Rascasse Audience Intelligence

Jon Bernthal Audience in United States

A data profile of the people who buy, follow and care about Jon Bernthal in United States — modelled from more than twelve digital signal sources. Jon Bernthal has an estimated audience of 7,253,490 people in United States.

#134among Actor Actress or TV Star in United States#381among Person in United States#418in Movies & TV

The average Jon Bernthal fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michael Cudlitz, Lauren Cohan, Sarah Wayne Callies, with strongest over-indexing on Michael Cudlitz (543.31× the country average).

Demographically, the Jon Bernthal audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Bernthal fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Michael Cudlitz.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Bernthal profile in United States.

Audience size
7.3M
in United States
Gender
42.9%♀
57.1% male
Age
40.3
average years
Country rank
#4876
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Bernthal fans

42.9% are female, 57.1% are male, average age 40.3.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Jon Bernthal audience in United States
MetricValue
Female42.9%
Male57.1%
Average age40.3
Estimated audience size7,253,490
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Jon Bernthal audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3924%
40-4922%
50+20%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Jon Bernthal audience comes from United States.

Worldwide audience distribution share by country for Jon Bernthal
CountryShare
United States40.4%
United Kingdom8.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Bernthal audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Bernthal fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.28×
02Washington, District of Columbia~30K1.28×
03Delaware~30K1.16×
04New York~500K1.15×
05New Jersey~200K1.15×
06Connecticut~90K1.15×
07Arizona~200K1.12×
08Pennsylvania~300K1.09×
09Massachusetts~200K1.09×
10Oklahoma~100K1.09×
11California~900K1.08×
12Virginia~200K1.07×
13Illinois~300K1.05×
14Kentucky~100K1.05×
15West Virginia~40K1.05×
16New Hampshire~30K1.05×
17Rhode Island~30K1.05×
18Tennessee~200K1.04×
19Nevada~80K1.04×
20Oregon~90K1.03×
21Texas~700K1.02×
22Indiana~100K1.02×
23Georgia~200K1.01×
24North Carolina~200K1.01×
25Washington~200K1.01×
26Colorado~100K1.01×
27New Mexico~40K1.01×
28Ohio~200K1.00×
29Idaho~40K1.00×
30Utah~70K0.99×
31Michigan~200K0.98×
32Maine~30K0.98×
33Missouri~100K0.96×
34Arkansas~60K0.96×
35Florida~500K0.95×
36Kansas~60K0.94×
37Montana~20K0.94×
38South Carolina~100K0.93×
39Alaska~20K0.93×
40Minnesota~100K0.89×
41Nebraska~40K0.89×
42Wisconsin~100K0.88×
43Louisiana~90K0.88×
44Iowa~60K0.88×
45Vermont~10K0.88×
46Alabama~90K0.86×
47North Dakota~10K0.85×
48Hawaii~30K0.82×
49Mississippi~50K0.81×
50South Dakota~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Jon Bernthal, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Bernthal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Bernthal audience
#·InterestCategoryAffinity×
01Lake Las VegasTravel & Leisure742.64×
02Samantha MortonMovies & TV544.13×
03Michael CudlitzMovies & TV543.31×
04Josh McDermittMusic & Radio537.13×
05Sarah Wayne CalliesMovies & TV531.21×
06Christian SerratosMovies & TV438.79×
07Chandler RiggsMovies & TV363.68×
08Lauren CohanMovies & TV350.47×
09Robert KirkmanLiterature275.06×
10Andrew LincolnMovies & TV224.88×
11Danai GuriraMovies & TV202.36×
12Norman ReedusMovies & TV180.84×
13Jeffrey Dean MorganMovies & TV110.19×
14RokuBusiness & Career59.40×
15The Walking Dead (video game)Games52.39×
16Nicholas HoultMovies & TV51.04×
17Garret DillahuntMovies & TV43.67×
18Steven YeunMovies & TV38.01×
19World War Z (film)Movies & TV34.23×
20Comcast CableTechnology & Electronics9.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Bernthal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Bernthal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
SpiritualityBALANCE1.28×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Bernthal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
SustainabilityBALANCE0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Bernthal have in United States?

Jon Bernthal has an estimated audience of 7,253,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jon Bernthal fans?

42.9% of Jon Bernthal fans are female, 57.1% are male, with an average age of 40.3 years.

03

Which brands do Jon Bernthal fans like most?

Jon Bernthal fans show strongest brand affinity for Michael Cudlitz (543.31×), Lauren Cohan (350.47×), and Sarah Wayne Callies (531.21×) over the country average.

04

Where do Jon Bernthal fans live in United States?

Jon Bernthal fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Bernthal fans also like?

Beyond Jon Bernthal itself, the audience over-indexes on Lauren Cohan (350.47×), Sarah Wayne Callies (531.21×), Christian Serratos (438.79×), and Samantha Morton (544.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Bernthal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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