A data profile of the people who buy, follow and care about Loterías y Apuestas del Estado in Spain — modelled from more than twelve digital signal sources. Loterías y Apuestas del Estado has an estimated audience of 8,227,362 people in Spain.
The average Loterías y Apuestas del Estado fan in Spain is 47.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Tombola (bingo company), Eurojackpot, Bingo (U.S.), with strongest over-indexing on Tombola (bingo company) (29.88× the country average).
Demographically, the Loterías y Apuestas del Estado audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Loterías y Apuestas del Estado fan in Spain is more male, around 47.9 years old, with strong Community Orientation tendencies and a notable affinity for Tombola (bingo company).
The key figures that characterise the Loterías y Apuestas del Estado profile in Spain.
44.9% are female, 55.1% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 47.9 |
| Estimated audience size | 8,227,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Loterías y Apuestas del Estado audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 95.7% |
| Portugal | 0.6% |
| United Kingdom | 0.6% |
Where the Loterías y Apuestas del Estado audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~500K | 1.36× | |
| 02 | Canary Islands | ~500K | 1.33× | |
| 03 | Principality of Asturias | ~300K | 1.30× | |
| 04 | Galicia | ~400K | 1.15× | |
| 05 | Extremadura | ~200K | 1.14× | |
| 06 | Aragon | ~200K | 1.08× | |
| 07 | Cantabria | ~100K | 1.08× | |
| 08 | Comunidad Valenciana | ~1M | 1.07× | |
| 09 | Castilla-La Mancha | ~400K | 1.07× | |
| 10 | Andalusia | ~1.5M | 0.95× | |
| 11 | Region of Murcia | ~300K | 0.93× | |
| 12 | Basque Autonomous Country | ~300K | 0.85× | |
| 13 | Navarre | ~90K | 0.84× | |
| 14 | La Rioja | ~40K | 0.80× | |
| 15 | Community of Madrid | ~1M | 0.76× | |
| 16 | Balearic Islands | ~200K | 0.73× | |
| 17 | Catalonia | ~900K | 0.57× |
The strongest cross-interests of the Loterías y Apuestas del Estado audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lotteria | Games | 39.37× | ||
| 02 | Eurojackpot | Games | 34.80× | ||
| 03 | Tombola (bingo company) | Games | 29.88× | ||
| 04 | Parimutuel betting | Games | 29.50× | ||
| 05 | Scratchcard | Games | 28.80× | ||
| 06 | EuroMillions | Games | 24.91× | ||
| 07 | Santa Isabel (supermarkets) | Shopping | 20.35× | ||
| 08 | Raffle | Fashion & Accessoires | 19.06× | ||
| 09 | Bingo (U.S.) | Games | 18.86× | ||
| 10 | Online bingo | Games | 18.21× | ||
| 11 | Culture of Mexico | Politics & Society | 12.78× | ||
| 12 | Lotería | Games | 10.08× | ||
| 13 | Lottery | Games | 8.03× | ||
| 14 | Bwin | Games | 6.61× | ||
| 15 | Online gambling | Games | 5.20× | ||
| 16 | Gambling | Games | 5.12× | ||
| 17 | Sports betting | Games | 4.73× | ||
| 18 | FIFA World Cup | Sports | 2.53× | ||
| 19 | BBVA | Business & Career | 1.97× | ||
| 20 | Soccer | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.92× | |
| Travelling | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.97× |
Loterías y Apuestas del Estado's target market in Spain covers an estimated 8,227,362 people, concentrated in Andalusia and Community of Madrid.
44.9% of the Loterías y Apuestas del Estado audience are female, 55.1% are male, with an average age of 47.9 years.
Loterías y Apuestas del Estado fans show strongest brand affinity for Tombola (bingo company) (29.88×), Eurojackpot (34.8×), and Bingo (U.S.) (18.86×) over the country average.
Loterías y Apuestas del Estado fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~1M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Loterías y Apuestas del Estado itself, the audience over-indexes on Eurojackpot (34.8×), Bingo (U.S.) (18.86×), EuroMillions (24.91×), and Gambling (5.12×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Loterías y Apuestas del Estado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.