Rascasse Audience Intelligence

Bob the Builder Audience in Germany

A data profile of the people who buy, follow and care about Bob the Builder in Germany — modelled from more than twelve digital signal sources. Bob the Builder has an estimated audience of 683,003 people in Germany.

#154among TV series in Germany#416among Movie / TV Show / Series in Germany#1275in Movies & TV

The average Bob the Builder fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Scooby-Doo, Flushed Away, with strongest over-indexing on Barbie (55.08× the country average).

Demographically, the Bob the Builder audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bob the Builder fan in Germany is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob the Builder profile in Germany.

Audience size
683K
in Germany
Gender
77.1%♀
22.9% male
Age
40.1
average years
Country rank
#9025
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bob the Builder viewers

77.1% are female, 22.9% are male, average age 40.1.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Bob the Builder audience in Germany
MetricValue
Female77.1%
Male22.9%
Average age40.1
Estimated audience size683,003
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Bob the Builder audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3928%
40-4921%
50+18%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Bob the Builder audience comes from Germany.

Worldwide audience distribution share by country for Bob the Builder
CountryShare
United States33.8%
Germany14.0%
United Kingdom10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob the Builder audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bob the Builder fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.21×
02Nordrhein-Westfalen~200K1.16×
03Bayern~100K1.12×
04Hessen~60K1.12×
05Sachsen~40K1.11×
06Baden-Württemberg~100K1.08×
07Schleswig-Holstein~30K1.06×
08Hamburg~20K1.02×
09Thüringen~20K1.01×
10Saarland~8K0.98×
11Mecklenburg-Vorpommern~10K0.97×
12Sachsen-Anhalt~20K0.95×
13Brandenburg~20K0.88×
14Rheinland-Pfalz~30K0.85×
15Bremen~5K0.82×
16Berlin~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Bob the Builder, Germany
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob the Builder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob the Builder audience
#·InterestCategoryAffinity×
01The JetsonsMovies & TV181.33×
02Rango (2011 film)Movies & TV173.90×
03ChuggingtonMovies & TV173.90×
04Flushed AwayMovies & TV161.89×
05Wild KrattsMovies & TV151.39×
06Overboard (film)Movies & TV138.80×
07Bruce AlmightyMovies & TV134.61×
08Steve MartinMovies & TV130.13×
09CaillouMovies & TV101.62×
10Power Rangers (film)Movies & TV99.32×
11Descendants (2015 film)Movies & TV97.70×
12TronMovies & TV88.71×
13Shaun the SheepMovies & TV87.82×
14Austin Powers (film series)Movies & TV83.96×
15Scooby-DooMovies & TV83.38×
16Phineas and FerbMovies & TV77.56×
17Pixels (2015 film)Movies & TV76.14×
18BarbieMovies & TV55.08×
19MonstersMovies & TV41.70×
20BeetlejuiceMovies & TV29.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob the Builder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob the Builder audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.59×
IndividualismJOY1.47×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob the Builder audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Career OrientationPOWER0.93×
Quality AwarenessPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bob the Builder have in Germany?

Bob the Builder has an estimated audience of 683,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bob the Builder viewers?

77.1% of Bob the Builder fans are female, 22.9% are male, with an average age of 40.1 years.

03

Which brands do Bob the Builder fans like most?

Bob the Builder fans show strongest brand affinity for Barbie (55.08×), Scooby-Doo (83.38×), and Flushed Away (161.89×) over the country average.

04

Where do Bob the Builder fans live in Germany?

Bob the Builder fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bob the Builder fans also like?

Beyond Bob the Builder itself, the audience over-indexes on Scooby-Doo (83.38×), Flushed Away (161.89×), Bruce Almighty (134.61×), and Steve Martin (130.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Bob the Builder audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bob the Builder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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