Rascasse Audience Intelligence

Action movies Audience in United States

A data profile of the people who buy, follow and care about Action movies in United States — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 60,367,126 people in United States.

#4among Movie genre in United States#212among Topic in United States#20in Movies & TV

The average Action movies fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Warriors (novel series), Tabletop role-playing game, Rhianna (singer), with strongest over-indexing on Warriors (novel series) (1.63× the country average).

Demographically, the Action movies audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Action movies fan in United States is balanced, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Warriors (novel series).

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action movies profile in United States.

Audience size
60.4M
in United States
Gender
45.6%♀
54.4% male
Age
37.2
average years
Country rank
#289
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action movies fans

45.6% are female, 54.4% are male, average age 37.2.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Action movies audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.2
Estimated audience size60,367,126
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Action movies audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Action movies audience comes from United States.

Worldwide audience distribution share by country for Action movies
CountryShare
United States18.9%
India5.4%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Action movies fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~700K1.50×
02Georgia~2.5M1.25×
03Louisiana~1M1.23×
04Hawaii~300K1.21×
05Texas~6M1.19×
06Arkansas~600K1.19×
07Alabama~1M1.17×
08Oklahoma~700K1.11×
09California~7.5M1.09×
10North Carolina~2M1.09×
11Tennessee~1.5M1.08×
12Florida~4.5M1.06×
13Kentucky~800K1.05×
14Missouri~1M1.04×
15South Carolina~900K1.04×
16Kansas~500K1.04×
17Indiana~1M1.03×
18Idaho~300K1.03×
19Illinois~2M1.02×
20Nevada~600K1.02×
21Alaska~100K1.02×
22Maryland~1M1.01×
23Arizona~1M1.00×
24New Mexico~300K1.00×
25New York~3.5M0.98×
26Michigan~1.5M0.98×
27Pennsylvania~2M0.97×
28Washington~1M0.97×
29Ohio~2M0.96×
30Oregon~700K0.96×
31Connecticut~600K0.96×
32Utah~500K0.96×
33West Virginia~300K0.96×
34Delaware~200K0.96×
35Virginia~1.5M0.95×
36Iowa~500K0.95×
37Nebraska~300K0.93×
38Montana~200K0.93×
39Wyoming~80K0.93×
40New Jersey~1.5M0.92×
41Wisconsin~800K0.90×
42Minnesota~800K0.90×
43North Dakota~100K0.90×
44South Dakota~100K0.89×
45Colorado~800K0.87×
46Massachusetts~1M0.86×
47Rhode Island~200K0.86×
48Washington, District of Columbia~200K0.85×
49New Hampshire~200K0.81×
50Maine~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Action movies, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action movies audience
#·InterestCategoryAffinity×
01Jerry OrbachMovies & TV2.59×
02Mickey Mouse ClubhouseMovies & TV2.51×
03toy story 2Movies & TV2.41×
04Joan CusackMovies & TV2.37×
05spiderman moviesMovies & TV1.85×
06The Pink Panther (2006 film)Movies & TV1.74×
07Anime music videoMovies & TV1.71×
08WebtoonInternet & Social Media1.70×
09Watercolor ArtistArts & Culture1.70×
10Bleach (anime)Movies & TV1.69×
11Dragon Ball (anime)Movies & TV1.68×
12Joker (graphic novel)Literature1.67×
13Warriors (novel series)Literature1.63×
14Itachi UchihaLiterature1.62×
15Animal CrossingGames1.61×
16Kakashi HatakeLiterature1.59×
17Rhianna (singer)Music & Radio1.57×
18Gravity FallsMovies & TV1.57×
19Tabletop role-playing gameGames1.50×
20Dave BatistaMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action movies audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.91×
PatriotismCONSERVATISM0.91×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
TravellingTHRILL0.72×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action movies have in United States?

Action movies has an estimated audience of 60,367,126 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Action movies fans?

45.6% of Action movies fans are female, 54.4% are male, with an average age of 37.2 years.

03

Which brands do Action movies fans like most?

Action movies fans show strongest brand affinity for Warriors (novel series) (1.63×), Tabletop role-playing game (1.5×), and Rhianna (singer) (1.57×) over the country average.

04

Where do Action movies fans live in United States?

Action movies fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~6M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Action movies fans also like?

Beyond Action movies itself, the audience over-indexes on Tabletop role-playing game (1.5×), Rhianna (singer) (1.57×), Mickey Mouse Clubhouse (2.51×), and Joan Cusack (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Action movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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