Descendants (2015 film) Audience in Germany
Descendants (2015 film) has an estimated audience of 132,320 people in Germany. 67.3% are female, 32.7% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Idiocracy, Karoline Herfurth, Barbie, Peter Sellers, Scooby-Doo.
The average Descendants (2015 film) fan in Germany is 27.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Idiocracy, Karoline Herfurth, Barbie, with strongest over-indexing on Idiocracy (831.97× the country average). Demographically, the Descendants (2015 film) audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy
Demographics of Descendants (2015 film) fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 27.6 |
| Estimated audience size | 132,320 |
Audience persona
The typical Descendants (2015 film) fan in Germany is more female, around 27.6 years old, with strong Sustainability tendencies and a notable affinity for Idiocracy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,098 | 1.1× |
| Bayern | 42,197 | 0.95× |
| Baden-Württemberg | 35,045 | 0.93× |
| Niedersachsen | 28,693 | 1.07× |
| Hessen | 20,212 | 0.96× |
| Sachsen | 15,485 | 1.15× |
| Rheinland-Pfalz | 14,149 | 1.03× |
| Berlin | 11,970 | 0.97× |
| Schleswig-Holstein | 10,691 | 1.08× |
| Brandenburg | 10,113 | 1.18× |
| Sachsen-Anhalt | 8,282 | 1.16× |
| Thüringen | 7,695 | 1.1× |
| Hamburg | 5,511 | 0.89× |
| Saarland | 3,379 | 1× |
| Mecklenburg-Vorpommern | 3,145 | 0.6× |
| Bremen | 1,963 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Idiocracy | 831.97× | Movies & TV |
| Karoline Herfurth | 423.55× | Movies & TV |
| Barbie | 122.36× | Movies & TV |
| Peter Sellers | 922.57× | Movies & TV |
| Scooby-Doo | 183.78× | Movies & TV |
| Caillou | 450.07× | Movies & TV |
| Trading Places | 783.11× | Movies & TV |
| Groundhog Day (film) | 740.59× | Movies & TV |
| Good Luck Charlie | 734.27× | Movies & TV |
| Tootsie | 937.65× | Movies & TV |
| Austin Powers (film series) | 367.94× | Movies & TV |
| Flushed Away | 447.56× | Movies & TV |
| The Parent Trap (1998 film) | 440.17× | Movies & TV |
| Victor Borge | 922.57× | Music & Radio |
| Power Rangers (film) | 336.46× | Movies & TV |
| Garfield | 362.01× | Movies & TV |
| Justified (TV series) | 392.29× | Movies & TV |
| Who's the Boss? | 510.86× | Movies & TV |
| I Dream of Jeannie | 377.13× | Movies & TV |
| Leibniz-Keks | 544.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.65 |
| Early Adopter Mentality | POWER | 2.32 |
| Extroversion | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.53 |
| Mindfulness | BALANCE | 1.49 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 5.3% |
| Japan | 4.9% |
See Descendants (2015 film) audiences in other countries
- Descendants (2015 film) — United States
- Descendants (2015 film) — United Kingdom
- Descendants (2015 film) — France
- Descendants (2015 film) — Italy
- Descendants (2015 film) — Spain
- Descendants (2015 film) — Brazil
- Descendants (2015 film) — Japan
- Descendants (2015 film) — South Korea
- Descendants (2015 film) — India
More Fantasy audiences in Germany
- Final Fantasy (1,605,082)
- The Elder Scrolls (1,090,971)
- Frankenstein (879,769)
- The Elder Scrolls Online (825,542)
- Wizards (film) (508,642)
Frequently asked questions
How many fans does Descendants (2015 film) have in Germany?
Descendants (2015 film) has an estimated audience of 132,320 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Descendants (2015 film) fans?
67.3% of Descendants (2015 film) fans are female, 32.7% are male, with an average age of 27.6 years.
Which brands do Descendants (2015 film) fans like most?
Descendants (2015 film) fans show strongest brand affinity for Idiocracy (831.97×), Karoline Herfurth (423.55×), and Barbie (122.36×) over the country average.
Where do Descendants (2015 film) fans live in Germany?
Descendants (2015 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,098), Bayern (reach 42,197), and Baden-Württemberg (reach 35,045). These three regions account for the largest share of the active audience.
What other brands do Descendants (2015 film) fans also like?
Beyond Descendants (2015 film) itself, the audience over-indexes on Karoline Herfurth (423.55×), Barbie (122.36×), Peter Sellers (922.57×), and Scooby-Doo (183.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Descendants (2015 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.