Descendants (2015 film) Audience in United States

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Descendants (2015 film) has an estimated audience of 2,477,427 people in United States. 72.1% are female, 27.9% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Suki Waterhouse, Infinity Ward, Paolla Oliveira, Supercut, Blood+.

The average Descendants (2015 film) fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Suki Waterhouse, Infinity Ward, Paolla Oliveira, with strongest over-indexing on Suki Waterhouse (251.95× the country average). Demographically, the Descendants (2015 film) audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Descendants (2015 film) fans

Demographic split for Descendants (2015 film) audience in United States
MetricValue
Female72.1%
Male27.9%
Average age28.9
Estimated audience size2,477,427

Audience persona

The typical Descendants (2015 film) fan in United States is more female, around 28.9 years old, with strong Family Orientation tendencies and a notable affinity for Suki Waterhouse.

Top regions in United States

Top regions ranked by reach for Descendants (2015 film) in United States
RegionReachAffinity
California317,6831.17×
Texas249,4781.17×
Florida195,2221.16×
New York131,5570.95×
Pennsylvania91,3621.1×
Illinois90,7271.1×
Georgia82,5651.08×
Ohio78,7121.03×
North Carolina77,9171.05×
New Jersey67,3881.07×
Michigan65,5411.01×
Virginia60,7121.01×
Arizona54,5481.08×
Tennessee52,4701.06×
Massachusetts48,5861×
Indiana48,4681.07×
Washington48,4640.98×
Maryland45,7971.08×
Missouri41,8181.05×
South Carolina40,9591.1×
Colorado36,5800.94×
Louisiana36,5431.14×
Alabama36,3231.05×
Wisconsin35,1450.94×
Minnesota34,9300.98×
Kentucky32,2091.04×
Oklahoma31,3611.14×
Utah27,6581.25×
Oregon26,2860.93×
Connecticut26,1941.05×
Nevada24,9741.04×
Mississippi21,8731.07×
Arkansas20,9551.03×
Kansas20,4391.05×
Iowa19,6630.96×
Idaho12,9151.04×
New Mexico12,2670.99×
Nebraska11,5690.93×
Hawaii11,5561.09×
West Virginia11,1530.97×
New Hampshire9,0440.93×
Rhode Island7,2960.93×
Maine7,2160.81×
Delaware6,4240.94×
Montana5,5590.81×
South Dakota4,9000.86×
Washington, District of Columbia4,8570.65×
Alaska4,4460.84×
North Dakota4,1590.82×
Vermont3,2090.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Descendants (2015 film) audience
BrandAffinityCategory
Suki Waterhouse251.95×Fashion & Accessoires
Infinity Ward424.8×Games
Paolla Oliveira449.33×Movies & TV
Supercut43.75×Beauty & Wellness
Blood+88.29×Movies & TV
MK47.39×Music & Radio
Clairo72.94×Music & Radio
Natalie Portman33.73×Movies & TV
Paddington (film)80.86×Movies & TV
Mediaset239.81×Technology & Electronics
Captain Fantastic (film)104.19×Movies & TV
PCA SKIN193.64×Beauty & Wellness
Sarah Kinsley251.95×Music & Radio
Zé Ramalho667.49×Music & Radio
Elle Fanning19.96×Movies & TV
Jewel-Osco19.57×Shopping
Hakuōki164.17×Games
Akris97.82×Fashion & Accessoires
Luvcat172.27×Music & Radio
Auchan98.99×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Descendants (2015 film) audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
LGBTQ+ IdentityOPEN1.85
ExtroversionTHRILL1.54
TraditionCONSERVATISM1.36
Design AffinityPREMIUM1.33
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Descendants (2015 film)
CountryShare
United States38.3%
United Kingdom5.3%
Japan4.9%

See Descendants (2015 film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Descendants (2015 film) have in United States?

Descendants (2015 film) has an estimated audience of 2,477,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Descendants (2015 film) fans?

72.1% of Descendants (2015 film) fans are female, 27.9% are male, with an average age of 28.9 years.

Which brands do Descendants (2015 film) fans like most?

Descendants (2015 film) fans show strongest brand affinity for Suki Waterhouse (251.95×), Infinity Ward (424.8×), and Paolla Oliveira (449.33×) over the country average.

Where do Descendants (2015 film) fans live in United States?

Descendants (2015 film) fans in United States are most concentrated in California (reach 317,683), Texas (reach 249,478), and Florida (reach 195,222). These three regions account for the largest share of the active audience.

What other brands do Descendants (2015 film) fans also like?

Beyond Descendants (2015 film) itself, the audience over-indexes on Infinity Ward (424.8×), Paolla Oliveira (449.33×), Supercut (43.75×), and Blood+ (88.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Descendants (2015 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.