Bricomarché Target Market in France
Bricomarché has an estimated audience of 7,677,575 people in France. 51.8% are female, 48.2% are male, average age 49.6. Top regions: Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitanie. Top brand affinities: Engie, Sustainable energy, Brico Dépôt, Solar panel, Mr. Bricolage.
The average Bricomarché fan in France is 49.6 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitanie. Top brand affinities include Engie, Sustainable energy, Brico Dépôt, with strongest over-indexing on Engie (2.88× the country average). Demographically, the Bricomarché audience skews balanced with an average age of 49.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Customer demographics of Bricomarché
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 49.6 |
| Estimated audience size | 7,677,575 |
Audience persona
The typical Bricomarché fan in France is balanced, around 49.6 years old, with strong Sustainability tendencies and a notable affinity for Engie.
Bricomarché customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~900K | 0.99× |
| Nouvelle-Aquitaine | ~800K | 1.19× |
| Occitanie | ~600K | 0.92× |
| Normandy | ~600K | 1.58× |
| Grand Est | ~600K | 0.92× |
| Centre-Val de Loire | ~500K | 1.89× |
| Hauts-de-France | ~500K | 0.78× |
| Île-de-France | ~500K | 0.38× |
| Bourgogne-Franche-Comté | ~500K | 1.65× |
| Pays de la Loire | ~500K | 1.13× |
| Brittany | ~400K | 1.06× |
| Provence-Alpes-Côte d'Azur | ~300K | 0.45× |
| Corsica | ~10K | 0.27× |
Top brand affinities of the Bricomarché audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Engie | 2.88× | Home & Garden |
| Sustainable energy | 7.09× | Home & Garden |
| Brico Dépôt | 3.11× | Shopping |
| Solar panel | 6.61× | Home & Garden |
| Mr. Bricolage | 4.65× | Shopping |
| Renewable energy | 4.52× | Business & Career |
| Photovoltaics | 6.94× | Home & Garden |
| Castorama | 2.44× | Shopping |
| Octopus Energy | 7.09× | Home & Garden |
| Renovation | 1.98× | Home & Garden |
| King Jouet | 2.61× | Shopping |
| Garden | 1.57× | Home & Garden |
| Home improvement | 1.64× | Home & Garden |
| Enedis | 2.45× | Home & Garden |
| Building material | 4.7× | Home & Garden |
| Lidl | 1.61× | Shopping |
| Spar (retailer) | 3.03× | Shopping |
| Intermarché | 1.55× | Shopping |
| Leroy Merlin | 2.06× | Shopping |
| Norauto | 1.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.08 |
| DIY Mentality | THRILL | 1.51 |
| Need for Security | CONSERVATISM | 1.14 |
| Quality Awareness | PREMIUM | 1.13 |
| Community Orientation | OPEN | 1.08 |
| Pet Ownership | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 71.7% |
| Poland | 17.3% |
| Portugal | 7.7% |
See Bricomarché audiences in other countries
More Home & Garden audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
Who is Bricomarché's target market in France?
Bricomarché's target market in France covers an estimated 7,677,575 people, concentrated in Auvergne-Rhône-Alpes and Nouvelle-Aquitaine.
What is the gender split and age of Bricomarché customers?
51.8% of the Bricomarché audience are female, 48.2% are male, with an average age of 49.6 years.
Which brands do Bricomarché fans like most?
Bricomarché fans show strongest brand affinity for Engie (2.88×), Sustainable energy (7.09×), and Brico Dépôt (3.11×) over the country average.
Where do Bricomarché fans live in France?
Bricomarché fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~900K), Nouvelle-Aquitaine (reach ~800K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Bricomarché fans also like?
Beyond Bricomarché itself, the audience over-indexes on Sustainable energy (7.09×), Brico Dépôt (3.11×), Solar panel (6.61×), and Mr. Bricolage (4.65×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Bricomarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.