A data profile of the people who buy, follow and care about William Hill (bookmaker) in Spain — modelled from more than twelve digital signal sources. William Hill (bookmaker) has an estimated audience of 3,101,335 people in Spain.
The average William Hill (bookmaker) fan in Spain is 38.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Real Madrid C.F., DIRECTV Sports, FIFA World Cup, with strongest over-indexing on Real Madrid C.F. (1.8× the country average).
Demographically, the William Hill (bookmaker) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical William Hill (bookmaker) fan in Spain is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the William Hill (bookmaker) profile in Spain.
42.6% are female, 57.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 38.9 |
| Estimated audience size | 3,101,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide William Hill (bookmaker) audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 52.8% |
| Italy | 16.7% |
| Spain | 12.4% |
Where the William Hill (bookmaker) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.71× | |
| 02 | Andalusia | ~800K | 1.32× | |
| 03 | Extremadura | ~80K | 1.22× | |
| 04 | Castilla-La Mancha | ~200K | 1.18× | |
| 05 | Castile and León | ~200K | 1.17× | |
| 06 | Comunidad Valenciana | ~400K | 1.10× | |
| 07 | Aragon | ~90K | 1.09× | |
| 08 | Principality of Asturias | ~70K | 0.99× | |
| 09 | Catalonia | ~600K | 0.96× | |
| 10 | Balearic Islands | ~80K | 0.92× | |
| 11 | Region of Murcia | ~100K | 0.91× | |
| 12 | Galicia | ~100K | 0.89× | |
| 13 | Community of Madrid | ~500K | 0.87× | |
| 14 | Navarre | ~30K | 0.80× | |
| 15 | Cantabria | ~30K | 0.70× | |
| 16 | Basque Autonomous Country | ~80K | 0.67× | |
| 17 | La Rioja | ~10K | 0.55× |
The strongest cross-interests of the William Hill (bookmaker) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Texas HoldEm Poker | Games | 6.57× | ||
| 02 | Unibet | Games | 5.56× | ||
| 03 | Ladbrokes | Games | 4.99× | ||
| 04 | PokerStars | Games | 4.82× | ||
| 05 | Poker | Games | 4.75× | ||
| 06 | Bet365 | Games | 4.63× | ||
| 07 | Betfair | Games | 4.33× | ||
| 08 | Bwin | Games | 4.14× | ||
| 09 | Online gambling | Games | 3.50× | ||
| 10 | Paris Saint-Germain | Sports | 2.96× | ||
| 11 | Casino | Games | 2.82× | ||
| 12 | Tombola (bingo company) | Games | 2.68× | ||
| 13 | DIRECTV Sports | Movies & TV | 2.28× | ||
| 14 | FIFA World Cup | Sports | 2.09× | ||
| 15 | Loterías y Apuestas del Estado | Games | 2.06× | ||
| 16 | Sevilla FC | Sports | 2.04× | ||
| 17 | MotoGP | Sports | 2.04× | ||
| 18 | UEFA Champions League | Sports | 1.99× | ||
| 19 | Real Madrid C.F. | Sports | 1.80× | ||
| 20 | La Liga | Sports | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Design Affinity | PREMIUM | 0.63× | |
| Quality Awareness | PREMIUM | 0.68× |
William Hill (bookmaker)'s target market in Spain covers an estimated 3,101,335 people, concentrated in Andalusia and Catalonia.
42.6% of the William Hill (bookmaker) audience are female, 57.4% are male, with an average age of 38.9 years.
William Hill (bookmaker) fans show strongest brand affinity for Real Madrid C.F. (1.8×), DIRECTV Sports (2.28×), and FIFA World Cup (2.09×) over the country average.
William Hill (bookmaker) fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond William Hill (bookmaker) itself, the audience over-indexes on DIRECTV Sports (2.28×), FIFA World Cup (2.09×), Bwin (4.14×), and La Liga (1.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for William Hill (bookmaker). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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