Rascasse Audience Intelligence

Steven Yeun Audience in United States

A data profile of the people who buy, follow and care about Steven Yeun in United States — modelled from more than twelve digital signal sources. Steven Yeun has an estimated audience of 2,789,739 people in United States.

#612among Actor Actress or TV Star in United States#1735among Person in United States#1485in Movies & TV

The average Steven Yeun fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jon Bernthal, Vanessa Kirby, Amanda Seyfried, with strongest over-indexing on Jon Bernthal (63.21× the country average).

Demographically, the Steven Yeun audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steven Yeun fan in United States is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Jon Bernthal.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steven Yeun profile in United States.

Audience size
2.8M
in United States
Gender
63.5%♀
36.5% male
Age
44.7
average years
Country rank
#10904
Person in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steven Yeun fans

63.5% are female, 36.5% are male, average age 44.7.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Steven Yeun audience in United States
MetricValue
Female63.5%
Male36.5%
Average age44.7
Estimated audience size2,789,739
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Steven Yeun audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4921%
50+36%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Steven Yeun audience comes from United States.

Worldwide audience distribution share by country for Steven Yeun
CountryShare
United States42.4%
United Kingdom5.9%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steven Yeun audience in United States is strongest.

Fig. 05

Top regions by affinity

Steven Yeun fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.45×
02Washington~60K1.28×
03Hawaii~10K1.26×
04Oregon~30K1.20×
05Texas~200K1.17×
06Utah~20K1.15×
07Arizona~50K1.14×
08Michigan~70K1.13×
09Nevada~30K1.13×
10Oklahoma~30K1.12×
11New York~100K1.11×
12Georgia~80K1.07×
13Arkansas~20K1.07×
14Alaska~5K1.06×
15Massachusetts~50K1.05×
16Illinois~80K1.04×
17Maryland~40K1.04×
18Virginia~60K1.03×
19Idaho~10K1.03×
20New Jersey~60K1.02×
21New Mexico~10K1.02×
22Missouri~40K1.01×
23Colorado~40K1.01×
24Kentucky~30K1.01×
25North Carolina~70K1.00×
26Indiana~40K0.99×
27West Virginia~10K0.98×
28Pennsylvania~80K0.97×
29Connecticut~20K0.97×
30Kansas~20K0.97×
31Ohio~70K0.96×
32Rhode Island~7K0.96×
33Tennessee~40K0.94×
34Minnesota~30K0.94×
35Maine~8K0.93×
36Nebraska~10K0.91×
37Washington, District of Columbia~6K0.91×
38Florida~100K0.90×
39New Hampshire~8K0.90×
40Delaware~6K0.90×
41Alabama~30K0.89×
42Louisiana~30K0.89×
43Vermont~4K0.89×
44Wisconsin~30K0.88×
45Iowa~20K0.88×
46South Carolina~30K0.87×
47Montana~6K0.87×
48North Dakota~4K0.85×
49Mississippi~20K0.83×
50South Dakota~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Steven Yeun, United States
0.81×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steven Yeun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steven Yeun audience
#·InterestCategoryAffinity×
01Samantha MortonMovies & TV81.64×
02Eddie HuangLiterature80.69×
03Michael CudlitzMovies & TV79.79×
04Christian SerratosMovies & TV76.32×
05Lauren CohanMovies & TV69.20×
06Sandra OhMovies & TV68.33×
07Jamie ChungMovies & TV67.35×
08Jon BernthalMovies & TV63.21×
09Vanessa KirbyMovies & TV58.93×
10Daniel Dae KimMovies & TV58.23×
11Chandler RiggsMovies & TV54.90×
12Riz AhmedMovies & TV51.04×
13Andrew LincolnMovies & TV50.63×
14Carey MulliganMovies & TV38.95×
15Amanda SeyfriedMovies & TV38.91×
16Norman ReedusMovies & TV34.99×
17Gary OldmanMovies & TV34.56×
18Brenda SongFashion & Accessoires30.98×
19Anthony HopkinsMovies & TV30.01×
20Glenn CloseMovies & TV21.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steven Yeun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steven Yeun audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
IndividualismJOY1.36×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steven Yeun audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
DIY MentalityTHRILL0.96×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steven Yeun have in United States?

Steven Yeun has an estimated audience of 2,789,739 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steven Yeun fans?

63.5% of Steven Yeun fans are female, 36.5% are male, with an average age of 44.7 years.

03

Which brands do Steven Yeun fans like most?

Steven Yeun fans show strongest brand affinity for Jon Bernthal (63.21×), Vanessa Kirby (58.93×), and Amanda Seyfried (38.91×) over the country average.

04

Where do Steven Yeun fans live in United States?

Steven Yeun fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Steven Yeun fans also like?

Beyond Steven Yeun itself, the audience over-indexes on Vanessa Kirby (58.93×), Amanda Seyfried (38.91×), Sandra Oh (68.33×), and Daniel Dae Kim (58.23×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Yeun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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