Furniture Audience in France
Furniture has an estimated audience of 16,129,377 people in France. 60.4% are female, 39.6% are male, average age 44.4. Top regions: Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur. Top brand affinities: IKEA, Castorama, Brico Dépôt, Lidl, vertbaudet.
The average Furniture fan in France is 44.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur. Top brand affinities include IKEA, Castorama, Brico Dépôt, with strongest over-indexing on IKEA (2.25× the country average). Demographically, the Furniture audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Furniture fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.4 |
| Estimated audience size | 16,129,377 |
Audience persona
The typical Furniture fan in France is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,077,148 | 1.76× |
| Hauts-de-France | 2,329,971 | 1.64× |
| Provence-Alpes-Côte d'Azur | 1,858,661 | 1.55× |
| Auvergne-Rhône-Alpes | 1,825,539 | 0.96× |
| Occitanie | 1,323,996 | 0.95× |
| Nouvelle-Aquitaine | 1,292,758 | 0.91× |
| Grand Est | 1,287,771 | 0.99× |
| Pays de la Loire | 637,426 | 0.71× |
| Bourgogne-Franche-Comté | 583,094 | 0.89× |
| Brittany | 578,329 | 0.73× |
| Normandy | 566,884 | 0.72× |
| Centre-Val de Loire | 386,162 | 0.64× |
| Corsica | 43,194 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 2.25× | Home & Garden |
| Castorama | 1.92× | Shopping |
| Brico Dépôt | 1.76× | Shopping |
| Lidl | 1.59× | Shopping |
| vertbaudet | 2.47× | Fashion & Accessoires |
| La Redoute | 1.66× | Shopping |
| Kiabi | 2.02× | Fashion & Accessoires |
| Auchan | 1.53× | Shopping |
| Garden furniture | 2.97× | Home & Garden |
| Leroy Merlin | 1.95× | Shopping |
| Home Appliances | 1.69× | Home & Garden |
| Linens | 1.96× | Home & Garden |
| Ready-to-assemble furniture | 2.82× | Home & Garden |
| Deco | 1.66× | Home & Garden |
| Gémo | 2× | Fashion & Accessoires |
| Interior design | 1.51× | Business & Career |
| Bathroom | 1.72× | Home & Garden |
| Maisons du Monde | 1.92× | Home & Garden |
| Christina Ricci | 3.35× | Movies & TV |
| Decorative arts | 1.5× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.93 |
| Mindfulness | BALANCE | 1.95 |
| Community Orientation | OPEN | 1.66 |
| Indulgence | JOY | 1.57 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
See Furniture audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Furniture have in France?
Furniture has an estimated audience of 16,129,377 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Furniture fans?
60.4% of Furniture fans are female, 39.6% are male, with an average age of 44.4 years.
Which brands do Furniture fans like most?
Furniture fans show strongest brand affinity for IKEA (2.25×), Castorama (1.92×), and Brico Dépôt (1.76×) over the country average.
Where do Furniture fans live in France?
Furniture fans in France are most concentrated in Île-de-France (reach 5,077,148), Hauts-de-France (reach 2,329,971), and Provence-Alpes-Côte d'Azur (reach 1,858,661). These three regions account for the largest share of the active audience.
What other brands do Furniture fans also like?
Beyond Furniture itself, the audience over-indexes on Castorama (1.92×), Brico Dépôt (1.76×), Lidl (1.59×), and vertbaudet (2.47×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.