A data profile of the people who buy, follow and care about Home décor products in India — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 3,325,343 people in India.
Home décor products has an estimated audience of 3,325,343 people in India. 34.0% are female, 66.0% are male, average age 35.8. Top brand affinities: Do it yourself (DIY), Home improvement, Designer clothing, Harry Potter, Renovation.
Top brand affinities include Do it yourself (DIY), Home improvement, Designer clothing, with strongest over-indexing on Do it yourself (DIY) (3.07× the country average).
Demographically, the Home décor products audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Home décor products fan in India is more male, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home décor products profile in India.
34.0% are female, 66.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 35.8 |
| Estimated audience size | 3,325,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Home décor products audience comes from India.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 7.64× | ||
| 02 | Mulberry (company) | Fashion & Accessoires | 7.28× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 3.07× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 2.84× | ||
| 05 | Renovation | Home & Garden | 2.77× | ||
| 06 | First-time buyer | Shopping | 2.45× | ||
| 07 | High-net-worth individual | Business & Career | 2.41× | ||
| 08 | Drop shipping | Shopping | 2.29× | ||
| 09 | Wedding Planners | Kids & Family | 2.25× | ||
| 10 | Home improvement | Home & Garden | 2.16× | ||
| 11 | Designer clothing | Fashion & Accessoires | 2.15× | ||
| 12 | Local food | Food & Beverages | 2.15× | ||
| 13 | Real property | Home & Garden | 2.08× | ||
| 14 | Contemporary art | Arts & Culture | 2.04× | ||
| 15 | True Detective | Movies & TV | 2.01× | ||
| 16 | Luxury real estate | Business & Career | 2.01× | ||
| 17 | Casino games | Games | 1.81× | ||
| 18 | Business class | Travel & Leisure | 1.81× | ||
| 19 | Online food ordering | Food & Beverages | 1.67× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.82× | |
| DIY Mentality | THRILL | 2.33× | |
| Luxury Orientation | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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