A data profile of the people who buy, follow and care about Home décor products in Spain — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 2,685,835 people in Spain.
Home décor products has an estimated audience of 2,685,835 people in Spain. 70.2% are female, 29.8% are male, average age 41.5. Top brand affinities: Renovation, Real property, Home improvement, Modern architecture, Apartment.
Top brand affinities include Renovation, Real property, Home improvement, with strongest over-indexing on Renovation (4.85× the country average).
Demographically, the Home décor products audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home décor products fan in Spain is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Home décor products profile in Spain.
70.2% are female, 29.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 41.5 |
| Estimated audience size | 2,685,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 20% |
of the worldwide Home décor products audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 5.42× | ||
| 02 | Renovation | Home & Garden | 4.85× | ||
| 03 | Modern architecture | Arts & Culture | 3.94× | ||
| 04 | First-time buyer | Shopping | 3.48× | ||
| 05 | Tableware | Food & Beverages | 3.47× | ||
| 06 | Home improvement | Home & Garden | 3.33× | ||
| 07 | Apartment | Business & Career | 3.33× | ||
| 08 | Luxury real estate | Business & Career | 3.07× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 2.97× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.81× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 2.72× | ||
| 12 | Art exhibition | Arts & Culture | 2.71× | ||
| 13 | Zara Home | Home & Garden | 2.70× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 2.56× | ||
| 15 | Fine art | Business & Career | 2.38× | ||
| 16 | Local food | Food & Beverages | 2.21× | ||
| 17 | Crafts | Home & Garden | 1.76× | ||
| 18 | Harry Potter | Movies & TV | 1.75× | ||
| 19 | Personal care | Health | 1.60× | ||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.33× | |
| Design Affinity | PREMIUM | 2.72× | |
| Luxury Orientation | PREMIUM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.19× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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