Carpet Audience in United States

Carpet logo

Carpet has an estimated audience of 25,102,989 people in United States. 66.7% are female, 33.3% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, Flooring, Floor, Lowe's, Old Navy.

The average Carpet fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, Flooring, Floor, with strongest over-indexing on Hobby Lobby (2.16× the country average). Demographically, the Carpet audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Carpet fans

Demographic split for Carpet audience in United States
MetricValue
Female66.7%
Male33.3%
Average age44.6
Estimated audience size25,102,989

Audience persona

The typical Carpet fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Carpet in United States
RegionReachAffinity
California2,901,5201.05×
Texas2,121,5140.98×
Florida1,476,2030.87×
New York1,427,7401.02×
Ohio982,2091.27×
Pennsylvania964,6611.14×
Illinois889,7141.06×
Michigan882,2501.34×
Georgia744,9040.96×
North Carolina714,1530.95×
Virginia640,7031.05×
Washington598,2971.19×
New Jersey592,5260.93×
Indiana540,9761.18×
Missouri461,9321.14×
Arizona454,8510.89×
Tennessee453,6850.9×
Maryland445,4711.03×
Colorado429,4271.09×
Minnesota420,7441.17×
Massachusetts380,5920.77×
Oklahoma380,1391.36×
Wisconsin374,4970.99×
South Carolina347,2130.92×
Kentucky343,3661.09×
Alabama342,2840.98×
Oregon291,8051.01×
Utah279,7031.24×
Louisiana271,7890.84×
Iowa247,3161.2×
Kansas223,9491.13×
Arkansas212,9901.03×
Nevada209,8080.86×
Connecticut203,2990.81×
Mississippi182,2100.88×
Idaho160,2311.27×
West Virginia140,8561.2×
Nebraska127,7551.01×
New Mexico118,6150.94×
Montana79,0591.14×
New Hampshire76,3770.77×
Hawaii71,2940.66×
Delaware66,8690.97×
Maine63,3460.7×
South Dakota56,5080.97×
Washington, District of Columbia52,7790.7×
Rhode Island49,9980.63×
Wyoming46,6991.26×
North Dakota43,8500.85×
Alaska43,2880.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carpet audience
BrandAffinityCategory
Hobby Lobby2.16×Home & Garden
Flooring3.98×Home & Garden
Floor4.22×Home & Garden
Lowe's1.83×Shopping
Old Navy1.85×Fashion & Accessoires
Kohl's1.77×Shopping
Furniture1.54×Home & Garden
Pinterest1.51×Internet & Social Media
Macy's1.74×Shopping
Architecture1.6×Business & Career
Fiber3×Health
Women's clothing1.57×Fashion & Accessoires
Target Corporation1.51×Shopping
Wool2.4×Fashion & Accessoires
Weaving2.8×Fashion & Accessoires
Dresses1.61×Fashion & Accessoires
Tile3.14×Home & Garden
Oven1.87×Home & Garden
Boutiques1.5×Fashion & Accessoires
Mammal1.5×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carpet audience
TraitClusterScore
Design AffinityPREMIUM1.44
DIY MentalityTHRILL1.34
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.3
Quality AwarenessPREMIUM1.27
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Carpet
CountryShare
United States23.4%
United Kingdom8.3%
Italy3.1%

See Carpet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Carpet have in United States?

Carpet has an estimated audience of 25,102,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Carpet fans?

66.7% of Carpet fans are female, 33.3% are male, with an average age of 44.6 years.

Which brands do Carpet fans like most?

Carpet fans show strongest brand affinity for Hobby Lobby (2.16×), Flooring (3.98×), and Floor (4.22×) over the country average.

Where do Carpet fans live in United States?

Carpet fans in United States are most concentrated in California (reach 2,901,520), Texas (reach 2,121,514), and Florida (reach 1,476,203). These three regions account for the largest share of the active audience.

What other brands do Carpet fans also like?

Beyond Carpet itself, the audience over-indexes on Flooring (3.98×), Floor (4.22×), Lowe's (1.83×), and Old Navy (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.