A data profile of the people who buy, follow and care about Action movies in India — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 17,420,760 people in India.
The average Action movies fan in India is 30.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Angela White (athlete), Chaupal, Himachal Pradesh, Bihari languages, with strongest over-indexing on Angela White (athlete) (1.78× the country average).
Demographically, the Action movies audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Action movies fan in India is more male, around 30.1 years old, with strong Social Media Usage tendencies and a notable affinity for Angela White (athlete).
The key figures that characterise the Action movies profile in India.
25.2% are female, 74.8% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 30.1 |
| Estimated audience size | 17,420,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Action movies audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~500K | 1.88× | |
| 02 | Manipur | ~30K | 1.44× | |
| 03 | West Bengal | ~800K | 1.41× | |
| 04 | Odisha | ~200K | 1.30× | |
| 05 | Nagaland | ~10K | 1.19× | |
| 06 | Assam | ~200K | 1.16× | |
| 07 | Tripura | ~30K | 1.12× | |
| 08 | Jharkhand | ~200K | 1.08× | |
| 09 | Gujarat | ~500K | 1.07× | |
| 10 | Karnataka | ~500K | 1.05× | |
| 11 | Chhattisgarh | ~100K | 0.99× | |
| 12 | Meghalaya | ~20K | 0.99× | |
| 13 | Maharashtra | ~800K | 0.97× | |
| 14 | Mizoram | ~10K | 0.94× | |
| 15 | Sikkim | ~7K | 0.93× | |
| 16 | Uttar Pradesh | ~800K | 0.92× | |
| 17 | Uttarakhand | ~80K | 0.92× | |
| 18 | Arunachal Pradesh | ~10K | 0.92× | |
| 19 | Madhya Pradesh | ~300K | 0.91× | |
| 20 | Bihar | ~300K | 0.90× | |
| 21 | Rajasthan | ~300K | 0.89× | |
| 22 | Goa | ~20K | 0.89× | |
| 23 | Punjab (region) | ~200K | 0.84× | |
| 24 | Andhra Pradesh | ~200K | 0.83× | |
| 25 | Tamil Nadu | ~300K | 0.80× | |
| 26 | Telangana | ~200K | 0.76× | |
| 27 | Haryana | ~200K | 0.73× | |
| 28 | Himachal Pradesh | ~50K | 0.71× | |
| 29 | Jammu and Kashmir | ~50K | 0.63× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jollywood | Movies & TV | 2.25× | ||
| 02 | Videophone | Technology & Electronics | 2.18× | ||
| 03 | Khanom District | Travel & Leisure | 2.01× | ||
| 04 | Bihari languages | Politics & Society | 1.86× | ||
| 05 | Carry On (franchise) | Movies & TV | 1.82× | ||
| 06 | Melodrama | Movies & TV | 1.80× | ||
| 07 | viki | Movies & TV | 1.79× | ||
| 08 | Angela White (athlete) | Movies & TV | 1.78× | ||
| 09 | Hapag-Lloyd | Travel & Leisure | 1.69× | ||
| 10 | Bagad | Music & Radio | 1.67× | ||
| 11 | Mujra | Arts & Culture | 1.64× | ||
| 12 | Latha Township | Travel & Leisure | 1.63× | ||
| 13 | Cycling shorts | Fashion & Accessoires | 1.63× | ||
| 14 | Anamika (TV series) | Movies & TV | 1.61× | ||
| 15 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.59× | ||
| 16 | Gmina Sidra | Travel & Leisure | 1.58× | ||
| 17 | War of the Worlds (2005 film) | Movies & TV | 1.57× | ||
| 18 | Siwan, Bihar | Travel & Leisure | 1.54× | ||
| 19 | ATN Bangla | Movies & TV | 1.53× | ||
| 20 | Swabi | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.40× | |
| Convenience Orientation | PREMIUM | 0.43× | |
| Sustainability | BALANCE | 0.45× |
Action movies has an estimated audience of 17,420,760 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.2% of Action movies fans are female, 74.8% are male, with an average age of 30.1 years.
Action movies fans show strongest brand affinity for Angela White (athlete) (1.78×), Chaupal, Himachal Pradesh (1.59×), and Bihari languages (1.86×) over the country average.
Action movies fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~800K), and West Bengal (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Chaupal, Himachal Pradesh (1.59×), Bihari languages (1.86×), viki (1.79×), and Videophone (2.18×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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