Baby toys Audience in Germany
Baby toys has an estimated audience of 1,162,011 people in Germany. 84.8% are female, 15.2% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haba, Smyths Toys Superstores, The Pacifier, Transfermarkt, Teether.
The average Baby toys fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haba, Smyths Toys Superstores, The Pacifier, with strongest over-indexing on Haba (109.49× the country average). Demographically, the Baby toys audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Baby toys fans
| Metric | Value |
|---|---|
| Female | 84.8% |
| Male | 15.2% |
| Average age | 33.1 |
| Estimated audience size | 1,162,011 |
Audience persona
The typical Baby toys fan in Germany is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Haba.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,600 | 1.15× |
| Bayern | 209,083 | 1.12× |
| Baden-Württemberg | 153,177 | 0.97× |
| Hessen | 135,061 | 1.53× |
| Berlin | 96,357 | 1.85× |
| Niedersachsen | 85,573 | 0.76× |
| Rheinland-Pfalz | 47,077 | 0.81× |
| Sachsen | 38,321 | 0.67× |
| Hamburg | 31,239 | 1.19× |
| Schleswig-Holstein | 30,565 | 0.73× |
| Brandenburg | 25,746 | 0.71× |
| Sachsen-Anhalt | 19,841 | 0.66× |
| Thüringen | 18,796 | 0.63× |
| Saarland | 15,960 | 1.12× |
| Mecklenburg-Vorpommern | 14,659 | 0.66× |
| Bremen | 14,300 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haba | 109.49× | Kids & Family |
| Smyths Toys Superstores | 48.41× | Shopping |
| The Pacifier | 122.03× | Movies & TV |
| Transfermarkt | 7.15× | Sports |
| Teether | 95.68× | Kids & Family |
| Modrykonik.sk | 79.87× | News |
| Wood block | 57.63× | Home & Garden |
| Zutano | 107.71× | Travel & Leisure |
| Shimmer and Shine | 67.56× | Movies & TV |
| Watch What Happens: Live | 169.05× | Movies & TV |
| Mega Man (video game) | 71.94× | Games |
| Nacimiento, Chile | 98.55× | Travel & Leisure |
| Jamie Carragher | 58.11× | Sports |
| Slovenia | 9.39× | Travel & Leisure |
| Phil&teds | 121.87× | Kids & Family |
| vertbaudet | 10.77× | Fashion & Accessoires |
| Bob the Builder | 16.36× | Movies & TV |
| Peg + Cat | 130.16× | Movies & TV |
| Aladin (film) | 20.28× | Movies & TV |
| Brio (company) | 33.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.62 |
| DIY Mentality | THRILL | 2.48 |
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.75 |
| Creativity | OPEN | 1.48 |
| Individualism | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| China | 10.2% |
| Germany | 5.5% |
See Baby toys audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby toys have in Germany?
Baby toys has an estimated audience of 1,162,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby toys fans?
84.8% of Baby toys fans are female, 15.2% are male, with an average age of 33.1 years.
Which brands do Baby toys fans like most?
Baby toys fans show strongest brand affinity for Haba (109.49×), Smyths Toys Superstores (48.41×), and The Pacifier (122.03×) over the country average.
Where do Baby toys fans live in Germany?
Baby toys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,600), Bayern (reach 209,083), and Baden-Württemberg (reach 153,177). These three regions account for the largest share of the active audience.
What other brands do Baby toys fans also like?
Beyond Baby toys itself, the audience over-indexes on Smyths Toys Superstores (48.41×), The Pacifier (122.03×), Transfermarkt (7.15×), and Teether (95.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.