Baby toys Audience in Germany
A data profile of the people who buy, follow and care about Baby toys in Germany — modelled from more than twelve digital signal sources. Baby toys has an estimated audience of 1,162,011 people in Germany.
The average Baby toys fan in Germany is 33.1 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.
Top brand affinities include Haba, Smyths Toys Superstores, The Pacifier, with strongest over-indexing on Haba (109.49× the country average).
Demographically, the Baby toys audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Baby toys fan in Germany is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Haba.
At a glance
The key figures that characterise the Baby toys profile in Germany.
Search interest · 12-month trend
Demographics of Baby toys fans
84.8% are female, 15.2% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 84.8% |
| Male | 15.2% |
| Average age | 33.1 |
| Estimated audience size | 1,162,011 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 36% | |
| 30-39 | 23% | |
| 40-49 | 10% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Baby toys audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 10.2% |
| Germany | 5.5% |
Geography
Where the Baby toys audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 7.16× | |
| 02 | Berlin | ~100K | 1.93× | |
| 03 | Bayern | ~300K | 1.48× | |
| 04 | Rheinland-Pfalz | ~70K | 1.22× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.02× | |
| 06 | Bremen | ~7K | 0.67× | |
| 07 | Saarland | ~9K | 0.64× | |
| 08 | Hamburg | ~10K | 0.52× | |
| 09 | Sachsen | ~30K | 0.51× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.49× | |
| 11 | Sachsen-Anhalt | ~10K | 0.45× | |
| 12 | Thüringen | ~10K | 0.45× | |
| 13 | Brandenburg | ~20K | 0.43× | |
| 14 | Schleswig-Holstein | ~20K | 0.39× | |
| 15 | Baden-Württemberg | ~50K | 0.34× | |
| 16 | Niedersachsen | ~40K | 0.32× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Baby toys audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watch What Happens: Live | Movies & TV | 169.05× | ||
| 02 | Peg + Cat | Movies & TV | 130.16× | ||
| 03 | The Pacifier | Movies & TV | 122.03× | ||
| 04 | Phil&teds | Kids & Family | 121.87× | ||
| 05 | Haba | Kids & Family | 109.49× | ||
| 06 | Zutano | Travel & Leisure | 107.71× | ||
| 07 | Nacimiento, Chile | Travel & Leisure | 98.55× | ||
| 08 | Teether | Kids & Family | 95.68× | ||
| 09 | Modrykonik.sk | News | 79.87× | ||
| 10 | Mega Man (video game) | Games | 71.94× | ||
| 11 | Shimmer and Shine | Movies & TV | 67.56× | ||
| 12 | Jamie Carragher | Sports | 58.11× | ||
| 13 | Wood block | Home & Garden | 57.63× | ||
| 14 | Smyths Toys Superstores | Shopping | 48.41× | ||
| 15 | Brio (company) | Kids & Family | 33.64× | ||
| 16 | Aladin (film) | Movies & TV | 20.28× | ||
| 17 | Bob the Builder | Movies & TV | 16.36× | ||
| 18 | vertbaudet | Fashion & Accessoires | 10.77× | ||
| 19 | Slovenia | Travel & Leisure | 9.39× | ||
| 20 | Transfermarkt | Sports | 7.15× |
Personality of the Baby toys audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.85× | |
| Pet Ownership | JOY | 1.85× | |
| Travelling | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.88× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Career Orientation | POWER | 0.94× |
Frequently asked questions
How many fans does Baby toys have in Germany?
Baby toys has an estimated audience of 1,162,011 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Baby toys fans?
84.8% of Baby toys fans are female, 15.2% are male, with an average age of 33.1 years.
Which brands do Baby toys fans like most?
Baby toys fans show strongest brand affinity for Haba (109.49×), Smyths Toys Superstores (48.41×), and The Pacifier (122.03×) over the country average.
Where do Baby toys fans live in Germany?
Baby toys fans in Germany are most concentrated in Hessen (reach ~600K), Bayern (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Baby toys fans also like?
Beyond Baby toys itself, the audience over-indexes on Smyths Toys Superstores (48.41×), The Pacifier (122.03×), Teether (95.68×), and Transfermarkt (7.15×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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