A data profile of the people who buy, follow and care about Action movies in Austria — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 1,611,231 people in Austria.
The average Action movies fan in Austria is 39.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include OMV, Breaking news, Dnevni avaz, with strongest over-indexing on OMV (1.51× the country average).
Demographically, the Action movies audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Action movies fan in Austria is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for OMV.
The key figures that characterise the Action movies profile in Austria.
47.0% are female, 53.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 39.3 |
| Estimated audience size | 1,611,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Action movies audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.58× | |
| 02 | Burgenland | ~40K | 1.03× | |
| 03 | Upper Austria | ~200K | 0.99× | |
| 04 | Vorarlberg | ~60K | 0.99× | |
| 05 | Styria | ~200K | 0.97× | |
| 06 | Salzburg | ~100K | 0.97× | |
| 07 | Carinthia (state) | ~80K | 0.97× | |
| 08 | Lower Austria | ~200K | 0.95× | |
| 09 | Tyrol | ~100K | 0.95× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 1.79× | ||
| 02 | Breaking news | Movies & TV | 1.78× | ||
| 03 | Dnevni avaz | News | 1.74× | ||
| 04 | Strategy games | Games | 1.74× | ||
| 05 | Andrea Berg | Music & Radio | 1.73× | ||
| 06 | Blic | News | 1.71× | ||
| 07 | Thermomix | Home & Garden | 1.70× | ||
| 08 | Terrace (building) | Home & Garden | 1.70× | ||
| 09 | Employment website | Business & Career | 1.68× | ||
| 10 | Jogging | Sports | 1.65× | ||
| 11 | Fressnapf | Shopping | 1.64× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 1.62× | ||
| 13 | Mattress | Home & Garden | 1.60× | ||
| 14 | Cottage | Travel & Leisure | 1.58× | ||
| 15 | Balcony | Home & Garden | 1.56× | ||
| 16 | Beatrice Egli | Music & Radio | 1.56× | ||
| 17 | Concrete | Home & Garden | 1.53× | ||
| 18 | Living room | Home & Garden | 1.52× | ||
| 19 | OMV | Cars & Mobility | 1.51× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.71× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.61× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Travelling | THRILL | 1.05× |
Action movies has an estimated audience of 1,611,231 people in Austria, concentrated in Vienna and Lower Austria.
47.0% of Action movies fans are female, 53.0% are male, with an average age of 39.3 years.
Action movies fans show strongest brand affinity for OMV (1.51×), Breaking news (1.78×), and Dnevni avaz (1.74×) over the country average.
Action movies fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Breaking news (1.78×), Dnevni avaz (1.74×), Employment website (1.68×), and Living room (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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