Linens Audience in France
Linens has an estimated audience of 6,218,163 people in France. 78.3% are female, 21.7% are male, average age 45.5. Top brand affinities: Conforama, King Jouet, Kitchen garden, Lidl, Real property.
Top brand affinities include Conforama, King Jouet, Kitchen garden, with strongest over-indexing on Conforama (2.57× the country average). Demographically, the Linens audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Extroversion, Mindfulness.
Category: Home & Garden · Type: Topic
Demographics of Linens fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 45.5 |
| Estimated audience size | 6,218,163 |
Audience persona
The typical Linens fan in France is more female, around 45.5 years old, with strong Extroversion tendencies and a notable affinity for Conforama.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 2.57× | Home & Garden |
| King Jouet | 3.55× | Shopping |
| Kitchen garden | 5.51× | Home & Garden |
| Lidl | 2.18× | Shopping |
| Real property | 2.42× | Home & Garden |
| Anthropology | 2.71× | Business & Career |
| Voici | 2.5× | News |
| Skirt | 2.84× | Fashion & Accessoires |
| AliExpress | 1.96× | Shopping |
| Stradivarius | 3.34× | Shopping |
| Happiness | 1.87× | Health |
| Boutiques | 1.89× | Fashion & Accessoires |
| Hat | 2.76× | Fashion & Accessoires |
| Renovation | 1.93× | Home & Garden |
| Hairstyle | 2.01× | Beauty & Wellness |
| IKEA | 1.73× | Home & Garden |
| Promod | 2.64× | Fashion & Accessoires |
| Electronic funds transfer | 2.41× | Business & Career |
| Crédit Mutuel | 1.93× | Business & Career |
| Carrefour | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.35 |
| Mindfulness | BALANCE | 1.27 |
| DIY Mentality | THRILL | 1.27 |
| Price Sensitivity | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.06 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| France | 13.8% |
| Italy | 10.4% |
See Linens audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Linens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.