Steven Yeun Audience in United States

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Steven Yeun has an estimated audience of 2,332,802 people in United States. 63.5% are female, 36.5% are male, average age 44.7. Top regions: California, Texas, New York. Top brand affinities: Jon Bernthal, Vanessa Kirby, Amanda Seyfried, Lauren Cohan, Sandra Oh.

The average Steven Yeun fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jon Bernthal, Vanessa Kirby, Amanda Seyfried, with strongest over-indexing on Jon Bernthal (63.21× the country average). Demographically, the Steven Yeun audience skews more female with an average age of 44.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Steven Yeun fans

Demographic split for Steven Yeun audience in United States
MetricValue
Female63.5%
Male36.5%
Average age44.7
Estimated audience size2,332,802

Audience persona

The typical Steven Yeun fan in United States is more female, around 44.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jon Bernthal.

Top regions in United States

Top regions ranked by reach for Steven Yeun in United States
RegionReachAffinity
California414,9031.62×
Texas251,5881.25×
New York161,4491.24×
Florida144,2030.91×
Illinois87,1941.12×
Georgia77,2031.07×
Pennsylvania74,9630.95×
North Carolina71,0871.01×
Ohio68,1590.95×
Michigan67,8521.11×
Washington63,1821.35×
New Jersey63,0881.06×
Virginia59,9501.06×
Arizona55,7261.17×
Massachusetts49,3841.07×
Tennessee43,6680.93×
Indiana43,5381.02×
Maryland40,7091.01×
Colorado37,7421.03×
Missouri37,5221×
Oregon34,5601.29×
Minnesota32,9100.98×
South Carolina30,3220.86×
Wisconsin30,2990.86×
Oklahoma29,2241.13×
Kentucky28,3250.97×
Alabama27,1360.83×
Louisiana27,0680.9×
Nevada25,9191.15×
Utah25,2151.21×
Connecticut21,6480.93×
Arkansas19,9221.04×
Kansas17,4360.95×
Iowa16,5650.86×
Mississippi15,0860.78×
Hawaii12,6691.26×
New Mexico11,7411×
Idaho11,3450.97×
West Virginia10,3080.95×
Nebraska10,0140.86×
New Hampshire8,0080.87×
Maine7,5720.91×
Washington, District of Columbia6,9050.98×
Rhode Island6,7840.91×
Delaware5,4060.84×
Montana5,3070.82×
Alaska4,6750.94×
South Dakota3,8300.71×
North Dakota3,5290.74×
Vermont3,3040.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steven Yeun audience
BrandAffinityCategory
Jon Bernthal63.21×Movies & TV
Vanessa Kirby58.93×Movies & TV
Amanda Seyfried38.91×Movies & TV
Lauren Cohan69.2×Movies & TV
Sandra Oh68.33×Movies & TV
Daniel Dae Kim58.23×Movies & TV
Jamie Chung67.35×Movies & TV
Christian Serratos76.32×Movies & TV
Gary Oldman34.56×Movies & TV
Michael Cudlitz79.79×Movies & TV
Andrew Lincoln50.63×Movies & TV
Samantha Morton81.64×Movies & TV
Brenda Song30.98×Fashion & Accessoires
Norman Reedus34.99×Movies & TV
Carey Mulligan38.95×Movies & TV
Eddie Huang80.69×Literature
Anthony Hopkins30.01×Movies & TV
Riz Ahmed51.04×Movies & TV
Chandler Riggs54.9×Movies & TV
Jeffrey Dean Morgan21.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steven Yeun audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.37
MindfulnessBALANCE1.21
IndulgenceJOY1.2
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Steven Yeun
CountryShare
United States39.9%
United Kingdom5.8%
Canada4.7%

See Steven Yeun audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Steven Yeun have in United States?

Steven Yeun has an estimated audience of 2,332,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Steven Yeun fans?

63.5% of Steven Yeun fans are female, 36.5% are male, with an average age of 44.7 years.

Which brands do Steven Yeun fans like most?

Steven Yeun fans show strongest brand affinity for Jon Bernthal (63.21×), Vanessa Kirby (58.93×), and Amanda Seyfried (38.91×) over the country average.

Where do Steven Yeun fans live in United States?

Steven Yeun fans in United States are most concentrated in California (reach 414,903), Texas (reach 251,588), and New York (reach 161,449). These three regions account for the largest share of the active audience.

What other brands do Steven Yeun fans also like?

Beyond Steven Yeun itself, the audience over-indexes on Vanessa Kirby (58.93×), Amanda Seyfried (38.91×), Lauren Cohan (69.2×), and Sandra Oh (68.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Yeun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.