Rascasse Audience Intelligence

The Stand Audience in United States

A data profile of the people who buy, follow and care about The Stand in United States — modelled from more than twelve digital signal sources. The Stand has an estimated audience of 2,289,111 people in United States.

#6among Fantasy in United States#69among Book / Manga / Comic in United States#215in Literature

The average The Stand fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include True Detective, Jon Bernthal, Jeffrey Dean Morgan, with strongest over-indexing on True Detective (40.54× the country average).

Demographically, the The Stand audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Stand fan in United States is balanced, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for True Detective.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Stand profile in United States.

Audience size
2.3M
in United States
Gender
52.0%♀
48.0% male
Age
43.5
average years
Country rank
#12779
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Stand fans

52.0% are female, 48.0% are male, average age 43.5.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Stand audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.5
Estimated audience size2,289,111
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the The Stand audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3921%
40-4931%
50+25%
Fig. 04

Worldwide distribution

55.5%

of the worldwide The Stand audience comes from United States.

Worldwide audience distribution share by country for The Stand
CountryShare
United States55.5%
Japan12.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Stand audience in United States is strongest.

Fig. 05

Top regions by affinity

The Stand fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K3.74×
02California~500K3.46×
03Arizona~70K2.52×
04Oregon~30K1.88×
05Maine~7K1.33×
06Indiana~30K1.32×
07Oklahoma~20K1.15×
08Wisconsin~20K1.11×
09Connecticut~20K1.10×
10Montana~4K1.05×
11New Hampshire~6K1.02×
12Vermont~3K1.02×
13Colorado~20K1.01×
14Arkansas~10K1.00×
15West Virginia~6K1.00×
16Idaho~7K0.99×
17New Jersey~30K0.98×
18Alaska~3K0.97×
19Washington~30K0.96×
20New Mexico~7K0.94×
21Missouri~20K0.93×
22Kentucky~20K0.93×
23Michigan~30K0.89×
24Kansas~10K0.88×
25Rhode Island~4K0.88×
26South Dakota~3K0.86×
27Pennsylvania~40K0.85×
28Ohio~40K0.85×
29Massachusetts~20K0.85×
30Utah~10K0.85×
31Iowa~10K0.85×
32Tennessee~20K0.84×
33Nebraska~6K0.84×
34North Dakota~2K0.81×
35Alabama~20K0.80×
36Nevada~10K0.80×
37Texas~90K0.79×
38Louisiana~10K0.79×
39Mississippi~9K0.75×
40Minnesota~10K0.74×
41Delaware~3K0.73×
42Virginia~20K0.72×
43South Carolina~20K0.72×
44North Carolina~30K0.71×
45Illinois~30K0.69×
46Washington, District of Columbia~3K0.65×
47Georgia~30K0.63×
48Florida~60K0.62×
49Hawaii~4K0.62×
50Maryland~10K0.61×
Fig. 06

Affinity by region

Affinity by region — The Stand, United States
0.61×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Stand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Stand audience
#·InterestCategoryAffinity×
01True DetectiveMovies & TV40.54×
02Jon BernthalMovies & TV20.00×
03Andrew LincolnMovies & TV20.00×
04Ian McShaneMovies & TV20.00×
05Freddy vs. JasonMovies & TV20.00×
06The Last Ship (TV series)Movies & TV20.00×
07Christian SerratosMovies & TV20.00×
08James McAvoyMovies & TV19.02×
09CloverfieldMovies & TV18.28×
10Jeffrey Dean MorganMovies & TV16.32×
11Planet of the ApesMovies & TV15.59×
12Jeremy Allen WhiteMovies & TV10.68×
13Revenge (TV series)Movies & TV9.95×
14Maze Runner (film series)Movies & TV9.56×
15Alexander SkarsgårdMovies & TV9.47×
16Sustainable energyHome & Garden4.66×
17Renewable energyBusiness & Career4.44×
18FedExBusiness & Career3.86×
19Game of ThronesMovies & TV3.68×
20PinterestInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Stand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Stand audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
PatriotismCONSERVATISM1.65×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Stand audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.75×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Stand have in United States?

The Stand has an estimated audience of 2,289,111 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Stand fans?

52.0% of The Stand fans are female, 48.0% are male, with an average age of 43.5 years.

03

Which brands do The Stand fans like most?

The Stand fans show strongest brand affinity for True Detective (40.54×), Jon Bernthal (20×), and Jeffrey Dean Morgan (16.32×) over the country average.

04

Where do The Stand fans live in United States?

The Stand fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Stand fans also like?

Beyond The Stand itself, the audience over-indexes on Jon Bernthal (20×), Jeffrey Dean Morgan (16.32×), James McAvoy (19.02×), and Jeremy Allen White (10.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

See The Stand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Stand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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