A data profile of the people who buy, follow and care about Action movies in Canada — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 6,676,506 people in Canada.
The average Action movies fan in Canada is 38.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Anime convention, Millie Bobby Brown, Action figure, with strongest over-indexing on Anime convention (1.53× the country average).
Demographically, the Action movies audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Action movies fan in Canada is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Anime convention.
The key figures that characterise the Action movies profile in Canada.
44.1% are female, 55.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 38.0 |
| Estimated audience size | 6,676,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Action movies audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.54× | |
| 02 | Saskatchewan | ~300K | 1.28× | |
| 03 | Manitoba | ~300K | 1.20× | |
| 04 | Alberta | ~900K | 1.14× | |
| 05 | British Columbia | ~1M | 1.01× | |
| 06 | New Brunswick | ~200K | 0.98× | |
| 07 | Nova Scotia | ~200K | 0.90× | |
| 08 | Newfoundland and Labrador | ~90K | 0.87× | |
| 09 | Prince Edward Island | ~30K | 0.84× | |
| 10 | Quebec | ~900K | 0.57× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fairy Tail | Literature | 1.71× | ||
| 02 | Sword Art Online | Literature | 1.69× | ||
| 03 | Funimation | Movies & TV | 1.61× | ||
| 04 | Death Note | Literature | 1.61× | ||
| 05 | Hayley Atwell | Movies & TV | 1.60× | ||
| 06 | Home video game console | Games | 1.58× | ||
| 07 | Speculative fiction | Literature | 1.56× | ||
| 08 | Darth Vader | Movies & TV | 1.55× | ||
| 09 | Super Nintendo Entertainment System | Games | 1.55× | ||
| 10 | Star Wars: The Force Awakens | Movies & TV | 1.55× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.54× | ||
| 12 | Anime convention | Literature | 1.53× | ||
| 13 | Dragon Ball Z | Movies & TV | 1.53× | ||
| 14 | My Hero Academia | Literature | 1.53× | ||
| 15 | Action figure | Kids & Family | 1.52× | ||
| 16 | Cricket World Cup | Sports | 1.52× | ||
| 17 | Final Fantasy XIV | Games | 1.52× | ||
| 18 | Wizards of the Coast | Games | 1.52× | ||
| 19 | Shōnen manga | Literature | 1.51× | ||
| 20 | Pikachu | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Family Orientation | CONSERVATISM | 1.06× | |
| Spirituality | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.74× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Need for Security | CONSERVATISM | 0.86× |
Action movies has an estimated audience of 6,676,506 people in Canada, concentrated in Ontario and British Columbia.
44.1% of Action movies fans are female, 55.9% are male, with an average age of 38.0 years.
Action movies fans show strongest brand affinity for Anime convention (1.53×), Millie Bobby Brown (1.54×), and Action figure (1.52×) over the country average.
Action movies fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Millie Bobby Brown (1.54×), Action figure (1.52×), Speculative fiction (1.56×), and Shōnen manga (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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