A data profile of the people who buy, follow and care about Linens in France — modelled from more than twelve digital signal sources. Linens has an estimated audience of 6,218,163 people in France.
Linens has an estimated audience of 6,218,163 people in France. 78.3% are female, 21.7% are male, average age 45.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Breast Cancer awareness.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (288.72× the country average).
Demographically, the Linens audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Linens fan in France is more female, around 45.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Linens profile in France.
78.3% are female, 21.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 45.5 |
| Estimated audience size | 6,218,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Linens audience comes from France.
| Country | Share |
|---|---|
| United States | 16.2% |
| France | 13.8% |
| Italy | 10.4% |
The strongest cross-interests of the Linens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 321.81× | ||
| 02 | Love & Sex | Kids & Family | 288.72× | ||
| 03 | Christmas Gift | Kids & Family | 53.10× | ||
| 04 | Christmas tree | Kids & Family | 31.38× | ||
| 05 | Modanisa | Fashion & Accessoires | 20.34× | ||
| 06 | Breast Cancer awareness | Health | 20.02× | ||
| 07 | Kitchen garden | Home & Garden | 16.96× | ||
| 08 | Girl power | Politics & Society | 16.73× | ||
| 09 | Islamic banking | Business & Career | 16.06× | ||
| 10 | Sustainable products | Politics & Society | 13.15× | ||
| 11 | Hormone | Health | 12.95× | ||
| 12 | Zoom lens | Technology & Electronics | 12.21× | ||
| 13 | Dentistry | Business & Career | 11.45× | ||
| 14 | Broadcasting of sports events | Movies & TV | 9.03× | ||
| 15 | King Jouet | Shopping | 3.30× | ||
| 16 | H&M | Shopping | 2.80× | ||
| 17 | IKEA | Home & Garden | 2.59× | ||
| 18 | Conforama | Home & Garden | 2.34× | ||
| 19 | Renovation | Home & Garden | 2.26× | ||
| 20 | Furniture | Home & Garden | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.32× | |
| Quality Awareness | PREMIUM | 1.85× | |
| DIY Mentality | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Travelling | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Linens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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