Top 50 Movies & TV brands in United States
This curated ranking covers the 50 largest movies & tv brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 23,174 movies & tv brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Movies, Entertainment and YouTube lead the list with a combined estimated audience of 451,698,280 people. Across all 50 entries the average audience size is 62,599,679, and the largest, Movies, reaches around 165,302,432 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each movies & tv brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Movies |
165,302,432 | 20.9% | Lifestyle cluster | Movies & TV |
| 2 |  Entertainment |
149,436,138 | 20.0% | Lifestyle cluster | Movies & TV |
| 3 |  YouTube |
136,959,710 | 7.0% | Social media | Movies & TV |
| 4 |  TV |
133,444,761 | 21.4% | Lifestyle cluster | Movies & TV |
| 5 |  Comedy movies |
108,702,765 | 20.6% | Movie genre | Movies & TV |
| 6 |  Celebrity |
98,468,912 | 25.4% | Movies & TV | |
| 7 |  Video |
92,250,699 | 16.3% | Lifestyle cluster | Movies & TV |
| 8 |  NBC |
88,364,528 | 70.5% | Movies & TV | |
| 9 |  CNN |
85,436,199 | 53.8% | Movies & TV | |
| 10 |  TV reality shows |
82,449,966 | 24.4% | Movies & TV | |
| 11 |  Breaking news |
73,625,267 | 29.5% | Video game | Movies & TV |
| 12 |  Broadcasting |
69,872,028 | 19.5% | Movies & TV | |
| 13 |  Drama movies |
67,254,884 | 17.1% | Movie genre | Movies & TV |
| 14 |  Laughter |
66,004,909 | 24.0% | Movies & TV | |
| 15 |  CBS |
64,948,752 | 66.0% | Movies & TV | |
| 16 |  Documentary movies |
63,818,584 | 23.4% | Movie genre | Movies & TV |
| 17 |  C (anime) |
63,555,785 | 30.0% | Movies & TV | |
| 18 |  Action movies |
60,367,126 | 18.9% | Movie genre | Movies & TV |
| 19 |  Science fiction movies |
59,993,452 | 23.4% | Movie genre | Movies & TV |
| 20 |  Stand-up comedy |
59,830,376 | 31.0% | Movies & TV | |
| 21 |  Animated movies |
59,496,063 | 18.1% | Movie genre | Movies & TV |
| 22 |  Thriller movies |
57,669,845 | 19.5% | Movie genre | Movies & TV |
| 23 |  Television network |
57,379,498 | 35.0% | Movies & TV | |
| 24 |  Television station |
57,285,750 | 39.3% | Movies & TV | |
| 25 |  Video on demand |
56,325,137 | 25.4% | Movies & TV | |
| 26 |  Horror movies |
55,816,466 | 22.4% | Movie genre | Movies & TV |
| 27 |  Netflix |
50,510,277 | 15.4% | TV / music streaming | Movies & TV |
| 28 |  ESPN |
49,015,255 | 57.9% | Movies & TV | |
| 29 |  Peacock |
48,803,052 | 71.0% | TV / music streaming | Movies & TV |
| 30 |  HBO |
48,153,593 | 68.4% | Pay TV | Movies & TV |
| 31 |  Anime movies |
47,692,477 | 17.2% | Movie genre | Movies & TV |
| 32 |  DirecTV |
47,452,756 | 80.0% | Movies & TV | |
| 33 |  Comedian |
46,478,272 | 31.8% | Movies & TV | |
| 34 |  Sydney Sweeney |
46,305,181 | 33.3% | Actor Actress or TV Star | Movies & TV |
| 35 |  TV talkshows |
45,542,589 | 27.3% | Movies & TV | |
| 36 |  Fox News Channel |
43,423,751 | 69.7% | Movies & TV | |
| 37 |  KPop Demon Hunters |
42,506,957 | 48.1% | K-pop | Movies & TV |
| 38 |  Short film |
41,769,028 | 19.1% | Movies & TV | |
| 39 |  Art film |
40,031,652 | 20.6% | Movie genre | Movies & TV |
| 40 |  Musical theatre |
40,004,077 | 18.8% | Movies & TV | |
| 41 |  Musical film |
39,149,902 | 23.9% | Movie genre | Movies & TV |
| 42 |  Fun |
39,137,238 | 23.7% | Band | Movies & TV |
| 43 |  Fantasy movies |
37,812,202 | 20.5% | Movie genre | Movies & TV |
| 44 |  Rob Reiner |
37,185,641 | 73.0% | Director | Movies & TV |
| 45 |  TV comedies |
36,105,621 | 28.3% | Movies & TV | |
| 46 |  HBO MAX |
35,283,710 | 43.9% | TV / music streaming | Movies & TV |
| 47 |  NBC News |
34,651,456 | 71.6% | Movies & TV | |
| 48 |  Global Television Network |
33,444,670 | 20.9% | Movies & TV | |
| 49 |  Variety show |
32,758,256 | 20.5% | Movies & TV | |
| 50 |  CBS Sports |
32,706,327 | 81.2% | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each movies & tv brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest movies & tv brand in United States?
Movies currently leads with an estimated audience of 165,302,432 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.