Mapfre Target Market in Spain
Mapfre has an estimated audience of 5,935,724 people in Spain. 54.3% are female, 45.7% are male, average age 50.5. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: IBEX 35, Mutua Madrileña, BBVA, ONCE (cycling team), Allianz.
The average Mapfre fan in Spain is 50.5 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include IBEX 35, Mutua Madrileña, BBVA, with strongest over-indexing on IBEX 35 (4.97× the country average). Demographically, the Mapfre audience skews balanced with an average age of 50.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Customer demographics of Mapfre
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 50.5 |
| Estimated audience size | 5,935,724 |
Audience persona
The typical Mapfre fan in Spain is balanced, around 50.5 years old, with strong Need for Security tendencies and a notable affinity for IBEX 35.
Mapfre customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~1.5M | 1.28× |
| Andalusia | ~1M | 1.06× |
| Catalonia | ~800K | 0.79× |
| Comunidad Valenciana | ~700K | 1.07× |
| Canary Islands | ~300K | 1.17× |
| Castile and León | ~300K | 1.05× |
| Castilla-La Mancha | ~300K | 1.11× |
| Galicia | ~300K | 0.94× |
| Basque Autonomous Country | ~200K | 0.88× |
| Aragon | ~200K | 1.19× |
| Region of Murcia | ~200K | 0.86× |
| Principality of Asturias | ~200K | 1.08× |
| Extremadura | ~100K | 1.09× |
| Balearic Islands | ~100K | 0.83× |
| Navarre | ~70K | 0.91× |
| Cantabria | ~70K | 0.88× |
| La Rioja | ~30K | 0.84× |
Top brand affinities of the Mapfre audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IBEX 35 | 4.97× | Business & Career |
| Mutua Madrileña | 5.97× | Business & Career |
| BBVA | 1.5× | Business & Career |
| ONCE (cycling team) | 2.59× | Sports |
| Allianz | 6.4× | Business & Career |
| Life insurance | 5.11× | Business & Career |
| AXA | 6.13× | Business & Career |
| Insurance | 2.55× | Business & Career |
| La Caixa | 2.19× | Business & Career |
| El Confidencial | 1.57× | News |
| Bankinter | 1.96× | Business & Career |
| El País | 1.54× | News |
| Ascom | 1.55× | Technology & Electronics |
| Caixabank | 1.83× | Business & Career |
| MSN | 1.86× | News |
| Loterías y Apuestas del Estado | 1.74× | Games |
| Carrefour | 1.58× | Shopping |
| Julio Iglesias | 1.67× | Music & Radio |
| Movistar | 1.58× | Technology & Electronics |
| Sanitas | 3.51× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.87 |
| Career Orientation | POWER | 1.37 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 54.4% |
| Brazil | 10.2% |
| Mexico | 5.4% |
See Mapfre audiences in other countries
More Insurances audiences in Spain
- Mutua Madrileña (3,445,065)
- Allianz (1,427,860)
- AXA (1,355,806)
- Verti (669,046)
- Liberty Seguros (368,159)
Frequently asked questions
Who is Mapfre's target market in Spain?
Mapfre's target market in Spain covers an estimated 5,935,724 people, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Mapfre customers?
54.3% of the Mapfre audience are female, 45.7% are male, with an average age of 50.5 years.
Which brands do Mapfre fans like most?
Mapfre fans show strongest brand affinity for IBEX 35 (4.97×), Mutua Madrileña (5.97×), and BBVA (1.5×) over the country average.
Where do Mapfre fans live in Spain?
Mapfre fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1M), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Mapfre fans also like?
Beyond Mapfre itself, the audience over-indexes on Mutua Madrileña (5.97×), BBVA (1.5×), ONCE (cycling team) (2.59×), and Allianz (6.4×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mapfre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.