | 12.82× | ||
| 12 | Ernsting's family | Shopping | 12.45× | ||
| 13 | Bassinet | Kids & Family | 11.76× | ||
| 14 | Child safety seat | Kids & Family | 11.10× | ||
| 15 | Diaper | Kids & Family | 10.00× | ||
| 16 | Parental leave | Kids & Family | 9.57× | ||
| 17 | Baby food | Kids & Family | 9.56× | ||
| 18 | American English | Business & Career | 7.57× | ||
| 19 | Developmental psychology | Health | 7.11× | ||
| 20 | C&A | Shopping | 5.56× |
Personality of the vertbaudet audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.16× | |
| Creativity | OPEN | 1.91× | |
| Design Affinity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Early Adopter Mentality | POWER | 0.44× | |
| Career Orientation | POWER | 0.57× |
Frequently asked questions
Who is vertbaudet's target market in Germany?
vertbaudet's target market in Germany covers an estimated 1,609,028 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of vertbaudet customers?
92.1% of the vertbaudet audience are female, 7.9% are male, with an average age of 32.4 years.
Which brands do vertbaudet fans like most?
vertbaudet fans show strongest brand affinity for Ernsting's family (12.45×), Infant bodysuit (13.98×), and BabyOne (16.96×) over the country average.
Where do vertbaudet fans live in Germany?
vertbaudet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do vertbaudet fans also like?
Beyond vertbaudet itself, the audience over-indexes on Infant bodysuit (13.98×), BabyOne (16.96×), Baby food (9.56×), and Babywalz (15.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for vertbaudet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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