Tile Audience in United States

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Tile has an estimated audience of 16,468,222 people in United States. 48.6% are female, 51.4% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Fairy godmother, Goop, Wok, Cherish (group).

The average Tile fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Fairy godmother, Goop, with strongest over-indexing on Governor of Michigan (18.91× the country average). Demographically, the Tile audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tile fans

Demographic split for Tile audience in United States
MetricValue
Female48.6%
Male51.4%
Average age43.2
Estimated audience size16,468,222

Audience persona

The typical Tile fan in United States is balanced, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Tile in United States
RegionReachAffinity
California1,962,2901.08×
Texas1,232,8020.87×
Florida1,108,4440.99×
New York987,8601.07×
Pennsylvania583,7861.05×
Illinois528,6740.96×
Ohio502,5230.99×
North Carolina487,0070.98×
Virginia442,1831.1×
Georgia441,8790.87×
New Jersey431,7031.03×
Michigan429,0181×
Washington422,7361.28×
Massachusetts410,7771.27×
Arizona351,8151.05×
Minnesota302,0141.28×
Indiana301,0841×
Tennessee298,2260.9×
Colorado290,0741.12×
Maryland270,2280.95×
Wisconsin266,6431.08×
Missouri258,8830.98×
Oregon223,6221.18×
South Carolina218,5440.88×
Connecticut206,1331.25×
Kentucky191,2190.93×
Alabama188,1970.82×
Iowa165,6951.22×
Oklahoma164,9580.9×
Utah160,5131.09×
Louisiana150,8000.71×
Kansas132,1901.02×
Nevada111,0260.7×
Arkansas110,0060.81×
Nebraska93,9761.14×
Mississippi92,7580.68×
Idaho75,5190.91×
New Mexico74,5890.9×
New Hampshire69,8341.08×
Maine69,4611.18×
West Virginia61,1490.8×
Hawaii60,9930.86×
Rhode Island59,1511.13×
Montana54,9741.2×
Washington, District of Columbia45,5150.92×
Vermont39,3681.36×
South Dakota37,6640.99×
Delaware37,2570.82×
North Dakota37,1901.1×
Alaska27,3270.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tile audience
BrandAffinityCategory
Governor of Michigan18.91×Politics & Society
Fairy godmother15.99×Literature
Goop9.97×Internet & Social Media
Wok11.65×Food & Beverages
Cherish (group)18.52×Music & Radio
Vocal harmony7.36×Music & Radio
headspace15.04×Health
Google Home9.4×Technology & Electronics
El Paso County, Colorado18.13×Travel & Leisure
Hipster13.42×Politics & Society
Grinch5.59×Movies & TV
Hibachi10.89×Food & Beverages
Elsword21.25×Games
Grace Slick11.17×Music & Radio
Israel2.39×Travel & Leisure
Kikar HaShabbat16.49×News
TV Fanatic10.47×Movies & TV
Preta Gil17.5×Music & Radio
Guitarist (magazine)9.33×Music & Radio
Cryptic crossword12.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tile audience
TraitClusterScore
DIY MentalityTHRILL1.57
Quality AwarenessPREMIUM1.44
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.24
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Tile
CountryShare
United States21.8%
United Kingdom6.8%
Italy5.9%

See Tile audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tile have in United States?

Tile has an estimated audience of 16,468,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Tile fans?

48.6% of Tile fans are female, 51.4% are male, with an average age of 43.2 years.

Which brands do Tile fans like most?

Tile fans show strongest brand affinity for Governor of Michigan (18.91×), Fairy godmother (15.99×), and Goop (9.97×) over the country average.

Where do Tile fans live in United States?

Tile fans in United States are most concentrated in California (reach 1,962,290), Texas (reach 1,232,802), and Florida (reach 1,108,444). These three regions account for the largest share of the active audience.

What other brands do Tile fans also like?

Beyond Tile itself, the audience over-indexes on Fairy godmother (15.99×), Goop (9.97×), Wok (11.65×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.