Home décor products Audience in United States

Home décor products has an estimated audience of 20,074,016 people in United States. 73.7% are female, 26.3% are male, average age 37.4. Top regions: New York, California, Florida. Top brand affinities: Do it yourself (DIY), Diabetes mellitus awareness, Houston Astros, Singer-songwriter, Luxury real estate.

The average Home décor products fan in United States is 37.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Do it yourself (DIY), Diabetes mellitus awareness, Houston Astros, with strongest over-indexing on Do it yourself (DIY) (4.11× the country average). Demographically, the Home décor products audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home décor products fans

Demographic split for Home décor products audience in United States
MetricValue
Female73.7%
Male26.3%
Average age37.4
Estimated audience size20,074,016

Audience persona

The typical Home décor products fan in United States is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Home décor products in United States
RegionReachAffinity
New York1,237,5021.1×
California656,9220.3×
Florida348,9570.26×
Texas330,4330.19×
Mississippi272,0351.64×
Louisiana241,8730.93×
Arkansas241,6721.46×
Oklahoma236,3451.06×
Kentucky232,6000.92×
Alabama225,1460.8×
Indiana224,7810.61×
West Virginia224,5782.4×
Georgia223,2640.36×
Michigan223,1650.43×
New Jersey217,3440.43×
Oregon216,7920.94×
Tennessee214,4920.53×
South Carolina212,9570.71×
Minnesota212,4940.74×
Washington, District of Columbia210,0663.48×
North Carolina209,0120.35×
Ohio208,1640.34×
Kansas207,4341.31×
Idaho207,3862.06×
Wisconsin206,1210.68×
Missouri200,9470.62×
Illinois199,6240.3×
Hawaii198,1102.3×
Pennsylvania197,6300.29×
Iowa196,9271.19×
Washington191,6150.48×
Virginia189,7740.39×
Maryland188,8210.55×
New Hampshire185,0432.34×
Arizona183,2320.45×
Massachusetts182,2720.46×
Connecticut180,9230.9×
Nevada179,6690.93×
Rhode Island178,6812.8×
Maine178,5742.48×
Utah176,3160.98×
Colorado163,7830.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home décor products audience
BrandAffinityCategory
Do it yourself (DIY)4.11×Home & Garden
Diabetes mellitus awareness5.47×Health
Houston Astros5.9×Sports
Singer-songwriter2.7×Music & Radio
Luxury real estate4.26×Business & Career
Wedding dress4.55×Fashion & Accessoires
Autism Awareness5.95×Health
Microblogging5.55×Technology & Electronics
Property finder3.33×Home & Garden
Home improvement1.69×Home & Garden
Etsy2.47×Fashion & Accessoires
Boho-chic3.47×Fashion & Accessoires
Los Angeles Dodgers3.64×Sports
Lace wig2.88×Beauty & Wellness
Film festival4.56×Movies & TV
Long hair3.16×Beauty & Wellness
Income tax5.82×Business & Career
Dollar General1.87×Shopping
Harry Potter1.71×Movies & TV
Local food2.4×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home décor products audience
TraitClusterScore
Design AffinityPREMIUM2.93
DIY MentalityTHRILL2.22
Luxury OrientationPREMIUM2.02
Quality AwarenessPREMIUM2
SustainabilityBALANCE1.71
LGBTQ+ IdentityOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Home décor products
CountryShare
United States18.7%
China6.5%
United Kingdom5.2%

See Home décor products audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home décor products have in United States?

Home décor products has an estimated audience of 20,074,016 people in United States, concentrated in New York and California.

What is the gender split and age of Home décor products fans?

73.7% of Home décor products fans are female, 26.3% are male, with an average age of 37.4 years.

Which brands do Home décor products fans like most?

Home décor products fans show strongest brand affinity for Do it yourself (DIY) (4.11×), Diabetes mellitus awareness (5.47×), and Houston Astros (5.9×) over the country average.

Where do Home décor products fans live in United States?

Home décor products fans in United States are most concentrated in New York (reach 1,237,502), California (reach 656,922), and Florida (reach 348,957). These three regions account for the largest share of the active audience.

What other brands do Home décor products fans also like?

Beyond Home décor products itself, the audience over-indexes on Diabetes mellitus awareness (5.47×), Houston Astros (5.9×), Singer-songwriter (2.7×), and Luxury real estate (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.