Renovation Audience in France
Renovation has an estimated audience of 11,648,949 people in France. 50.9% are female, 49.1% are male, average age 47.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Home construction, Home repair, Brico Dépôt, IKEA, Castorama.
The average Renovation fan in France is 47.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Home construction, Home repair, Brico Dépôt, with strongest over-indexing on Home construction (5.98× the country average). Demographically, the Renovation audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Renovation fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 47.2 |
| Estimated audience size | 11,648,949 |
Audience persona
The typical Renovation fan in France is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Home construction.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,629,317 | 1.26× |
| Auvergne-Rhône-Alpes | 1,501,410 | 1.1× |
| Nouvelle-Aquitaine | 1,156,055 | 1.13× |
| Occitanie | 1,145,902 | 1.14× |
| Provence-Alpes-Côte d'Azur | 1,076,804 | 1.25× |
| Hauts-de-France | 976,883 | 0.95× |
| Grand Est | 862,695 | 0.92× |
| Pays de la Loire | 575,264 | 0.89× |
| Brittany | 572,290 | 1.01× |
| Centre-Val de Loire | 528,343 | 1.21× |
| Normandy | 478,108 | 0.84× |
| Bourgogne-Franche-Comté | 399,742 | 0.85× |
| Corsica | 27,249 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 5.98× | Home & Garden |
| Home repair | 5.73× | Home & Garden |
| Brico Dépôt | 3.12× | Shopping |
| IKEA | 2.86× | Home & Garden |
| Castorama | 2.54× | Shopping |
| Garden | 1.96× | Home & Garden |
| Bricolage | 3.63× | Home & Garden |
| Bathroom | 3.04× | Home & Garden |
| Home improvement | 1.92× | Home & Garden |
| Mr. Bricolage | 3.47× | Shopping |
| Business | 1.51× | Business & Career |
| Furniture | 1.75× | Home & Garden |
| Gourmet Foods | 3.58× | Food & Beverages |
| Leroy Merlin | 2.62× | Shopping |
| Plumbing | 2.56× | Home & Garden |
| Home Design | 3.17× | Home & Garden |
| Culinary art | 2.58× | Arts & Culture |
| House | 1.53× | Home & Garden |
| Zara Home | 4.09× | Home & Garden |
| HVAC | 3.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.06 |
| Mindfulness | BALANCE | 2 |
| Design Affinity | PREMIUM | 1.99 |
| DIY Mentality | THRILL | 1.96 |
| Community Orientation | OPEN | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
See Renovation audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Renovation have in France?
Renovation has an estimated audience of 11,648,949 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Renovation fans?
50.9% of Renovation fans are female, 49.1% are male, with an average age of 47.2 years.
Which brands do Renovation fans like most?
Renovation fans show strongest brand affinity for Home construction (5.98×), Home repair (5.73×), and Brico Dépôt (3.12×) over the country average.
Where do Renovation fans live in France?
Renovation fans in France are most concentrated in Île-de-France (reach 2,629,317), Auvergne-Rhône-Alpes (reach 1,501,410), and Nouvelle-Aquitaine (reach 1,156,055). These three regions account for the largest share of the active audience.
What other brands do Renovation fans also like?
Beyond Renovation itself, the audience over-indexes on Home repair (5.73×), Brico Dépôt (3.12×), IKEA (2.86×), and Castorama (2.54×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.