Rascasse Audience Intelligence

Descendants (2015 film) Audience in United States

A data profile of the people who buy, follow and care about Descendants (2015 film) in United States — modelled from more than twelve digital signal sources. Descendants (2015 film) has an estimated audience of 2,498,466 people in United States.

#5among Fantasy in United States#634among Movie / TV Show / Series in United States#1733in Movies & TV

The average Descendants (2015 film) fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Suki Waterhouse, Infinity Ward, Paolla Oliveira, with strongest over-indexing on Suki Waterhouse (251.95× the country average).

Demographically, the Descendants (2015 film) audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Descendants (2015 film) fan in United States is more female, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Suki Waterhouse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Descendants (2015 film) profile in United States.

Audience size
2.5M
in United States
Gender
72.1%♀
27.9% male
Age
28.9
average years
Country rank
#11930
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Descendants (2015 film) viewers

72.1% are female, 27.9% are male, average age 28.9.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Descendants (2015 film) audience in United States
MetricValue
Female72.1%
Male27.9%
Average age28.9
Estimated audience size2,498,466
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Descendants (2015 film) audience in United States
Age bracketShare%
16-1946%
20-2926%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Descendants (2015 film) audience comes from United States.

Worldwide audience distribution share by country for Descendants (2015 film)
CountryShare
United States37.3%
United Kingdom5.2%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Descendants (2015 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Descendants (2015 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.21×
02Texas~200K1.15×
03Louisiana~40K1.15×
04Oklahoma~30K1.15×
05Mississippi~20K1.12×
06California~300K1.09×
07Florida~200K1.09×
08Alabama~40K1.09×
09Hawaii~10K1.09×
10Pennsylvania~90K1.08×
11Indiana~50K1.08×
12Kentucky~30K1.08×
13Arizona~50K1.07×
14Georgia~80K1.06×
15North Carolina~80K1.06×
16Maryland~50K1.06×
17Arkansas~20K1.06×
18Kansas~20K1.06×
19South Carolina~40K1.05×
20New Jersey~70K1.04×
21Tennessee~50K1.04×
22Missouri~40K1.04×
23Connecticut~30K1.04×
24Nevada~20K1.04×
25Illinois~80K1.03×
26Idaho~10K1.03×
27Ohio~80K1.01×
28West Virginia~10K1.01×
29Michigan~60K1.00×
30New Mexico~10K1.00×
31Virginia~60K0.98×
32Iowa~20K0.98×
33Delaware~7K0.98×
34Minnesota~30K0.97×
35Nebraska~10K0.97×
36Massachusetts~50K0.96×
37Wisconsin~40K0.96×
38Rhode Island~7K0.94×
39Washington~50K0.93×
40Alaska~5K0.93×
41New York~100K0.92×
42New Hampshire~9K0.92×
43South Dakota~5K0.91×
44Colorado~40K0.90×
45Oregon~30K0.90×
46North Dakota~4K0.88×
47Maine~7K0.84×
48Montana~6K0.84×
49Vermont~3K0.80×
50Washington, District of Columbia~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Descendants (2015 film), United States
0.67×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Descendants (2015 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Descendants (2015 film) audience
#·InterestCategoryAffinity×
01Paolla OliveiraMovies & TV449.33×
02Infinity WardGames424.80×
03Suki WaterhouseFashion & Accessoires251.95×
04Sarah KinsleyMusic & Radio251.95×
05MediasetTechnology & Electronics239.81×
06PCA SKINBeauty & Wellness193.64×
07LuvcatMusic & Radio172.27×
08KauflandShopping128.22×
09Captain Fantastic (film)Movies & TV104.19×
10AuchanShopping98.99×
11AkrisFashion & Accessoires97.82×
12Paddington (film)Movies & TV80.86×
13ClairoMusic & Radio72.94×
14Vampire KnightLiterature60.25×
15MKMusic & Radio47.39×
16SupercutBeauty & Wellness43.75×
17Natalie PortmanMovies & TV33.73×
18Kate BeckinsaleMovies & TV20.00×
19Elle FanningMovies & TV19.96×
20Jewel-OscoShopping19.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Descendants (2015 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Descendants (2015 film) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.95×
TraditionCONSERVATISM1.93×
Design AffinityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Descendants (2015 film) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
Convenience OrientationPREMIUM0.89×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Descendants (2015 film) have in United States?

Descendants (2015 film) has an estimated audience of 2,498,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Descendants (2015 film) viewers?

72.1% of Descendants (2015 film) fans are female, 27.9% are male, with an average age of 28.9 years.

03

Which brands do Descendants (2015 film) fans like most?

Descendants (2015 film) fans show strongest brand affinity for Suki Waterhouse (251.95×), Infinity Ward (424.8×), and Paolla Oliveira (449.33×) over the country average.

04

Where do Descendants (2015 film) fans live in United States?

Descendants (2015 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Descendants (2015 film) fans also like?

Beyond Descendants (2015 film) itself, the audience over-indexes on Infinity Ward (424.8×), Paolla Oliveira (449.33×), Supercut (43.75×), and Captain Fantastic (film) (104.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Descendants (2015 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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