Movistar Target Market in Spain
Movistar has an estimated audience of 9,489,347 people in Spain. 43.5% are female, 56.5% are male, average age 48.5. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Vodafone, Europe, IBEX 35, Iberia (airline), Video.
The average Movistar fan in Spain is 48.5 years old, more male, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Vodafone, Europe, IBEX 35, with strongest over-indexing on Vodafone (2.46× the country average). Demographically, the Movistar audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Customer demographics of Movistar
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 48.5 |
| Estimated audience size | 9,489,347 |
Audience persona
The typical Movistar fan in Spain is more male, around 48.5 years old, with strong Need for Security tendencies and a notable affinity for Vodafone.
Movistar customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~2M | 1.25× |
| Catalonia | ~2M | 1.1× |
| Andalusia | ~1.5M | 0.88× |
| Comunidad Valenciana | ~800K | 0.76× |
| Canary Islands | ~600K | 1.22× |
| Castile and León | ~500K | 1.16× |
| Galicia | ~500K | 1.07× |
| Castilla-La Mancha | ~400K | 1.05× |
| Basque Autonomous Country | ~300K | 0.96× |
| Aragon | ~300K | 1.21× |
| Balearic Islands | ~200K | 0.92× |
| Region of Murcia | ~200K | 0.71× |
| Principality of Asturias | ~200K | 0.95× |
| Extremadura | ~200K | 0.98× |
| Cantabria | ~100K | 0.97× |
| Navarre | ~100K | 0.87× |
| La Rioja | ~60K | 0.96× |
Top brand affinities of the Movistar audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vodafone | 2.46× | Technology & Electronics |
| Europe | 1.51× | Travel & Leisure |
| IBEX 35 | 1.96× | Business & Career |
| Iberia (airline) | 1.53× | Travel & Leisure |
| Video | 1.52× | Movies & TV |
| El Mundo Deportivo (newspaper) | 1.53× | News |
| Telecommunication | 1.61× | Technology & Electronics |
| Orange | 2.17× | Technology & Electronics |
| Sevilla FC | 1.52× | Sports |
| Loterías y Apuestas del Estado | 1.58× | Games |
| Marca (newspaper) | 1.51× | News |
| Real Sociedad | 1.66× | Sports |
| Telefónica | 2.94× | Technology & Electronics |
| CAC 40 | 1.72× | Business & Career |
| Mapfre | 1.77× | Business & Career |
| Yoigo | 2.52× | Technology & Electronics |
| Fnac | 1.51× | Shopping |
| Simyo | 3.25× | Technology & Electronics |
| Valencia CF | 1.59× | Sports |
| Mobile network operator | 2.74× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.22 |
| Patriotism | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Social Media Usage | JOY | 1.15 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 32.9% |
| Chile | 18.8% |
| Colombia | 14.7% |
See Movistar audiences in other countries
More Technology & Electronics audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Ascom (12,424,479)
- Sabadell (11,999,540)
Frequently asked questions
Who is Movistar's target market in Spain?
Movistar's target market in Spain covers an estimated 9,489,347 people, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Movistar customers?
43.5% of the Movistar audience are female, 56.5% are male, with an average age of 48.5 years.
Which brands do Movistar fans like most?
Movistar fans show strongest brand affinity for Vodafone (2.46×), Europe (1.51×), and IBEX 35 (1.96×) over the country average.
Where do Movistar fans live in Spain?
Movistar fans in Spain are most concentrated in Community of Madrid (reach ~2M), Catalonia (reach ~2M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Movistar fans also like?
Beyond Movistar itself, the audience over-indexes on Europe (1.51×), IBEX 35 (1.96×), Iberia (airline) (1.53×), and Video (1.52×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Movistar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.