Rascasse Audience Intelligence

Carpet Audience in United States

A data profile of the people who buy, follow and care about Carpet in United States — modelled from more than twelve digital signal sources. Carpet has an estimated audience of 25,102,989 people in United States.

#832among Topic in United States#88in Home & Garden

The average Carpet fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hobby Lobby, Flooring, Floor, with strongest over-indexing on Hobby Lobby (2.16× the country average).

Demographically, the Carpet audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carpet fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hobby Lobby.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpet profile in United States.

Audience size
25.1M
in United States
Gender
66.7%♀
33.3% male
Age
44.6
average years
Country rank
#1224
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpet fans

66.7% are female, 33.3% are male, average age 44.6.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Carpet audience in United States
MetricValue
Female66.7%
Male33.3%
Average age44.6
Estimated audience size25,102,989
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Carpet audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Carpet audience comes from United States.

Worldwide audience distribution share by country for Carpet
CountryShare
United States23.4%
United Kingdom8.3%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpet audience in United States is strongest.

Fig. 05

Top regions by affinity

Carpet fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K1.31×
02Michigan~800K1.28×
03Utah~300K1.28×
04Ohio~1M1.27×
05Idaho~200K1.27×
06West Virginia~100K1.24×
07Iowa~300K1.23×
08Wyoming~40K1.20×
09Indiana~500K1.17×
10Kansas~200K1.16×
11Minnesota~400K1.15×
12Missouri~500K1.13×
13Pennsylvania~900K1.12×
14Washington~600K1.10×
15Montana~80K1.10×
16South Dakota~60K1.10×
17Kentucky~300K1.09×
18Colorado~400K1.07×
19Nebraska~100K1.07×
20Arkansas~200K1.06×
21Maryland~500K1.04×
22Wisconsin~400K1.03×
23Delaware~70K1.02×
24Illinois~800K1.01×
25California~3M1.00×
26Virginia~600K1.00×
27Oregon~300K1.00×
28New York~1.5M0.97×
29Alabama~300K0.97×
30North Dakota~50K0.97×
31Texas~2M0.96×
32New Mexico~100K0.96×
33Georgia~700K0.94×
34New Jersey~600K0.94×
35Mississippi~200K0.93×
36North Carolina~700K0.92×
37South Carolina~300K0.92×
38Arizona~400K0.87×
39Alaska~50K0.87×
40Tennessee~400K0.86×
41Nevada~200K0.85×
42Louisiana~300K0.84×
43Connecticut~200K0.82×
44Florida~1.5M0.81×
45New Hampshire~80K0.81×
46Maine~70K0.74×
47Massachusetts~400K0.73×
48Hawaii~80K0.73×
49Washington, District of Columbia~50K0.73×
50Rhode Island~60K0.70×
Fig. 06

Affinity by region

Affinity by region — Carpet, United States
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpet audience
#·InterestCategoryAffinity×
01FloorHome & Garden4.22×
02FlooringHome & Garden3.98×
03TileHome & Garden3.14×
04FiberHealth3.00×
05WeavingFashion & Accessoires2.80×
06WoolFashion & Accessoires2.40×
07Hobby LobbyHome & Garden2.16×
08OvenHome & Garden1.87×
09Nordstrom rackFashion & Accessoires1.86×
10Old NavyFashion & Accessoires1.85×
11Kohl'sShopping1.77×
12Macy'sShopping1.74×
13DressesFashion & Accessoires1.61×
14ArchitectureBusiness & Career1.60×
15Women's clothingFashion & Accessoires1.57×
16FurnitureHome & Garden1.54×
17PinterestInternet & Social Media1.51×
18Target CorporationShopping1.51×
19BoutiquesFashion & Accessoires1.50×
20MammalPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpet audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.51×
Design AffinityPREMIUM1.51×
CreativityOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpet audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.99×
Risk AppetiteTHRILL0.99×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpet have in United States?

Carpet has an estimated audience of 25,102,989 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carpet fans?

66.7% of Carpet fans are female, 33.3% are male, with an average age of 44.6 years.

03

Which brands do Carpet fans like most?

Carpet fans show strongest brand affinity for Hobby Lobby (2.16×), Flooring (3.98×), and Floor (4.22×) over the country average.

04

Where do Carpet fans live in United States?

Carpet fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Carpet fans also like?

Beyond Carpet itself, the audience over-indexes on Flooring (3.98×), Floor (4.22×), Old Navy (1.85×), and Kohl's (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Carpet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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