vertbaudet Audience in Germany

vertbaudet logo

vertbaudet has an estimated audience of 1,619,837 people in Germany. 92.1% are female, 7.9% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, Infant bodysuit, BabyOne, Baby food, Babywalz.

The average vertbaudet fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, Infant bodysuit, BabyOne, with strongest over-indexing on Ernsting's family (12.45× the country average). Demographically, the vertbaudet audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of vertbaudet fans

Demographic split for vertbaudet audience in Germany
MetricValue
Female92.1%
Male7.9%
Average age32.4
Estimated audience size1,619,837

Audience persona

The typical vertbaudet fan in Germany is more female, around 32.4 years old, with strong Creativity tendencies and a notable affinity for Ernsting's family.

Top regions in Germany

Top regions ranked by reach for vertbaudet in Germany
RegionReachAffinity
Nordrhein-Westfalen380,4531.07×
Bayern306,3211.18×
Baden-Württemberg281,1841.27×
Niedersachsen169,8561.08×
Hessen108,4340.88×
Rheinland-Pfalz97,0121.2×
Sachsen84,1401.06×
Schleswig-Holstein52,4760.9×
Brandenburg51,9761.03×
Berlin50,1790.69×
Thüringen48,5261.18×
Sachsen-Anhalt42,8591.02×
Mecklenburg-Vorpommern34,8061.13×
Hamburg28,2010.77×
Saarland18,8800.95×
Bremen8,2280.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for vertbaudet audience
BrandAffinityCategory
Ernsting's family12.45×Shopping
Infant bodysuit13.98×Kids & Family
BabyOne16.96×Kids & Family
Baby food9.56×Kids & Family
Babywalz15.62×Kids & Family
Diaper bag13.93×Kids & Family
Babywearing13.14×Kids & Family
Infant bed13.02×Home & Garden
Child safety seat11.1×Kids & Family
Baby toys18.13×Kids & Family
American English7.57×Business & Career
Parental leave9.57×Kids & Family
C&A5.56×Shopping
JAKO-O24.73×Kids & Family
Eenadu42.67×News
Developmental psychology7.11×Health
Sigikid22.96×Kids & Family
Bassinet11.76×Kids & Family
Diaper10×Kids & Family
myToys12.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by vertbaudet audience
TraitClusterScore
CreativityOPEN1.58
DIY MentalityTHRILL1.57
Family OrientationCONSERVATISM1.52
Design AffinityPREMIUM1.43
Healthy LifestyleBALANCE1.26
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for vertbaudet
CountryShare
France59.0%
Germany17.6%
Spain7.0%

See vertbaudet audiences in other countries

More Children's fashion audiences in Germany

Frequently asked questions

How many fans does vertbaudet have in Germany?

vertbaudet has an estimated audience of 1,619,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of vertbaudet fans?

92.1% of vertbaudet fans are female, 7.9% are male, with an average age of 32.4 years.

Which brands do vertbaudet fans like most?

vertbaudet fans show strongest brand affinity for Ernsting's family (12.45×), Infant bodysuit (13.98×), and BabyOne (16.96×) over the country average.

Where do vertbaudet fans live in Germany?

vertbaudet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,453), Bayern (reach 306,321), and Baden-Württemberg (reach 281,184). These three regions account for the largest share of the active audience.

What other brands do vertbaudet fans also like?

Beyond vertbaudet itself, the audience over-indexes on Infant bodysuit (13.98×), BabyOne (16.96×), Baby food (9.56×), and Babywalz (15.62×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for vertbaudet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.