Rascasse Audience Intelligence

Laminate flooring Audience in United States

A data profile of the people who buy, follow and care about Laminate flooring in United States — modelled from more than twelve digital signal sources. Laminate flooring has an estimated audience of 6,715,125 people in United States.

#3119among Topic in United States#371in Home & Garden

The average Laminate flooring fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tile, Flooring, Wood flooring, with strongest over-indexing on Tile (8.37× the country average).

Demographically, the Laminate flooring audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laminate flooring fan in United States is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Tile.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laminate flooring profile in United States.

Audience size
6.7M
in United States
Gender
40.0%♀
60.0% male
Age
42.9
average years
Country rank
#5204
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laminate flooring fans

40.0% are female, 60.0% are male, average age 42.9.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Laminate flooring audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.9
Estimated audience size6,715,125
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Laminate flooring audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Laminate flooring audience comes from United States.

Worldwide audience distribution share by country for Laminate flooring
CountryShare
United States24.1%
United Kingdom10.8%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laminate flooring audience in United States is strongest.

Fig. 05

Top regions by affinity

Laminate flooring fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~60K1.77×
02Kentucky~100K1.42×
03Arkansas~70K1.34×
04Mississippi~70K1.29×
05Montana~20K1.22×
06Alabama~100K1.21×
07Idaho~40K1.21×
08Indiana~100K1.18×
09Tennessee~200K1.15×
10Kansas~60K1.15×
11New Mexico~40K1.15×
12South Carolina~100K1.12×
13Oklahoma~80K1.12×
14Ohio~200K1.11×
15Wyoming~10K1.11×
16Michigan~200K1.09×
17Missouri~100K1.08×
18Louisiana~90K1.08×
19Pennsylvania~200K1.07×
20Iowa~60K1.04×
21North Carolina~200K1.03×
22Maine~20K1.02×
23North Dakota~10K1.01×
24South Dakota~20K0.99×
25Colorado~100K0.97×
26Oregon~70K0.96×
27Utah~60K0.96×
28Vermont~10K0.96×
29California~700K0.94×
30Georgia~200K0.94×
31Washington~100K0.93×
32Illinois~200K0.92×
33Virginia~200K0.92×
34Nebraska~30K0.92×
35Florida~400K0.91×
36Delaware~20K0.91×
37Texas~500K0.89×
38Alaska~10K0.89×
39Arizona~100K0.88×
40New Hampshire~20K0.87×
41Wisconsin~90K0.86×
42Minnesota~80K0.84×
43Nevada~50K0.84×
44Maryland~100K0.83×
45New Jersey~100K0.82×
46Rhode Island~20K0.81×
47Connecticut~50K0.80×
48New York~300K0.73×
49Massachusetts~90K0.71×
50Hawaii~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Laminate flooring, United States
0.65×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laminate flooring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laminate flooring audience
#·InterestCategoryAffinity×
01ParquetryHome & Garden35.82×
02Littlest Pet Shop (2012 TV series)Movie / TV Show / Series21.14×
03Wood flooringHome & Garden11.35×
04FlareSports8.92×
05TileHome & Garden8.37×
06FloorHome & Garden7.10×
07FlooringHome & Garden7.06×
08WrenchHome & Garden4.88×
09CarpetHome & Garden4.34×
10Polyvinyl chlorideHome & Garden4.12×
11HammerHome & Garden3.65×
12Home décor productsHome & Garden3.42×
13DrillHome & Garden3.16×
14RenovationHome & Garden2.12×
15Best BuyShopping1.87×
16Real estate brokerHome & Garden1.84×
17Sam's ClubShopping1.83×
18ArchitectureBusiness & Career1.64×
19HouseHome & Garden1.58×
20KitchenHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laminate flooring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laminate flooring audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.98×
Quality AwarenessPREMIUM1.94×
Design AffinityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laminate flooring audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
Healthy LifestyleBALANCE1.06×
Early Adopter MentalityPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laminate flooring have in United States?

Laminate flooring has an estimated audience of 6,715,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laminate flooring fans?

40.0% of Laminate flooring fans are female, 60.0% are male, with an average age of 42.9 years.

03

Which brands do Laminate flooring fans like most?

Laminate flooring fans show strongest brand affinity for Tile (8.37×), Flooring (7.06×), and Wood flooring (11.35×) over the country average.

04

Where do Laminate flooring fans live in United States?

Laminate flooring fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Laminate flooring fans also like?

Beyond Laminate flooring itself, the audience over-indexes on Flooring (7.06×), Wood flooring (11.35×), Littlest Pet Shop (2012 TV series) (21.14×), and Floor (7.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Laminate flooring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laminate flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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