William Hill (bookmaker) Audience in Germany
William Hill (bookmaker) has an estimated audience of 308,077 people in Germany. 27.1% are female, 72.9% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bet365, Sportingbet, CHECK24, Betfair, Unibet.
The average William Hill (bookmaker) fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bet365, Sportingbet, CHECK24, with strongest over-indexing on Bet365 (70.64× the country average). Demographically, the William Hill (bookmaker) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of William Hill (bookmaker) fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 40.2 |
| Estimated audience size | 308,077 |
Audience persona
The typical William Hill (bookmaker) fan in Germany is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bet365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,892 | 1.05× |
| Bayern | 51,616 | 1.04× |
| Baden-Württemberg | 40,495 | 0.96× |
| Hessen | 33,299 | 1.42× |
| Niedersachsen | 25,294 | 0.85× |
| Berlin | 20,409 | 1.48× |
| Sachsen | 18,253 | 1.21× |
| Rheinland-Pfalz | 14,928 | 0.97× |
| Brandenburg | 9,680 | 1.01× |
| Sachsen-Anhalt | 8,876 | 1.11× |
| Schleswig-Holstein | 8,227 | 0.74× |
| Thüringen | 7,577 | 0.97× |
| Mecklenburg-Vorpommern | 5,827 | 0.99× |
| Hamburg | 5,741 | 0.82× |
| Saarland | 2,764 | 0.73× |
| Bremen | 1,692 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bet365 | 70.64× | Games |
| Sportingbet | 98.55× | Sports |
| CHECK24 | 16.44× | Business & Career |
| Betfair | 85.37× | Games |
| Unibet | 47.56× | Games |
| Betano | 20× | Games |
| Sports betting | 20× | Games |
| Lotto24 | 15.09× | Games |
| Borussia Dortmund | 4.06× | Sports |
| NEO.bet | 17.11× | Games |
| Interwetten | 11.29× | Games |
| FC Bayern Munich | 3.55× | Sports |
| Casino | 10.37× | Games |
| Blackjack | 18.28× | Games |
| Aldi | 3.47× | Shopping |
| Lottery | 10.18× | Games |
| Lidl | 3.27× | Shopping |
| Paddy Power | 30.05× | Games |
| TipWin | 9.73× | Games |
| Pound sterling | 15.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.43 |
| Indulgence | JOY | 1.32 |
| Travelling | THRILL | 1.31 |
| Spirituality | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Italy | 16.7% |
| Spain | 12.4% |
See William Hill (bookmaker) audiences in other countries
- William Hill (bookmaker) — United States
- William Hill (bookmaker) — United Kingdom
- William Hill (bookmaker) — France
- William Hill (bookmaker) — Italy
- William Hill (bookmaker) — Spain
- William Hill (bookmaker) — Brazil
- William Hill (bookmaker) — Japan
- William Hill (bookmaker) — South Korea
- William Hill (bookmaker) — India
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does William Hill (bookmaker) have in Germany?
William Hill (bookmaker) has an estimated audience of 308,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of William Hill (bookmaker) fans?
27.1% of William Hill (bookmaker) fans are female, 72.9% are male, with an average age of 40.2 years.
Which brands do William Hill (bookmaker) fans like most?
William Hill (bookmaker) fans show strongest brand affinity for Bet365 (70.64×), Sportingbet (98.55×), and CHECK24 (16.44×) over the country average.
Where do William Hill (bookmaker) fans live in Germany?
William Hill (bookmaker) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,892), Bayern (reach 51,616), and Baden-Württemberg (reach 40,495). These three regions account for the largest share of the active audience.
What other brands do William Hill (bookmaker) fans also like?
Beyond William Hill (bookmaker) itself, the audience over-indexes on Sportingbet (98.55×), CHECK24 (16.44×), Betfair (85.37×), and Unibet (47.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for William Hill (bookmaker). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.