A data profile of the people who buy, follow and care about Bwin in Spain — modelled from more than twelve digital signal sources. Bwin has an estimated audience of 3,481,588 people in Spain.
The average Bwin fan in Spain is 39.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Loterías y Apuestas del Estado, Eurojackpot, Mobile gambling, with strongest over-indexing on Loterías y Apuestas del Estado (20× the country average).
Demographically, the Bwin audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bwin fan in Spain is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Bwin profile in Spain.
31.9% are female, 68.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 39.4 |
| Estimated audience size | 3,481,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Bwin audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 16.7% |
| Germany | 15.4% |
| Greece | 13.8% |
Where the Bwin audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~1M | 1.46× | |
| 02 | Canary Islands | ~200K | 1.35× | |
| 03 | Castilla-La Mancha | ~200K | 1.23× | |
| 04 | Aragon | ~100K | 1.19× | |
| 05 | Comunidad Valenciana | ~400K | 1.17× | |
| 06 | Region of Murcia | ~100K | 1.15× | |
| 07 | Extremadura | ~80K | 1.14× | |
| 08 | Castile and León | ~200K | 1.08× | |
| 09 | Catalonia | ~600K | 1.04× | |
| 10 | Community of Madrid | ~600K | 0.99× | |
| 11 | Balearic Islands | ~90K | 0.96× | |
| 12 | Galicia | ~100K | 0.92× | |
| 13 | Principality of Asturias | ~60K | 0.79× | |
| 14 | La Rioja | ~20K | 0.75× | |
| 15 | Basque Autonomous Country | ~80K | 0.66× | |
| 16 | Navarre | ~30K | 0.64× | |
| 17 | Cantabria | ~20K | 0.51× |
The strongest cross-interests of the Bwin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Poker Tour | Sports | 180.41× | ||
| 02 | Loterías y Apuestas del Estado | Games | 20.00× | ||
| 03 | Eurojackpot | Games | 20.00× | ||
| 04 | Mobile gambling | Games | 20.00× | ||
| 05 | EuroMillions | Games | 20.00× | ||
| 06 | Zynga Poker | Games | 20.00× | ||
| 07 | Scratchcard | Games | 20.00× | ||
| 08 | Betfred | Games | 17.43× | ||
| 09 | Casino games | Games | 11.18× | ||
| 10 | Winamax | Games | 6.32× | ||
| 11 | Roulette | Games | 6.28× | ||
| 12 | William Hill (bookmaker) | Games | 6.11× | ||
| 13 | Slot machine | Games | 5.39× | ||
| 14 | Card games | Games | 4.98× | ||
| 15 | Sports betting | Games | 4.57× | ||
| 16 | Sarcasm | Politics & Society | 4.22× | ||
| 17 | Architecture | Business & Career | 2.63× | ||
| 18 | Smartphones | Technology & Electronics | 2.30× | ||
| 19 | Coches.net | Cars & Mobility | 2.09× | ||
| 20 | Soccer | Sports | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.91× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.31× | |
| Design Affinity | PREMIUM | 0.33× | |
| DIY Mentality | THRILL | 0.38× |
Bwin's target market in Spain covers an estimated 3,481,588 people, concentrated in Andalusia and Catalonia.
31.9% of the Bwin audience are female, 68.1% are male, with an average age of 39.4 years.
Bwin fans show strongest brand affinity for Loterías y Apuestas del Estado (20×), Eurojackpot (20×), and Mobile gambling (20×) over the country average.
Bwin fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bwin itself, the audience over-indexes on Eurojackpot (20×), Mobile gambling (20×), World Poker Tour (180.41×), and Casino games (11.18×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.