The Stand Audience in United States

The Stand logo

The Stand has an estimated audience of 1,397,529 people in United States. 52.0% are female, 48.0% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Finnair, True Detective, Alexander Skarsgård, Al Pacino, Planet of the Apes.

The average The Stand fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, True Detective, Alexander Skarsgård, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Stand audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

Demographics of The Stand fans

Demographic split for The Stand audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.5
Estimated audience size1,397,529

Audience persona

The typical The Stand fan in United States is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Stand in United States
RegionReachAffinity
California511,3313.33×
New York113,4601.45×
Texas104,8210.87×
Florida62,5930.66×
Arizona48,4991.7×
Pennsylvania44,7680.95×
Ohio40,6370.94×
Indiana36,2911.42×
Illinois36,1860.78×
Michigan34,0930.93×
North Carolina33,1040.79×
Washington30,3651.08×
Georgia29,5260.69×
Massachusetts26,4070.96×
Tennessee26,1040.93×
New Jersey25,9020.73×
Virginia25,5130.75×
Colorado23,4181.06×
Missouri23,2531.03×
Oregon21,5871.35×
Wisconsin21,2581.01×
Kentucky17,4491×
Oklahoma17,3531.12×
Connecticut16,6761.19×
South Carolina16,3150.78×
Alabama16,2310.83×
Minnesota15,9410.8×
Maryland15,1620.63×
Louisiana14,7180.82×
Arkansas12,2151.06×
Nevada11,6620.86×
Utah11,3970.91×
Kansas10,3330.94×
Iowa10,1240.88×
Mississippi8,7920.76×
Idaho7,4481.06×
Maine7,1731.43×
New Mexico7,1681.02×
West Virginia6,8851.06×
Nebraska6,1820.88×
New Hampshire5,8951.07×
Montana4,3791.13×
Rhode Island3,7910.85×
Hawaii3,4910.58×
Alaska2,9811×
South Dakota2,7830.86×
Delaware2,6600.69×
Vermont2,6061.06×
Washington, District of Columbia2,5430.61×
North Dakota2,2100.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Stand audience
BrandAffinityCategory
Finnair675×Travel & Leisure
True Detective36.29×Movies & TV
Alexander Skarsgård38.47×Movies & TV
Al Pacino25.06×Movies & TV
Planet of the Apes41.59×Movies & TV
Beetlejuice7.92×Movies & TV
Norman Reedus30×Movies & TV
Maze Runner (film series)24.42×Movies & TV
Diane Keaton7.42×Movies & TV
Wattpad13.13×Internet & Social Media
Twin Peaks9.96×Movies & TV
Clint Eastwood10.33×Movies & TV
Charlie Hunnam11.63×Movies & TV
Jon Bernthal11.31×Movies & TV
Christina Ricci11.89×Movies & TV
Capital One3.86×Business & Career
Goodfellas14.18×Movies & TV
Charmed19.95×Movies & TV
Whoopi Goldberg14.5×Movies & TV
Zombieland18.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Stand audience
TraitClusterScore
ExtroversionTHRILL1.32
Risk AppetiteTHRILL1.24
LGBTQ+ IdentityOPEN1.23
TraditionCONSERVATISM1.23
Need for SecurityCONSERVATISM1.22
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for The Stand
CountryShare
United States47.2%
Japan17.7%
Brazil7.9%

See The Stand audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does The Stand have in United States?

The Stand has an estimated audience of 1,397,529 people in United States, concentrated in California and New York.

What is the gender split and age of The Stand fans?

52.0% of The Stand fans are female, 48.0% are male, with an average age of 43.5 years.

Which brands do The Stand fans like most?

The Stand fans show strongest brand affinity for Finnair (675×), True Detective (36.29×), and Alexander Skarsgård (38.47×) over the country average.

Where do The Stand fans live in United States?

The Stand fans in United States are most concentrated in California (reach 511,331), New York (reach 113,460), and Texas (reach 104,821). These three regions account for the largest share of the active audience.

What other brands do The Stand fans also like?

Beyond The Stand itself, the audience over-indexes on True Detective (36.29×), Alexander Skarsgård (38.47×), Al Pacino (25.06×), and Planet of the Apes (41.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Stand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.