A data profile of the people who buy, follow and care about Bricomarché in France — modelled from more than twelve digital signal sources. Bricomarché has an estimated audience of 7,833,724 people in France.
The average Bricomarché fan in France is 49.6 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitanie.
Top brand affinities include Engie, Sustainable energy, Brico Dépôt, with strongest over-indexing on Engie (2.88× the country average).
Demographically, the Bricomarché audience skews balanced with an average age of 49.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bricomarché fan in France is balanced, around 49.6 years old, with strong Sustainability tendencies and a notable affinity for Engie.
The key figures that characterise the Bricomarché profile in France.
51.8% are female, 48.2% are male, average age 49.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 49.6 |
| Estimated audience size | 7,833,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 48% |
of the worldwide Bricomarché audience comes from France.
| Country | Share |
|---|---|
| France | 71.7% |
| Poland | 17.3% |
| Portugal | 7.7% |
Where the Bricomarché audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~500K | 1.89× | |
| 02 | Bourgogne-Franche-Comté | ~500K | 1.65× | |
| 03 | Normandy | ~600K | 1.58× | |
| 04 | Nouvelle-Aquitaine | ~800K | 1.19× | |
| 05 | Pays de la Loire | ~500K | 1.13× | |
| 06 | Brittany | ~400K | 1.06× | |
| 07 | Auvergne-Rhône-Alpes | ~900K | 0.99× | |
| 08 | Occitanie | ~600K | 0.92× | |
| 09 | Grand Est | ~600K | 0.92× | |
| 10 | Hauts-de-France | ~500K | 0.78× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.45× | |
| 12 | Île-de-France | ~500K | 0.38× | |
| 13 | Corsica | ~10K | 0.27× |
The strongest cross-interests of the Bricomarché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 7.09× | ||
| 02 | Octopus Energy | Home & Garden | 7.09× | ||
| 03 | Photovoltaics | Home & Garden | 6.94× | ||
| 04 | Solar panel | Home & Garden | 6.61× | ||
| 05 | Building material | Home & Garden | 4.70× | ||
| 06 | Mr. Bricolage | Shopping | 4.65× | ||
| 07 | Renewable energy | Business & Career | 4.52× | ||
| 08 | Brico Dépôt | Shopping | 3.11× | ||
| 09 | Spar (retailer) | Shopping | 3.03× | ||
| 10 | Engie | Home & Garden | 2.88× | ||
| 11 | King Jouet | Shopping | 2.61× | ||
| 12 | Enedis | Home & Garden | 2.45× | ||
| 13 | Castorama | Shopping | 2.44× | ||
| 14 | Leroy Merlin | Shopping | 2.06× | ||
| 15 | Renovation | Home & Garden | 1.98× | ||
| 16 | Home improvement | Home & Garden | 1.64× | ||
| 17 | Norauto | Cars & Mobility | 1.64× | ||
| 18 | Lidl | Shopping | 1.61× | ||
| 19 | Garden | Home & Garden | 1.57× | ||
| 20 | Intermarché | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.08× | |
| DIY Mentality | THRILL | 1.51× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Career Orientation | POWER | 0.77× | |
| Travelling | THRILL | 0.85× |
Bricomarché's target market in France covers an estimated 7,833,724 people, concentrated in Auvergne-Rhône-Alpes and Nouvelle-Aquitaine.
51.8% of the Bricomarché audience are female, 48.2% are male, with an average age of 49.6 years.
Bricomarché fans show strongest brand affinity for Engie (2.88×), Sustainable energy (7.09×), and Brico Dépôt (3.11×) over the country average.
Bricomarché fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~900K), Nouvelle-Aquitaine (reach ~800K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bricomarché itself, the audience over-indexes on Sustainable energy (7.09×), Brico Dépôt (3.11×), Solar panel (6.61×), and Mr. Bricolage (4.65×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bricomarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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