Home décor products Audience in United States

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Home décor products has an estimated audience of 20,074,016 people in United States. 73.7% are female, 26.3% are male, average age 37.4. Top regions: New York, California, Florida. Top brand affinities: Home equity, Bank account, Collectable, Natural rubber, JDSU.

The average Home décor products fan in United States is 37.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Home equity, Bank account, Collectable, with strongest over-indexing on Home equity (2.4× the country average). Demographically, the Home décor products audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home décor products fans

Demographic split for Home décor products audience in United States
MetricValue
Female73.7%
Male26.3%
Average age37.4
Estimated audience size20,074,016

Audience persona

The typical Home décor products fan in United States is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Home décor products in United States
RegionReachAffinity
New York1,237,5021.1×
California656,9220.3×
Florida348,9570.26×
Texas330,4330.19×
Mississippi272,0351.64×
Louisiana241,8730.93×
Arkansas241,6721.46×
Oklahoma236,3451.06×
Kentucky232,6000.92×
Alabama225,1460.8×
Indiana224,7810.61×
West Virginia224,5782.4×
Georgia223,2640.36×
Michigan223,1650.43×
New Jersey217,3440.43×
Oregon216,7920.94×
Tennessee214,4920.53×
South Carolina212,9570.71×
Minnesota212,4940.74×
Washington, District of Columbia210,0663.48×
North Carolina209,0120.35×
Ohio208,1640.34×
Kansas207,4341.31×
Idaho207,3862.06×
Wisconsin206,1210.68×
Missouri200,9470.62×
Illinois199,6240.3×
Hawaii198,1102.3×
Pennsylvania197,6300.29×
Iowa196,9271.19×
Washington191,6150.48×
Virginia189,7740.39×
Maryland188,8210.55×
New Hampshire185,0432.34×
Arizona183,2320.45×
Massachusetts182,2720.46×
Connecticut180,9230.9×
Nevada179,6690.93×
Rhode Island178,6812.8×
Maine178,5742.48×
Utah176,3160.98×
Colorado163,7830.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home décor products audience
BrandAffinityCategory
Home equity2.4×Home & Garden
Bank account2.8×Business & Career
Collectable1.6×Kids & Family
Natural rubber1.77×Cars & Mobility
JDSU2.57×Business & Career
Jesse Plemons2.3×Movies & TV
Staycation1.98×Home & Garden
Nebraska Cornhuskers football2.07×Sports
Jaws2.97×Movies & TV
Mothercare1.68×Kids & Family
Cachorro2.77×Pets & Animals
Home staging2.5×Home & Garden
Meals on Wheels2.61×Food & Beverages
Young Guns (band)3.95×Music & Radio
Urban horticulture1.51×Home & Garden
Tierra caliente3.19×Travel & Leisure
Queens College, City University of New York2.93×Business & Career
Employee retention5.98×Business & Career
Durban University of Technology4.48×Business & Career
Gilt.com3.27×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home décor products audience
TraitClusterScore
Design AffinityPREMIUM2.93
DIY MentalityTHRILL2.22
Luxury OrientationPREMIUM2.02
Quality AwarenessPREMIUM2
SustainabilityBALANCE1.71
LGBTQ+ IdentityOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Home décor products
CountryShare
United States18.7%
China6.5%
United Kingdom5.2%

See Home décor products audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home décor products have in United States?

Home décor products has an estimated audience of 20,074,016 people in United States, concentrated in New York and California.

What is the gender split and age of Home décor products fans?

73.7% of Home décor products fans are female, 26.3% are male, with an average age of 37.4 years.

Which brands do Home décor products fans like most?

Home décor products fans show strongest brand affinity for Home equity (2.4×), Bank account (2.8×), and Collectable (1.6×) over the country average.

Where do Home décor products fans live in United States?

Home décor products fans in United States are most concentrated in New York (reach 1,237,502), California (reach 656,922), and Florida (reach 348,957). These three regions account for the largest share of the active audience.

What other brands do Home décor products fans also like?

Beyond Home décor products itself, the audience over-indexes on Bank account (2.8×), Collectable (1.6×), Natural rubber (1.77×), and JDSU (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.