Action movies Audience in France
Action movies has an estimated audience of 10,472,477 people in France. 47.5% are female, 52.5% are male, average age 40.5. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Crédit Industriel et Commercial, Divertissement, Norauto, Google Maps, France Info.
The average Action movies fan in France is 40.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Crédit Industriel et Commercial, Divertissement, Norauto, with strongest over-indexing on Crédit Industriel et Commercial (2.47× the country average). Demographically, the Action movies audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Action movies fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.5 |
| Estimated audience size | 10,472,477 |
Audience persona
The typical Action movies fan in France is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Crédit Industriel et Commercial.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,657,853 | 1.95× |
| Hauts-de-France | 1,497,440 | 1.63× |
| Auvergne-Rhône-Alpes | 1,088,776 | 0.88× |
| Occitanie | 1,011,179 | 1.12× |
| Grand Est | 938,444 | 1.11× |
| Provence-Alpes-Côte d'Azur | 886,563 | 1.14× |
| Nouvelle-Aquitaine | 688,691 | 0.75× |
| Pays de la Loire | 379,369 | 0.65× |
| Normandy | 317,656 | 0.62× |
| Brittany | 289,174 | 0.57× |
| Centre-Val de Loire | 262,967 | 0.67× |
| Bourgogne-Franche-Comté | 242,806 | 0.57× |
| Corsica | 70,019 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crédit Industriel et Commercial | 2.47× | Business & Career |
| Divertissement | 2.29× | Politics & Society |
| Norauto | 1.84× | Cars & Mobility |
| Google Maps | 1.7× | Internet & Social Media |
| France Info | 1.82× | Movies & TV |
| King Jouet | 2.04× | Shopping |
| La Banque postale | 1.55× | Business & Career |
| Crédit Mutuel | 1.53× | Business & Career |
| Oscaro | 1.55× | Cars & Mobility |
| Gala | 1.93× | News |
| Brigitte Bardot | 1.59× | Movies & TV |
| vertbaudet | 1.96× | Fashion & Accessoires |
| Charlotte Cardin | 1.54× | Music & Radio |
| Bourse Direct | 1.68× | Business & Career |
| Drop shipping | 1.62× | Shopping |
| Carrefour Express | 1.52× | Shopping |
| Used car | 1.91× | Cars & Mobility |
| Instant Gaming | 1.86× | Games |
| Gmail | 1.52× | Internet & Social Media |
| ICloud | 1.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.94 |
| Mindfulness | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.6 |
| Indulgence | JOY | 1.51 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
See Action movies audiences in other countries
More Movie genre audiences in France
- Comedy movies (15,759,846)
- Animated movies (9,718,170)
- Thriller movies (8,731,503)
- Documentary movies (8,258,727)
- Anime movies (6,584,284)
Frequently asked questions
How many fans does Action movies have in France?
Action movies has an estimated audience of 10,472,477 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Action movies fans?
47.5% of Action movies fans are female, 52.5% are male, with an average age of 40.5 years.
Which brands do Action movies fans like most?
Action movies fans show strongest brand affinity for Crédit Industriel et Commercial (2.47×), Divertissement (2.29×), and Norauto (1.84×) over the country average.
Where do Action movies fans live in France?
Action movies fans in France are most concentrated in Île-de-France (reach 3,657,853), Hauts-de-France (reach 1,497,440), and Auvergne-Rhône-Alpes (reach 1,088,776). These three regions account for the largest share of the active audience.
What other brands do Action movies fans also like?
Beyond Action movies itself, the audience over-indexes on Divertissement (2.29×), Norauto (1.84×), Google Maps (1.7×), and France Info (1.82×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.