A data profile of the people who buy, follow and care about Movistar in Spain — modelled from more than twelve digital signal sources. Movistar has an estimated audience of 8,120,793 people in Spain.
The average Movistar fan in Spain is 48.5 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Europe, IBEX 35, Iberia (airline), with strongest over-indexing on Europe (1.51× the country average).
Demographically, the Movistar audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Movistar fan in Spain is more male, around 48.5 years old, with strong Need for Security tendencies and a notable affinity for Europe.
The key figures that characterise the Movistar profile in Spain.
43.5% are female, 56.5% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 48.5 |
| Estimated audience size | 8,120,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Movistar audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 29.5% |
| Chile | 19.7% |
| Colombia | 14.0% |
Where the Movistar audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.25× | |
| 02 | Canary Islands | ~500K | 1.22× | |
| 03 | Aragon | ~300K | 1.21× | |
| 04 | Castile and León | ~400K | 1.16× | |
| 05 | Catalonia | ~1.5M | 1.10× | |
| 06 | Galicia | ~400K | 1.07× | |
| 07 | Castilla-La Mancha | ~300K | 1.05× | |
| 08 | Extremadura | ~200K | 0.98× | |
| 09 | Cantabria | ~100K | 0.97× | |
| 10 | Basque Autonomous Country | ~300K | 0.96× | |
| 11 | La Rioja | ~50K | 0.96× | |
| 12 | Principality of Asturias | ~200K | 0.95× | |
| 13 | Balearic Islands | ~200K | 0.92× | |
| 14 | Andalusia | ~1.5M | 0.88× | |
| 15 | Navarre | ~90K | 0.87× | |
| 16 | Comunidad Valenciana | ~700K | 0.76× | |
| 17 | Region of Murcia | ~200K | 0.71× |
The strongest cross-interests of the Movistar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simyo | Technology & Electronics | 3.25× | ||
| 02 | Telefónica | Technology & Electronics | 2.94× | ||
| 03 | Mobile network operator | Technology & Electronics | 2.74× | ||
| 04 | Yoigo | Technology & Electronics | 2.52× | ||
| 05 | Vodafone | Technology & Electronics | 2.46× | ||
| 06 | Orange | Technology & Electronics | 2.17× | ||
| 07 | IBEX 35 | Business & Career | 1.96× | ||
| 08 | Mapfre | Business & Career | 1.77× | ||
| 09 | CAC 40 | Business & Career | 1.72× | ||
| 10 | Real Sociedad | Sports | 1.66× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.64× | ||
| 12 | Telecommunication | Technology & Electronics | 1.61× | ||
| 13 | Loterías y Apuestas del Estado | Games | 1.58× | ||
| 14 | Iberia (airline) | Travel & Leisure | 1.53× | ||
| 15 | El Mundo Deportivo (newspaper) | News | 1.53× | ||
| 16 | Video | Movies & TV | 1.52× | ||
| 17 | Sevilla FC | Sports | 1.52× | ||
| 18 | Europe | Travel & Leisure | 1.51× | ||
| 19 | Marca (newspaper) | News | 1.51× | ||
| 20 | Fnac | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Tradition | CONSERVATISM | 1.22× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.87× | |
| Mindfulness | BALANCE | 0.88× |
Movistar's target market in Spain covers an estimated 8,120,793 people, concentrated in Community of Madrid and Catalonia.
43.5% of the Movistar audience are female, 56.5% are male, with an average age of 48.5 years.
Movistar fans show strongest brand affinity for Europe (1.51×), IBEX 35 (1.96×), and Iberia (airline) (1.53×) over the country average.
Movistar fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Movistar itself, the audience over-indexes on IBEX 35 (1.96×), Iberia (airline) (1.53×), Vodafone (2.46×), and Video (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Movistar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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