Bob the Builder Audience in Germany

Bob the Builder has an estimated audience of 379,835 people in Germany. 77.1% are female, 22.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Scooby-Doo, Flushed Away, Shaun the Sheep, Steve Martin.
The average Bob the Builder fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Scooby-Doo, Flushed Away, with strongest over-indexing on Barbie (55.08× the country average). Demographically, the Bob the Builder audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Bob the Builder fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 40.1 |
| Estimated audience size | 379,835 |
Audience persona
The typical Bob the Builder fan in Germany is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,423 | 1.2× |
| Bayern | 125,066 | 1.13× |
| Baden-Württemberg | 103,502 | 1.1× |
| Niedersachsen | 82,645 | 1.23× |
| Hessen | 60,558 | 1.15× |
| Sachsen | 37,071 | 1.1× |
| Rheinland-Pfalz | 28,533 | 0.83× |
| Schleswig-Holstein | 27,744 | 1.12× |
| Berlin | 25,336 | 0.82× |
| Brandenburg | 18,288 | 0.85× |
| Thüringen | 16,962 | 0.97× |
| Hamburg | 16,486 | 1.06× |
| Sachsen-Anhalt | 16,099 | 0.9× |
| Mecklenburg-Vorpommern | 11,799 | 0.9× |
| Saarland | 8,087 | 0.96× |
| Bremen | 4,640 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 55.08× | Movies & TV |
| Scooby-Doo | 83.38× | Movies & TV |
| Flushed Away | 161.89× | Movies & TV |
| Shaun the Sheep | 87.82× | Movies & TV |
| Steve Martin | 130.13× | Movies & TV |
| Tron | 88.71× | Movies & TV |
| Caillou | 101.62× | Movies & TV |
| Power Rangers (film) | 99.32× | Movies & TV |
| Phineas and Ferb | 77.56× | Movies & TV |
| Austin Powers (film series) | 83.96× | Movies & TV |
| Beetlejuice | 29.02× | Movies & TV |
| Bruce Almighty | 134.61× | Movies & TV |
| Rango (2011 film) | 173.9× | Movies & TV |
| Pixels (2015 film) | 76.14× | Movies & TV |
| Overboard (film) | 138.8× | Movies & TV |
| Descendants (2015 film) | 97.7× | Movies & TV |
| Monsters | 41.7× | Movies & TV |
| The Jetsons | 181.33× | Movies & TV |
| Wild Kratts | 151.39× | Movies & TV |
| Chuggington | 173.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.22 |
| DIY Mentality | THRILL | 1.84 |
| Quality Awareness | PREMIUM | 1.54 |
| Community Orientation | OPEN | 1.44 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 11.9% |
| Germany | 8.9% |
See Bob the Builder audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Bob the Builder have in Germany?
Bob the Builder has an estimated audience of 379,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bob the Builder fans?
77.1% of Bob the Builder fans are female, 22.9% are male, with an average age of 40.1 years.
Which brands do Bob the Builder fans like most?
Bob the Builder fans show strongest brand affinity for Barbie (55.08×), Scooby-Doo (83.38×), and Flushed Away (161.89×) over the country average.
Where do Bob the Builder fans live in Germany?
Bob the Builder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,423), Bayern (reach 125,066), and Baden-Württemberg (reach 103,502). These three regions account for the largest share of the active audience.
What other brands do Bob the Builder fans also like?
Beyond Bob the Builder itself, the audience over-indexes on Scooby-Doo (83.38×), Flushed Away (161.89×), Shaun the Sheep (87.82×), and Steve Martin (130.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bob the Builder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.