Loterías y Apuestas del Estado Audience in Spain
Loterías y Apuestas del Estado has an estimated audience of 8,227,362 people in Spain. 44.9% are female, 55.1% are male, average age 47.9. Top regions: Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities: Tombola (bingo company), Eurojackpot, Bingo (U.S.), EuroMillions, Bwin.
The average Loterías y Apuestas del Estado fan in Spain is 47.9 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities include Tombola (bingo company), Eurojackpot, Bingo (U.S.), with strongest over-indexing on Tombola (bingo company) (29.88× the country average). Demographically, the Loterías y Apuestas del Estado audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Demographics of Loterías y Apuestas del Estado fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 47.9 |
| Estimated audience size | 8,227,362 |
Audience persona
The typical Loterías y Apuestas del Estado fan in Spain is more male, around 47.9 years old, with strong Patriotism tendencies and a notable affinity for Tombola (bingo company).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,528,621 | 0.95× |
| Community of Madrid | 1,046,219 | 0.76× |
| Comunidad Valenciana | 988,605 | 1.07× |
| Catalonia | 849,733 | 0.57× |
| Canary Islands | 547,909 | 1.33× |
| Castile and León | 488,609 | 1.36× |
| Galicia | 442,123 | 1.15× |
| Castilla-La Mancha | 357,987 | 1.07× |
| Basque Autonomous Country | 261,713 | 0.85× |
| Region of Murcia | 261,566 | 0.93× |
| Principality of Asturias | 251,550 | 1.3× |
| Aragon | 235,111 | 1.08× |
| Extremadura | 201,887 | 1.14× |
| Balearic Islands | 168,681 | 0.73× |
| Cantabria | 111,814 | 1.08× |
| Navarre | 86,545 | 0.84× |
| La Rioja | 42,666 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tombola (bingo company) | 29.88× | Games |
| Eurojackpot | 34.8× | Games |
| Bingo (U.S.) | 18.86× | Games |
| EuroMillions | 24.91× | Games |
| Bwin | 6.61× | Games |
| Gambling | 5.12× | Games |
| Online bingo | 18.21× | Games |
| BBVA | 1.97× | Business & Career |
| Scratchcard | 28.8× | Games |
| Lotteria | 39.37× | Games |
| Lotería | 10.08× | Games |
| Culture of Mexico | 12.78× | Politics & Society |
| Raffle | 19.06× | Fashion & Accessoires |
| Parimutuel betting | 29.5× | Games |
| Lottery | 8.03× | Games |
| Santa Isabel (supermarkets) | 20.35× | Shopping |
| Online gambling | 5.2× | Games |
| ONCE (cycling team) | 2.52× | Sports |
| Betfair | 4.27× | Games |
| Sports betting | 4.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Career Orientation | POWER | 2.14 |
| Indulgence | JOY | 1.97 |
| Need for Security | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.39 |
| Convenience Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 95.7% |
| United Kingdom | 0.6% |
| Portugal | 0.6% |
See Loterías y Apuestas del Estado audiences in other countries
- Loterías y Apuestas del Estado — Germany
- Loterías y Apuestas del Estado — United States
- Loterías y Apuestas del Estado — United Kingdom
- Loterías y Apuestas del Estado — France
- Loterías y Apuestas del Estado — Italy
- Loterías y Apuestas del Estado — Brazil
- Loterías y Apuestas del Estado — Japan
- Loterías y Apuestas del Estado — South Korea
- Loterías y Apuestas del Estado — India
- Loterías y Apuestas del Estado — Canada
- Loterías y Apuestas del Estado — Mexico
More Games audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Ascom (12,424,479)
- Sabadell (11,999,540)
Frequently asked questions
How many fans does Loterías y Apuestas del Estado have in Spain?
Loterías y Apuestas del Estado has an estimated audience of 8,227,362 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Loterías y Apuestas del Estado fans?
44.9% of Loterías y Apuestas del Estado fans are female, 55.1% are male, with an average age of 47.9 years.
Which brands do Loterías y Apuestas del Estado fans like most?
Loterías y Apuestas del Estado fans show strongest brand affinity for Tombola (bingo company) (29.88×), Eurojackpot (34.8×), and Bingo (U.S.) (18.86×) over the country average.
Where do Loterías y Apuestas del Estado fans live in Spain?
Loterías y Apuestas del Estado fans in Spain are most concentrated in Andalusia (reach 1,528,621), Community of Madrid (reach 1,046,219), and Comunidad Valenciana (reach 988,605). These three regions account for the largest share of the active audience.
What other brands do Loterías y Apuestas del Estado fans also like?
Beyond Loterías y Apuestas del Estado itself, the audience over-indexes on Eurojackpot (34.8×), Bingo (U.S.) (18.86×), EuroMillions (24.91×), and Bwin (6.61×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Loterías y Apuestas del Estado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.