A data profile of the people who buy, follow and care about Renovation in France — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 11,648,949 people in France.
The average Renovation fan in France is 47.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Home construction, Home repair, Brico Dépôt, with strongest over-indexing on Home construction (5.98× the country average).
Demographically, the Renovation audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Renovation fan in France is balanced, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
The key figures that characterise the Renovation profile in France.
50.9% are female, 49.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 47.2 |
| Estimated audience size | 11,648,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Renovation audience comes from France.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.25× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.22× | |
| 03 | Centre-Val de Loire | ~500K | 1.16× | |
| 04 | Occitanie | ~1M | 1.13× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.12× | |
| 06 | Auvergne-Rhône-Alpes | ~1.5M | 1.09× | |
| 07 | Brittany | ~600K | 1.00× | |
| 08 | Hauts-de-France | ~1M | 0.96× | |
| 09 | Grand Est | ~900K | 0.93× | |
| 10 | Pays de la Loire | ~600K | 0.91× | |
| 11 | Bourgogne-Franche-Comté | ~400K | 0.89× | |
| 12 | Normandy | ~500K | 0.88× | |
| 13 | Corsica | ~50K | 0.87× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home construction | Home & Garden | 5.98× | ||
| 02 | Home repair | Home & Garden | 5.73× | ||
| 03 | Zara Home | Home & Garden | 4.09× | ||
| 04 | Bricolage | Home & Garden | 3.63× | ||
| 05 | Gourmet Foods | Food & Beverages | 3.58× | ||
| 06 | Mr. Bricolage | Shopping | 3.47× | ||
| 07 | HVAC | Home & Garden | 3.39× | ||
| 08 | Home Design | Home & Garden | 3.17× | ||
| 09 | Brico Dépôt | Shopping | 3.12× | ||
| 10 | Bathroom | Home & Garden | 3.04× | ||
| 11 | IKEA | Home & Garden | 2.86× | ||
| 12 | Leroy Merlin | Shopping | 2.62× | ||
| 13 | Culinary art | Arts & Culture | 2.58× | ||
| 14 | Plumbing | Home & Garden | 2.56× | ||
| 15 | Castorama | Shopping | 2.54× | ||
| 16 | Garden | Home & Garden | 1.96× | ||
| 17 | Home improvement | Home & Garden | 1.92× | ||
| 18 | Furniture | Home & Garden | 1.75× | ||
| 19 | House | Home & Garden | 1.53× | ||
| 20 | Business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.21× | |
| DIY Mentality | THRILL | 1.54× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Tradition | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
Renovation has an estimated audience of 11,648,949 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.9% of Renovation fans are female, 49.1% are male, with an average age of 47.2 years.
Renovation fans show strongest brand affinity for Home construction (5.98×), Home repair (5.73×), and Brico Dépôt (3.12×) over the country average.
Renovation fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home repair (5.73×), Brico Dépôt (3.12×), IKEA (2.86×), and Castorama (2.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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