Action movies Audience in Canada
Action movies has an estimated audience of 6,676,506 people in Canada. 44.1% are female, 55.9% are male, average age 38.0. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Anime convention, Millie Bobby Brown, Action figure, Speculative fiction, Shōnen manga.
The average Action movies fan in Canada is 38.0 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Anime convention, Millie Bobby Brown, Action figure, with strongest over-indexing on Anime convention (1.53× the country average). Demographically, the Action movies audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Action movies fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 38.0 |
| Estimated audience size | 6,676,506 |
Audience persona
The typical Action movies fan in Canada is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Anime convention.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,317,619 | 1.54× |
| British Columbia | 1,013,154 | 1.01× |
| Alberta | 942,168 | 1.14× |
| Quebec | 915,817 | 0.57× |
| Manitoba | 299,412 | 1.2× |
| Saskatchewan | 271,160 | 1.28× |
| Nova Scotia | 180,051 | 0.9× |
| New Brunswick | 151,360 | 0.98× |
| Newfoundland and Labrador | 87,888 | 0.87× |
| Prince Edward Island | 27,514 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime convention | 1.53× | Literature |
| Millie Bobby Brown | 1.54× | Movies & TV |
| Action figure | 1.52× | Kids & Family |
| Speculative fiction | 1.56× | Literature |
| Shōnen manga | 1.51× | Literature |
| Dragon Ball Z | 1.53× | Movies & TV |
| My Hero Academia | 1.53× | Literature |
| Funimation | 1.61× | Movies & TV |
| Fairy Tail | 1.71× | Literature |
| Darth Vader | 1.55× | Movies & TV |
| Pikachu | 1.5× | Games |
| Hayley Atwell | 1.6× | Movies & TV |
| Cricket World Cup | 1.52× | Sports |
| Home video game console | 1.58× | Games |
| Final Fantasy XIV | 1.52× | Games |
| Wizards of the Coast | 1.52× | Games |
| Super Nintendo Entertainment System | 1.55× | Games |
| Star Wars: The Force Awakens | 1.55× | Movies & TV |
| Death Note | 1.61× | Literature |
| Sword Art Online | 1.69× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| Family Orientation | CONSERVATISM | 1.06 |
| Spirituality | BALANCE | 1.02 |
| Convenience Orientation | PREMIUM | 0.98 |
| Social Media Usage | JOY | 0.97 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
See Action movies audiences in other countries
More Movie genre audiences in Canada
- Comedy movies (11,360,064)
- Drama movies (7,273,586)
- Animated movies (6,926,106)
- Documentary movies (6,842,068)
- Science fiction movies (6,286,634)
Frequently asked questions
How many fans does Action movies have in Canada?
Action movies has an estimated audience of 6,676,506 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Action movies fans?
44.1% of Action movies fans are female, 55.9% are male, with an average age of 38.0 years.
Which brands do Action movies fans like most?
Action movies fans show strongest brand affinity for Anime convention (1.53×), Millie Bobby Brown (1.54×), and Action figure (1.52×) over the country average.
Where do Action movies fans live in Canada?
Action movies fans in Canada are most concentrated in Ontario (reach 4,317,619), British Columbia (reach 1,013,154), and Alberta (reach 942,168). These three regions account for the largest share of the active audience.
What other brands do Action movies fans also like?
Beyond Action movies itself, the audience over-indexes on Millie Bobby Brown (1.54×), Action figure (1.52×), Speculative fiction (1.56×), and Shōnen manga (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.