vertbaudet Audience in Germany

vertbaudet has an estimated audience of 1,619,837 people in Germany. 92.1% are female, 7.9% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, Infant bodysuit, BabyOne, Baby food, Babywalz.
The average vertbaudet fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, Infant bodysuit, BabyOne, with strongest over-indexing on Ernsting's family (12.45× the country average). Demographically, the vertbaudet audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion
Demographics of vertbaudet fans
| Metric | Value |
|---|---|
| Female | 92.1% |
| Male | 7.9% |
| Average age | 32.4 |
| Estimated audience size | 1,619,837 |
Audience persona
The typical vertbaudet fan in Germany is more female, around 32.4 years old, with strong Creativity tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,453 | 1.07× |
| Bayern | 306,321 | 1.18× |
| Baden-Württemberg | 281,184 | 1.27× |
| Niedersachsen | 169,856 | 1.08× |
| Hessen | 108,434 | 0.88× |
| Rheinland-Pfalz | 97,012 | 1.2× |
| Sachsen | 84,140 | 1.06× |
| Schleswig-Holstein | 52,476 | 0.9× |
| Brandenburg | 51,976 | 1.03× |
| Berlin | 50,179 | 0.69× |
| Thüringen | 48,526 | 1.18× |
| Sachsen-Anhalt | 42,859 | 1.02× |
| Mecklenburg-Vorpommern | 34,806 | 1.13× |
| Hamburg | 28,201 | 0.77× |
| Saarland | 18,880 | 0.95× |
| Bremen | 8,228 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 12.45× | Shopping |
| Infant bodysuit | 13.98× | Kids & Family |
| BabyOne | 16.96× | Kids & Family |
| Baby food | 9.56× | Kids & Family |
| Babywalz | 15.62× | Kids & Family |
| Diaper bag | 13.93× | Kids & Family |
| Babywearing | 13.14× | Kids & Family |
| Infant bed | 13.02× | Home & Garden |
| Child safety seat | 11.1× | Kids & Family |
| Baby toys | 18.13× | Kids & Family |
| American English | 7.57× | Business & Career |
| Parental leave | 9.57× | Kids & Family |
| C&A | 5.56× | Shopping |
| JAKO-O | 24.73× | Kids & Family |
| Eenadu | 42.67× | News |
| Developmental psychology | 7.11× | Health |
| Sigikid | 22.96× | Kids & Family |
| Bassinet | 11.76× | Kids & Family |
| Diaper | 10× | Kids & Family |
| myToys | 12.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.58 |
| DIY Mentality | THRILL | 1.57 |
| Family Orientation | CONSERVATISM | 1.52 |
| Design Affinity | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 59.0% |
| Germany | 17.6% |
| Spain | 7.0% |
See vertbaudet audiences in other countries
More Children's fashion audiences in Germany
- Zara Kids (1,178,407)
- Petit Bateau (689,184)
- Thomas & Friends (116,420)
- Abercrombie kids (78,481)
- Småfolk (47,582)
Frequently asked questions
How many fans does vertbaudet have in Germany?
vertbaudet has an estimated audience of 1,619,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of vertbaudet fans?
92.1% of vertbaudet fans are female, 7.9% are male, with an average age of 32.4 years.
Which brands do vertbaudet fans like most?
vertbaudet fans show strongest brand affinity for Ernsting's family (12.45×), Infant bodysuit (13.98×), and BabyOne (16.96×) over the country average.
Where do vertbaudet fans live in Germany?
vertbaudet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,453), Bayern (reach 306,321), and Baden-Württemberg (reach 281,184). These three regions account for the largest share of the active audience.
What other brands do vertbaudet fans also like?
Beyond vertbaudet itself, the audience over-indexes on Infant bodysuit (13.98×), BabyOne (16.96×), Baby food (9.56×), and Babywalz (15.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for vertbaudet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.