Personal finance Audience in Spain
Personal finance has an estimated audience of 14,368,322 people in Spain. 53.2% are female, 46.8% are male, average age 46.2. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Insurance, Investment, IBEX 35, La Caixa, Credit cards.
The average Personal finance fan in Spain is 46.2 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Insurance, Investment, IBEX 35, with strongest over-indexing on Insurance (2.15× the country average). Demographically, the Personal finance audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Personal finance fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 46.2 |
| Estimated audience size | 14,368,322 |
Audience persona
The typical Personal finance fan in Spain is balanced, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Insurance.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,645,531 | 0.63× |
| Community of Madrid | 1,035,466 | 0.43× |
| Andalusia | 514,543 | 0.18× |
| Extremadura | 464,707 | 1.5× |
| Region of Murcia | 454,449 | 0.92× |
| Castilla-La Mancha | 404,923 | 0.7× |
| Comunidad Valenciana | 403,172 | 0.25× |
| Canary Islands | 387,843 | 0.54× |
| Principality of Asturias | 386,275 | 1.14× |
| Aragon | 349,956 | 0.92× |
| Cantabria | 344,327 | 1.9× |
| Castile and León | 343,012 | 0.55× |
| Navarre | 322,110 | 1.79× |
| Balearic Islands | 306,516 | 0.76× |
| Galicia | 272,301 | 0.41× |
| La Rioja | 235,125 | 3.97× |
| Basque Autonomous Country | 220,726 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Insurance | 2.15× | Business & Career |
| Investment | 1.9× | Business & Career |
| IBEX 35 | 1.52× | Business & Career |
| La Caixa | 1.53× | Business & Career |
| Credit cards | 1.98× | Business & Career |
| Vodafone | 1.57× | Technology & Electronics |
| Property finder | 2.2× | Home & Garden |
| Mapfre | 1.6× | Business & Career |
| InfoJobs | 1.57× | Business & Career |
| Orange | 1.66× | Technology & Electronics |
| Modern architecture | 1.51× | Arts & Culture |
| Real property | 1.64× | Home & Garden |
| Financial services | 1.54× | Business & Career |
| Funding | 2.11× | Business & Career |
| Starter home | 2.22× | Home & Garden |
| Discount card | 2.55× | Shopping |
| Home construction | 1.67× | Home & Garden |
| Renault | 1.55× | Cars & Mobility |
| Home repair | 1.64× | Home & Garden |
| Mortgage calculator | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.12 |
| Community Orientation | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
See Personal finance audiences in other countries
- Personal finance — Germany
- Personal finance — United States
- Personal finance — United Kingdom
- Personal finance — France
- Personal finance — Italy
- Personal finance — Brazil
- Personal finance — Japan
- Personal finance — South Korea
- Personal finance — India
- Personal finance — Canada
- Personal finance — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Personal finance have in Spain?
Personal finance has an estimated audience of 14,368,322 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Personal finance fans?
53.2% of Personal finance fans are female, 46.8% are male, with an average age of 46.2 years.
Which brands do Personal finance fans like most?
Personal finance fans show strongest brand affinity for Insurance (2.15×), Investment (1.9×), and IBEX 35 (1.52×) over the country average.
Where do Personal finance fans live in Spain?
Personal finance fans in Spain are most concentrated in Catalonia (reach 1,645,531), Community of Madrid (reach 1,035,466), and Andalusia (reach 514,543). These three regions account for the largest share of the active audience.
What other brands do Personal finance fans also like?
Beyond Personal finance itself, the audience over-indexes on Investment (1.9×), IBEX 35 (1.52×), La Caixa (1.53×), and Credit cards (1.98×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.