Jon Bernthal Audience in United States

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Jon Bernthal has an estimated audience of 7,883,095 people in United States. 42.9% are female, 57.1% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Sarah Wayne Callies, Lauren Cohan, Michael Cudlitz, Christian Serratos, Samantha Morton.

The average Jon Bernthal fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sarah Wayne Callies, Lauren Cohan, Michael Cudlitz, with strongest over-indexing on Sarah Wayne Callies (531.21× the country average). Demographically, the Jon Bernthal audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jon Bernthal fans

Demographic split for Jon Bernthal audience in United States
MetricValue
Female42.9%
Male57.1%
Average age40.3
Estimated audience size7,883,095

Audience persona

The typical Jon Bernthal fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Sarah Wayne Callies.

Top regions in United States

Top regions ranked by reach for Jon Bernthal in United States
RegionReachAffinity
California1,091,2091.26×
Texas744,5541.1×
New York502,1301.14×
Florida502,0080.94×
Illinois301,0861.15×
Pennsylvania300,1681.13×
Georgia250,3501.03×
North Carolina244,1311.03×
Ohio241,0300.99×
New Jersey220,5881.1×
Michigan212,6291.03×
Virginia195,4931.02×
Arizona189,1871.18×
Washington176,6151.12×
Massachusetts174,8281.13×
Tennessee160,4431.01×
Maryland156,6051.16×
Indiana151,5591.05×
Colorado132,7661.07×
Missouri129,3431.02×
Wisconsin109,7190.93×
South Carolina108,3020.91×
Minnesota105,1250.93×
Kentucky103,4731.05×
Oregon102,2861.13×
Oklahoma95,7931.09×
Louisiana90,3290.89×
Alabama88,7810.81×
Nevada86,4391.13×
Connecticut86,0481.09×
Utah72,4311.03×
Kansas61,0630.98×
Arkansas59,1960.91×
Iowa58,6190.9×
Mississippi48,2870.74×
New Mexico40,9841.04×
Idaho40,5471.03×
West Virginia36,6071×
Nebraska34,8300.88×
New Hampshire32,6021.05×
Hawaii28,2890.83×
Maine26,7940.95×
Rhode Island25,2791.01×
Washington, District of Columbia23,3510.99×
Montana21,2870.97×
Delaware18,9820.87×
Alaska15,2380.9×
South Dakota13,5980.75×
North Dakota13,3430.82×
Vermont11,8140.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jon Bernthal audience
BrandAffinityCategory
Sarah Wayne Callies531.21×Movies & TV
Lauren Cohan350.47×Movies & TV
Michael Cudlitz543.31×Movies & TV
Christian Serratos438.79×Movies & TV
Samantha Morton544.13×Movies & TV
Lake Las Vegas742.64×Travel & Leisure
Chandler Riggs363.68×Movies & TV
Josh McDermitt537.13×Music & Radio
Norman Reedus180.84×Movies & TV
Andrew Lincoln224.88×Movies & TV
Jeffrey Dean Morgan110.19×Movies & TV
Danai Gurira202.36×Movies & TV
Robert Kirkman275.06×Literature
Roku59.4×Business & Career
Nicholas Hoult51.04×Movies & TV
The Walking Dead (video game)52.39×Games
Steven Yeun38.01×Movies & TV
World War Z (film)34.23×Movies & TV
Garret Dillahunt43.67×Movies & TV
28 Weeks Later20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jon Bernthal audience
TraitClusterScore
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.32
SpiritualityBALANCE1.26
LGBTQ+ IdentityOPEN1.26
IndividualismJOY1.24
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Jon Bernthal
CountryShare
United States42.4%
United Kingdom8.1%
Germany6.9%

See Jon Bernthal audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jon Bernthal have in United States?

Jon Bernthal has an estimated audience of 7,883,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Jon Bernthal fans?

42.9% of Jon Bernthal fans are female, 57.1% are male, with an average age of 40.3 years.

Which brands do Jon Bernthal fans like most?

Jon Bernthal fans show strongest brand affinity for Sarah Wayne Callies (531.21×), Lauren Cohan (350.47×), and Michael Cudlitz (543.31×) over the country average.

Where do Jon Bernthal fans live in United States?

Jon Bernthal fans in United States are most concentrated in California (reach 1,091,209), Texas (reach 744,554), and New York (reach 502,130). These three regions account for the largest share of the active audience.

What other brands do Jon Bernthal fans also like?

Beyond Jon Bernthal itself, the audience over-indexes on Lauren Cohan (350.47×), Michael Cudlitz (543.31×), Christian Serratos (438.79×), and Samantha Morton (544.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Bernthal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.