Bob the Builder Audience in Germany

Bob the Builder logo

Bob the Builder has an estimated audience of 379,835 people in Germany. 77.1% are female, 22.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Scooby-Doo, Flushed Away, Shaun the Sheep, Steve Martin.

The average Bob the Builder fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Scooby-Doo, Flushed Away, with strongest over-indexing on Barbie (55.08× the country average). Demographically, the Bob the Builder audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Bob the Builder fans

Demographic split for Bob the Builder audience in Germany
MetricValue
Female77.1%
Male22.9%
Average age40.1
Estimated audience size379,835

Audience persona

The typical Bob the Builder fan in Germany is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Top regions in Germany

Top regions ranked by reach for Bob the Builder in Germany
RegionReachAffinity
Nordrhein-Westfalen181,4231.2×
Bayern125,0661.13×
Baden-Württemberg103,5021.1×
Niedersachsen82,6451.23×
Hessen60,5581.15×
Sachsen37,0711.1×
Rheinland-Pfalz28,5330.83×
Schleswig-Holstein27,7441.12×
Berlin25,3360.82×
Brandenburg18,2880.85×
Thüringen16,9620.97×
Hamburg16,4861.06×
Sachsen-Anhalt16,0990.9×
Mecklenburg-Vorpommern11,7990.9×
Saarland8,0870.96×
Bremen4,6400.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob the Builder audience
BrandAffinityCategory
Barbie55.08×Movies & TV
Scooby-Doo83.38×Movies & TV
Flushed Away161.89×Movies & TV
Shaun the Sheep87.82×Movies & TV
Steve Martin130.13×Movies & TV
Tron88.71×Movies & TV
Caillou101.62×Movies & TV
Power Rangers (film)99.32×Movies & TV
Phineas and Ferb77.56×Movies & TV
Austin Powers (film series)83.96×Movies & TV
Beetlejuice29.02×Movies & TV
Bruce Almighty134.61×Movies & TV
Rango (2011 film)173.9×Movies & TV
Pixels (2015 film)76.14×Movies & TV
Overboard (film)138.8×Movies & TV
Descendants (2015 film)97.7×Movies & TV
Monsters41.7×Movies & TV
The Jetsons181.33×Movies & TV
Wild Kratts151.39×Movies & TV
Chuggington173.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob the Builder audience
TraitClusterScore
Family OrientationCONSERVATISM2.22
DIY MentalityTHRILL1.84
Quality AwarenessPREMIUM1.54
Community OrientationOPEN1.44
Healthy LifestyleBALANCE1.39
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Bob the Builder
CountryShare
United States38.2%
United Kingdom11.9%
Germany8.9%

See Bob the Builder audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Bob the Builder have in Germany?

Bob the Builder has an estimated audience of 379,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bob the Builder fans?

77.1% of Bob the Builder fans are female, 22.9% are male, with an average age of 40.1 years.

Which brands do Bob the Builder fans like most?

Bob the Builder fans show strongest brand affinity for Barbie (55.08×), Scooby-Doo (83.38×), and Flushed Away (161.89×) over the country average.

Where do Bob the Builder fans live in Germany?

Bob the Builder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,423), Bayern (reach 125,066), and Baden-Württemberg (reach 103,502). These three regions account for the largest share of the active audience.

What other brands do Bob the Builder fans also like?

Beyond Bob the Builder itself, the audience over-indexes on Scooby-Doo (83.38×), Flushed Away (161.89×), Shaun the Sheep (87.82×), and Steve Martin (130.13×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bob the Builder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.