Action movies Audience in United States

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Action movies has an estimated audience of 60,367,126 people in United States. 45.6% are female, 54.4% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Rhianna (singer), Tabletop role-playing game, Mickey Mouse Clubhouse, Webtoon.

The average Action movies fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Rhianna (singer), Tabletop role-playing game, with strongest over-indexing on Warriors (novel series) (1.63× the country average). Demographically, the Action movies audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Action movies fans

Demographic split for Action movies audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.2
Estimated audience size60,367,126

Audience persona

The typical Action movies fan in United States is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Action movies in United States
RegionReachAffinity
California7,615,6041.15×
Texas6,502,0451.25×
Florida4,521,1861.11×
New York3,394,7421.01×
Georgia2,368,7481.27×
Illinois2,123,8681.06×
North Carolina2,044,4041.13×
Pennsylvania2,002,7150.99×
Ohio1,878,2871.01×
Michigan1,568,8760.99×
New Jersey1,454,2480.95×
Virginia1,436,7600.98×
Tennessee1,354,7701.12×
Arizona1,273,9061.03×
Washington1,238,7771.02×
Indiana1,173,7321.06×
Massachusetts1,047,1340.88×
Missouri1,039,0881.07×
Maryland1,010,1570.97×
Alabama989,7171.17×
South Carolina965,6951.06×
Louisiana931,7401.2×
Colorado865,8610.91×
Wisconsin825,3820.91×
Kentucky820,6751.08×
Oklahoma768,2731.15×
Minnesota755,1440.87×
Mississippi704,9141.42×
Oregon693,5411×
Nevada625,6071.07×
Connecticut586,0210.97×
Arkansas575,3531.16×
Utah540,0971×
Kansas490,0031.03×
Iowa461,5370.93×
Idaho317,1561.05×
Hawaii309,8461.19×
New Mexico297,3460.98×
Nebraska278,3650.92×
West Virginia259,2750.92×
New Hampshire186,2320.78×
Maine164,6410.76×
Rhode Island156,4720.81×
Montana147,1270.88×
Delaware145,6790.87×
Washington, District of Columbia144,8800.8×
Alaska116,9240.91×
South Dakota111,9820.8×
North Dakota100,5630.81×
Vermont75,4250.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Action movies audience
BrandAffinityCategory
Warriors (novel series)1.63×Literature
Rhianna (singer)1.57×Music & Radio
Tabletop role-playing game1.5×Games
Mickey Mouse Clubhouse2.51×Movies & TV
Webtoon1.7×Internet & Social Media
Joan Cusack2.37×Movies & TV
Animal Crossing1.61×Games
spiderman movies1.85×Movies & TV
Dragon Ball (anime)1.68×Movies & TV
Dave Batista1.5×Movies & TV
Watercolor Artist1.7×Arts & Culture
Itachi Uchiha1.62×Literature
Bleach (anime)1.69×Movies & TV
Joker (graphic novel)1.67×Literature
toy story 22.41×Movies & TV
Gravity Falls1.57×Movies & TV
Kakashi Hatake1.59×Literature
Anime music video1.71×Movies & TV
High School DxD1.75×Movies & TV
Gin Tama1.72×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Action movies audience
TraitClusterScore
ExtroversionTHRILL1.28
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.07
Early Adopter MentalityPOWER1
Sports ActivityPOWER0.95
Price SensitivityPREMIUM0.94

Worldwide distribution

Worldwide audience distribution share by country for Action movies
CountryShare
United States18.9%
India5.4%
Japan4.9%

See Action movies audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Action movies have in United States?

Action movies has an estimated audience of 60,367,126 people in United States, concentrated in California and Texas.

What is the gender split and age of Action movies fans?

45.6% of Action movies fans are female, 54.4% are male, with an average age of 37.2 years.

Which brands do Action movies fans like most?

Action movies fans show strongest brand affinity for Warriors (novel series) (1.63×), Rhianna (singer) (1.57×), and Tabletop role-playing game (1.5×) over the country average.

Where do Action movies fans live in United States?

Action movies fans in United States are most concentrated in California (reach 7,615,604), Texas (reach 6,502,045), and Florida (reach 4,521,186). These three regions account for the largest share of the active audience.

What other brands do Action movies fans also like?

Beyond Action movies itself, the audience over-indexes on Rhianna (singer) (1.57×), Tabletop role-playing game (1.5×), Mickey Mouse Clubhouse (2.51×), and Webtoon (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.