Linens Audience in United States

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Linens has an estimated audience of 7,330,620 people in United States. 76.9% are female, 23.1% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Governor of Michigan, Goop, headspace, Fairy godmother.

The average Linens fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Governor of Michigan, Goop, with strongest over-indexing on Product design (4.3× the country average). Demographically, the Linens audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Linens fans

Demographic split for Linens audience in United States
MetricValue
Female76.9%
Male23.1%
Average age46.7
Estimated audience size7,330,620

Audience persona

The typical Linens fan in United States is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Linens in United States
RegionReachAffinity
California1,086,2651.35×
Texas743,9411.18×
Florida575,1141.16×
New York526,4351.29×
Georgia275,0321.22×
Illinois241,7130.99×
Pennsylvania236,2310.96×
North Carolina229,9631.04×
Virginia201,9231.13×
New Jersey200,4231.08×
Ohio199,8120.88×
Washington189,3191.29×
Michigan177,3310.93×
Massachusetts160,1041.11×
Arizona156,3841.04×
Tennessee142,6630.97×
Maryland135,9341.08×
Indiana116,2270.87×
Colorado115,6841×
Missouri114,1390.97×
South Carolina106,5450.97×
Oregon101,9681.21×
Minnesota99,0590.94×
Louisiana98,9461.05×
Alabama97,8460.96×
Wisconsin90,6200.82×
Kentucky81,4610.89×
Connecticut77,9171.06×
Oklahoma77,4400.95×
Utah71,8681.09×
Nevada70,6791×
Arkansas59,9820.99×
Kansas53,0100.92×
Mississippi51,7730.86×
Iowa50,1320.83×
Hawaii42,7571.36×
New Mexico37,1341.01×
Idaho34,8910.95×
Nebraska30,6630.83×
Washington, District of Columbia27,5991.25×
West Virginia27,0980.79×
Maine26,5401.01×
New Hampshire25,3230.88×
Rhode Island20,3330.87×
Alaska18,1381.16×
Delaware17,2670.85×
Montana16,9620.83×
Vermont12,4130.96×
South Dakota11,7290.69×
North Dakota10,5910.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Linens audience
BrandAffinityCategory
Product design4.3×Business & Career
Governor of Michigan12.99×Politics & Society
Goop9.33×Internet & Social Media
headspace15.9×Health
Fairy godmother12.66×Literature
Emperor Entertainment Group20×Business & Career
Cherish (group)16.84×Music & Radio
Bank account3.75×Business & Career
Natural rubber2.9×Cars & Mobility
Wok7.92×Food & Beverages
Google Home7.68×Technology & Electronics
Historic site4.41×Arts & Culture
Grace Slick9.06×Music & Radio
UK garage5.57×Music & Radio
Hibachi7.52×Food & Beverages
Israel2×Travel & Leisure
Janitor6.07×Home & Garden
Vocal harmony4.14×Music & Radio
Stamp collecting4.18×Home & Garden
Grinch3.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Linens audience
TraitClusterScore
Design AffinityPREMIUM2.69
DIY MentalityTHRILL1.8
CreativityOPEN1.62
SustainabilityBALANCE1.53
IndulgenceJOY1.53
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Linens
CountryShare
United States16.2%
France13.8%
Italy10.4%

See Linens audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Linens have in United States?

Linens has an estimated audience of 7,330,620 people in United States, concentrated in California and Texas.

What is the gender split and age of Linens fans?

76.9% of Linens fans are female, 23.1% are male, with an average age of 46.7 years.

Which brands do Linens fans like most?

Linens fans show strongest brand affinity for Product design (4.3×), Governor of Michigan (12.99×), and Goop (9.33×) over the country average.

Where do Linens fans live in United States?

Linens fans in United States are most concentrated in California (reach 1,086,265), Texas (reach 743,941), and Florida (reach 575,114). These three regions account for the largest share of the active audience.

What other brands do Linens fans also like?

Beyond Linens itself, the audience over-indexes on Governor of Michigan (12.99×), Goop (9.33×), headspace (15.9×), and Fairy godmother (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Linens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.