Laminate flooring Audience in United States

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Laminate flooring has an estimated audience of 6,715,125 people in United States. 40.0% are female, 60.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Tile, Flooring, Wood flooring, Floor, Littlest Pet Shop (2012 TV series).

The average Laminate flooring fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tile, Flooring, Wood flooring, with strongest over-indexing on Tile (8.37× the country average). Demographically, the Laminate flooring audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Laminate flooring fans

Demographic split for Laminate flooring audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.9
Estimated audience size6,715,125

Audience persona

The typical Laminate flooring fan in United States is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Tile.

Top regions in United States

Top regions ranked by reach for Laminate flooring in United States
RegionReachAffinity
California756,8871.02×
Texas554,1100.96×
Florida441,8870.97×
New York292,4010.78×
Pennsylvania253,9061.12×
Ohio244,4021.18×
Illinois223,4041×
North Carolina218,6541.08×
Georgia206,8431×
Michigan202,0931.15×
Tennessee159,1101.18×
Virginia154,5570.94×
New Jersey153,7350.9×
Indiana150,0301.22×
Washington132,9110.99×
Arizona127,6840.93×
Kentucky126,3571.5×
Missouri118,5731.1×
Alabama118,0911.26×
South Carolina117,6811.16×
Maryland98,9290.86×
Massachusetts97,0740.73×
Colorado94,4960.89×
Louisiana92,8831.07×
Oklahoma85,8901.15×
Wisconsin85,1830.84×
Minnesota80,8840.84×
Arkansas77,4131.4×
Oregon74,7600.97×
Mississippi69,7121.26×
Utah58,1300.97×
Connecticut54,9040.82×
Iowa54,8910.99×
West Virginia53,7641.72×
Nevada52,5040.81×
Kansas51,9910.98×
New Mexico37,4801.11×
Idaho36,6341.09×
Nebraska29,0550.86×
Maine23,5160.98×
New Hampshire22,3230.84×
Montana20,9701.13×
Delaware16,7560.9×
Hawaii16,6630.58×
Rhode Island16,4680.77×
South Dakota14,3770.93×
North Dakota12,7320.92×
Alaska11,3350.79×
Vermont10,6660.9×
Washington, District of Columbia9,5880.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laminate flooring audience
BrandAffinityCategory
Tile8.37×Home & Garden
Flooring7.06×Home & Garden
Wood flooring11.35×Home & Garden
Floor7.1×Home & Garden
Littlest Pet Shop (2012 TV series)21.14×
Wrench4.88×Home & Garden
Carpet4.34×Home & Garden
Lowe's2.34×Shopping
Hammer3.65×Home & Garden
Polyvinyl chloride4.12×Home & Garden
Parquetry35.82×Home & Garden
Drill3.16×Home & Garden
Home décor products3.42×Home & Garden
Renovation2.12×Home & Garden
House1.58×Home & Garden
Best Buy1.87×Shopping
Kitchen1.55×Home & Garden
Architecture1.64×Business & Career
Flare8.92×Sports
Real estate broker1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laminate flooring audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
DIY MentalityTHRILL1.55
Price SensitivityPREMIUM1.42
Family OrientationCONSERVATISM1.35
Design AffinityPREMIUM1.26
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Laminate flooring
CountryShare
United States24.1%
United Kingdom10.8%
Italy4.7%

See Laminate flooring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Laminate flooring have in United States?

Laminate flooring has an estimated audience of 6,715,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Laminate flooring fans?

40.0% of Laminate flooring fans are female, 60.0% are male, with an average age of 42.9 years.

Which brands do Laminate flooring fans like most?

Laminate flooring fans show strongest brand affinity for Tile (8.37×), Flooring (7.06×), and Wood flooring (11.35×) over the country average.

Where do Laminate flooring fans live in United States?

Laminate flooring fans in United States are most concentrated in California (reach 756,887), Texas (reach 554,110), and Florida (reach 441,887). These three regions account for the largest share of the active audience.

What other brands do Laminate flooring fans also like?

Beyond Laminate flooring itself, the audience over-indexes on Flooring (7.06×), Wood flooring (11.35×), Floor (7.1×), and Littlest Pet Shop (2012 TV series) (21.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laminate flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.